The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets
One of the current major trends in the media industry is customer value co-creation. User participation can significantly affect news media organisations. This study examines the impact of value co-creation on the loyalty, satisfaction, and behavioural tendencies of media consumers, using a survey o...
- Autores:
-
Kamali, Mehran
Zarea, Hadi
Su, Zhan
Soltani, Saeideh
- Tipo de recurso:
- Fecha de publicación:
- 2021
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- eng
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/30975
- Acceso en línea:
- http://hdl.handle.net/10784/30975
- Palabra clave:
- Customer value co-creation
Customer satisfaction
Behavioural tendencies
Customer behavioural loyalty
Customer attitudes loyalty
Co-creación de valor para el cliente
Satisfacción del cliente
Tendencias de comportamiento
Lealtad del comportamiento del cliente
Lealtad de las actitudes del cliente
- Rights
- License
- Copyright © 2021 Mehran Kamali, Hadi Zarea, Zhan Su, Saeideh Soltani
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Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees2021-11-282022-03-23T16:59:28Z2021-11-282022-03-23T16:59:28Z1692-02792256-4322http://hdl.handle.net/10784/30975One of the current major trends in the media industry is customer value co-creation. User participation can significantly affect news media organisations. This study examines the impact of value co-creation on the loyalty, satisfaction, and behavioural tendencies of media consumers, using a survey of users of My Fars news platform. The conceptual model of this study is developed and tested by using survey data from 283 users of the news campaign in Fars News and Structural Equation Modelling (SEM) is employed to simultaneously test the hypothesized relationships. The results show that user participation in value co-creation significantly affects their satisfaction, loyalty, and behavioural tendencies.Una de las principales tendencias actuales en la industria de los medios de comunicación es la cocreación de valor para el cliente. La participación de los usuarios puede afectar significativamente a las organizaciones de medios informativos. Este estudio examina el impacto de la co-creación de valor en la lealtad, la satisfacción y las tendencias de comportamiento de los consumidores de medios de comunicación, utilizando una encuesta de los usuarios de la plataforma de noticias My Fars. El modelo conceptual de este estudio se desarrolla y prueba mediante el uso de datos de encuestas de 283 usuarios de la campaña de noticias en Fars News y se emplea el modelo de ecuaciones estructurales (MES o SEM, por sus siglas en inglés) para probar simultáneamente las relaciones hipotetizadas. Los resultados muestran que la participación de los usuarios en la co-creación de valor afecta significativamente su satisfacción, lealtad y tendencias de comportamiento.application/pdfengUniversidad EAFIThttps://publicaciones.eafit.edu.co/index.php/administer/article/view/7172https://publicaciones.eafit.edu.co/index.php/administer/article/view/7172Copyright © 2021 Mehran Kamali, Hadi Zarea, Zhan Su, Saeideh SoltaniAcceso abiertohttp://purl.org/coar/access_right/c_abf2AD-minister, Núm. 39 (2021)The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging marketsLa influencia de la co-creación de valor en la lealtad del cliente, la intención de comportamiento y la satisfacción del cliente en los mercados emergentesinfo:eu-repo/semantics/articlearticleinfo:eu-repo/semantics/publishedVersionpublishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Customer value co-creationCustomer satisfactionBehavioural tendenciesCustomer behavioural loyaltyCustomer attitudes loyaltyCo-creación de valor para el clienteSatisfacción del clienteTendencias de comportamientoLealtad del comportamiento del clienteLealtad de las actitudes del clienteKamali, MehranZarea, HadiSu, ZhanSoltani, SaeidehUniversidad de OtagoLaval University, Quebec, CanadaLaval University, Quebec, CanadaUniversity of Tehran, IranAD-minister39524ORIGINALThe influence of value co-creation.pdfThe influence of value co-creation.pdfTexto completo PDFapplication/pdf942458https://repository.eafit.edu.co/bitstreams/f1ab41ff-8d40-490d-b01f-822e76da0320/download6310019b1e7b3fda082e05cd02fcc877MD51The influence of value co-creation.htmlThe influence of value co-creation.htmlTexto completo HTMLtext/html292https://repository.eafit.edu.co/bitstreams/0d9fcd88-f4ef-4c8e-a6b1-7664a25cbc28/download25b94c426acdb9ab5cd53e1d71c9d646MD52THUMBNAILminiatura-administer (1).jpgminiatura-administer (1).jpgimage/jpeg8755https://repository.eafit.edu.co/bitstreams/b88a3fc9-9d75-4934-a912-1749f8947426/download87c28d32b620f3408b1c70a3c505fbd8MD5310784/30975oai:repository.eafit.edu.co:10784/309752022-06-17 21:07:28.333open.accesshttps://repository.eafit.edu.coRepositorio Institucional Universidad EAFITrepositorio@eafit.edu.co |
