Proposing A Method for Assessment of Brand Imitation Factors
Brand imitation is an approach for new brands to be successful in the market; on the other hand, it can be destructive for developed brands by incurring heavy financial losses. Many studies have investigated imitation and its effective factors. The present paper studies effective factors of imitatio...
- Autores:
-
Seyed Babak Ebrahimi
Esmaeil Ghaderifar
Kambiz Manuchehrian
Fateme Jamali Moghadam
Abbasali Arfa
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- eng
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/13936
- Acceso en línea:
- http://hdl.handle.net/10784/13936
- Palabra clave:
- Brand imitation
Effective imitation factors
TOPSIS Rough
imitación de marca
factores de efectividad de la imitación
TOPSIS Rough
- Rights
- License
- Acceso abierto
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Proposing A Method for Assessment of Brand Imitation Factors |
| dc.title.spa.fl_str_mv |
Propuesta de un método para evaluar los factores de imitación de marca |
| title |
Proposing A Method for Assessment of Brand Imitation Factors |
| spellingShingle |
Proposing A Method for Assessment of Brand Imitation Factors Brand imitation Effective imitation factors TOPSIS Rough imitación de marca factores de efectividad de la imitación TOPSIS Rough |
| title_short |
Proposing A Method for Assessment of Brand Imitation Factors |
| title_full |
Proposing A Method for Assessment of Brand Imitation Factors |
| title_fullStr |
Proposing A Method for Assessment of Brand Imitation Factors |
| title_full_unstemmed |
Proposing A Method for Assessment of Brand Imitation Factors |
| title_sort |
Proposing A Method for Assessment of Brand Imitation Factors |
| dc.creator.fl_str_mv |
Seyed Babak Ebrahimi Esmaeil Ghaderifar Kambiz Manuchehrian Fateme Jamali Moghadam Abbasali Arfa |
| dc.contributor.author.spa.fl_str_mv |
Seyed Babak Ebrahimi Esmaeil Ghaderifar Kambiz Manuchehrian Fateme Jamali Moghadam Abbasali Arfa |
| dc.contributor.affiliation.spa.fl_str_mv |
K. N. Toosi University of Technology Universidad Allameh Tabataba'i Universidad Karaj Azad Vice Presidency of Science and Technology Vice Presidency of Science and Technology |
| dc.subject.keyword.eng.fl_str_mv |
Brand imitation Effective imitation factors TOPSIS Rough |
| topic |
Brand imitation Effective imitation factors TOPSIS Rough imitación de marca factores de efectividad de la imitación TOPSIS Rough |
| dc.subject.keyword.spa.fl_str_mv |
imitación de marca factores de efectividad de la imitación TOPSIS Rough |
| description |
Brand imitation is an approach for new brands to be successful in the market; on the other hand, it can be destructive for developed brands by incurring heavy financial losses. Many studies have investigated imitation and its effective factors. The present paper studies effective factors of imitation and also ranks them through expert judgments. We use rough numbers properties to rank the factors. In so doing, three groups of experts, based in Iran, were asked to rank the factors that affect brand imitation. The ranking process was implemented by Rough-TOPSIS method. Also, the authors apply Fuzzy-TOPSIS method and findings were compared. This study recognizes important factors that affect brand imitation and rank them according to the significance level. Results emphasize that legislation is the most important factor that can prevent brand imitation and counterfeit. This ranking helps companies to improve specifications in order to obtain security for their brands. |
| publishDate |
2019 |
| dc.date.available.none.fl_str_mv |
2019-10-04T13:23:50Z |
| dc.date.accessioned.none.fl_str_mv |
2019-10-04T13:23:50Z |
| dc.date.issued.none.fl_str_mv |
28/06/2019 |
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28/06/2019 |
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article info:eu-repo/semantics/article publishedVersion info:eu-repo/semantics/publishedVersion |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/resource_type/c_2df8fbb1 |
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Artículo |
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publishedVersion |
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2256-4322 1692-0279 |
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http://hdl.handle.net/10784/13936 |
| dc.identifier.doi.none.fl_str_mv |
10.17230/Ad-minister.34.9 |
| identifier_str_mv |
2256-4322 1692-0279 10.17230/Ad-minister.34.9 |
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http://hdl.handle.net/10784/13936 |
| dc.language.iso.eng.fl_str_mv |
eng |
| language |
eng |
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http://publicaciones.eafit.edu.co/index.php/administer/article/view/5844 |
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http://publicaciones.eafit.edu.co/index.php/administer/article/view/5844 |
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http://purl.org/coar/access_right/c_abf2 |
