Validation of an instrument to measure corporate social responsibility in consumers of Mexico

The current study aimed to evaluate the empirical sustainability of a measurement instrument of corporate social responsibility in consumers from Mexico. For this purpose, a non-probabilistic sample of 436 students of a public university was selected, which was divided into two subsamples (n = 218)....

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Autores:
Wendlandt Amezaga, Teodoro Rafael
Álvarez Medina, María Trinidad
Nuñez Ramírez, Marco Alberto
Valdez Pineda, Dina Ivonne
Tipo de recurso:
Fecha de publicación:
2016
Institución:
Universidad EAFIT
Repositorio:
Repositorio EAFIT
Idioma:
spa
OAI Identifier:
oai:repository.eafit.edu.co:10784/11390
Acceso en línea:
http://hdl.handle.net/10784/11390
Palabra clave:
Corporate social responsibility
consumers
socially responsible behavior
measurement instrument
validation
Responsabilidad social
consumidores
medición
México
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