Proposing A Method for Assessment of Brand Imitation Factors
Brand imitation is an approach for new brands to be successful in the market; on the other hand, it can be destructive for developed brands by incurring heavy financial losses. Many studies have investigated imitation and its effective factors. The present paper studies effective factors of imitatio...
- Autores:
-
Seyed Babak Ebrahimi
Esmaeil Ghaderifar
Kambiz Manuchehrian
Fateme Jamali Moghadam
Abbasali Arfa
- Tipo de recurso:
- Fecha de publicación:
- 2019
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- eng
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/13936
- Acceso en línea:
- http://hdl.handle.net/10784/13936
- Palabra clave:
- Brand imitation
Effective imitation factors
TOPSIS Rough
imitación de marca
factores de efectividad de la imitación
TOPSIS Rough
- Rights
- License
- Acceso abierto