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Acceso abierto |
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Acceso abierto http://purl.org/coar/access_right/c_abf2 |
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text/html |
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Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees |
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Universidad EAFIT |
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instname:Universidad EAFIT reponame:Repositorio Institucional Universidad EAFIT |
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AD-minister: No 34 (2019) |
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Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees28/06/20192019-10-04T13:23:50Z28/06/20192019-10-04T13:23:50Z2256-43221692-0279http://hdl.handle.net/10784/1393610.17230/Ad-minister.34.9Brand imitation is an approach for new brands to be successful in the market; on the other hand, it can be destructive for developed brands by incurring heavy financial losses. Many studies have investigated imitation and its effective factors. The present paper studies effective factors of imitation and also ranks them through expert judgments. We use rough numbers properties to rank the factors. In so doing, three groups of experts, based in Iran, were asked to rank the factors that affect brand imitation. The ranking process was implemented by Rough-TOPSIS method. Also, the authors apply Fuzzy-TOPSIS method and findings were compared. This study recognizes important factors that affect brand imitation and rank them according to the significance level. Results emphasize that legislation is the most important factor that can prevent brand imitation and counterfeit. This ranking helps companies to improve specifications in order to obtain security for their brands.La imitación de marca es un enfoque para que las nuevas marcas tengan éxito en el mercado; por otro lado, puede ser destructiva para las marcas desarrolladas al incurrir en grandes pérdidas financieras. Muchos estudios han investigado la imitación y sus factores de efectividad. El presente artículo estudia los factores de efectividad de la imitación y también los clasifica a través de juicios de expertos. Usamos propiedades de números aproximados para clasificar los factores. Al hacerlo, se pidió a tres grupos de expertos, radicados en Irán, que clasificaran los factores que afectan la imitación de la marca. El proceso de clasificación fue implementado a través del método Rough-TOPSIS. Además, los autores aplican el método Fuzzy-TOPSIS y se compararon los resultados. Este estudio reconoce los factores importantes que afectan la imitación de marca y los clasifica según el nivel de significación. Los resultados enfatizan que la legislación es el factor más importante que puede prevenir la imitación de marca y la falsificación. Esta clasificación ayuda a las empresas a mejorar las especificaciones con el fin de obtener seguridad para sus marcas.text/htmlengUniversidad EAFIThttp://publicaciones.eafit.edu.co/index.php/administer/article/view/5844http://publicaciones.eafit.edu.co/index.php/administer/article/view/5844Copyright © 2019 Seyed Babak Ebrahimi, Esmaeil Ghaderifar, Kambiz Manuchehrian, Fateme Jamali Moghadam, Abbasali ArfaAcceso abiertohttp://purl.org/coar/access_right/c_abf2instname:Universidad EAFITreponame:Repositorio Institucional Universidad EAFITAD-minister: No 34 (2019)Proposing A Method for Assessment of Brand Imitation FactorsPropuesta de un método para evaluar los factores de imitación de marcaarticleinfo:eu-repo/semantics/articlepublishedVersioninfo:eu-repo/semantics/publishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Brand imitationEffective imitation factorsTOPSIS Roughimitación de marcafactores de efectividad de la imitaciónTOPSIS RoughSeyed Babak EbrahimiEsmaeil GhaderifarKambiz ManuchehrianFateme Jamali MoghadamAbbasali ArfaK. N. Toosi University of TechnologyUniversidad Allameh Tabataba'iUniversidad Karaj AzadVice Presidency of Science and TechnologyVice Presidency of Science and TechnologyAD-minister34167186THUMBNAILminiatura-administer.jpgminiatura-administer.jpgimage/jpeg8755https://repository.eafit.edu.co/bitstreams/e06bad72-7858-4ce8-be2e-336974ac3bd1/download87c28d32b620f3408b1c70a3c505fbd8MD51ORIGINALPropuesta de un método para evaluar los factores de imitación de marca.pdfPropuesta de un método para evaluar los factores de imitación de marca.pdfTexto completo PDFapplication/pdf1263286https://repository.eafit.edu.co/bitstreams/60fd4267-fca4-4b3e-a549-db88f40ad52e/download9e236cb8602488e8aa961e2159cc3a02MD52articulo.htmlarticulo.htmlTexto completo HTMLtext/html374https://repository.eafit.edu.co/bitstreams/b0bb9a49-e03c-44cb-9dc6-8dafead6ba69/downloadf91394dd4e0b3e64ec0591455aafecc7MD5310784/13936oai:repository.eafit.edu.co:10784/139362019-12-05 10:43:59.602open.accesshttps://repository.eafit.edu.coRepositorio Institucional Universidad EAFITrepositorio@eafit.edu.co |