| dc.title.eng.fl_str_mv |
The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets |
| dc.title.spa.fl_str_mv |
La influencia de la co-creación de valor en la lealtad del cliente, la intención de comportamiento y la satisfacción del cliente en los mercados emergentes |
| title |
The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets |
| spellingShingle |
The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets Customer value co-creation Customer satisfaction Behavioural tendencies Customer behavioural loyalty Customer attitudes loyalty Co-creación de valor para el cliente Satisfacción del cliente Tendencias de comportamiento Lealtad del comportamiento del cliente Lealtad de las actitudes del cliente |
| title_short |
The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets |
| title_full |
The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets |
| title_fullStr |
The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets |
| title_full_unstemmed |
The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets |
| title_sort |
The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets |
| dc.creator.fl_str_mv |
Kamali, Mehran Zarea, Hadi Su, Zhan Soltani, Saeideh |
| dc.contributor.author.spa.fl_str_mv |
Kamali, Mehran Zarea, Hadi Su, Zhan Soltani, Saeideh |
| dc.contributor.affiliation.spa.fl_str_mv |
Universidad de Otago Laval University, Quebec, Canada Laval University, Quebec, Canada University of Tehran, Iran |
| dc.subject.keyword.eng.fl_str_mv |
Customer value co-creation Customer satisfaction Behavioural tendencies Customer behavioural loyalty Customer attitudes loyalty |
| topic |
Customer value co-creation Customer satisfaction Behavioural tendencies Customer behavioural loyalty Customer attitudes loyalty Co-creación de valor para el cliente Satisfacción del cliente Tendencias de comportamiento Lealtad del comportamiento del cliente Lealtad de las actitudes del cliente |
| dc.subject.keyword.spa.fl_str_mv |
Co-creación de valor para el cliente Satisfacción del cliente Tendencias de comportamiento Lealtad del comportamiento del cliente Lealtad de las actitudes del cliente |
| description |
One of the current major trends in the media industry is customer value co-creation. User participation can significantly affect news media organisations. This study examines the impact of value co-creation on the loyalty, satisfaction, and behavioural tendencies of media consumers, using a survey of users of My Fars news platform. The conceptual model of this study is developed and tested by using survey data from 283 users of the news campaign in Fars News and Structural Equation Modelling (SEM) is employed to simultaneously test the hypothesized relationships. The results show that user participation in value co-creation significantly affects their satisfaction, loyalty, and behavioural tendencies. |
| publishDate |
2021 |
| dc.date.issued.none.fl_str_mv |
2021-11-28 |
| dc.date.available.none.fl_str_mv |
2022-03-23T16:59:28Z |
| dc.date.accessioned.none.fl_str_mv |
2022-03-23T16:59:28Z |
| dc.date.none.fl_str_mv |
2021-11-28 |
| dc.type.eng.fl_str_mv |
info:eu-repo/semantics/article article info:eu-repo/semantics/publishedVersion publishedVersion |
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http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/resource_type/c_2df8fbb1 |
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Artículo |
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publishedVersion |
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1692-0279 2256-4322 |
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http://hdl.handle.net/10784/30975 |
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1692-0279 2256-4322 |
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http://hdl.handle.net/10784/30975 |
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eng |
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eng |
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https://publicaciones.eafit.edu.co/index.php/administer/article/view/7172 |
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https://publicaciones.eafit.edu.co/index.php/administer/article/view/7172 |
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Copyright © 2021 Mehran Kamali, Hadi Zarea, Zhan Su, Saeideh Soltani |
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http://purl.org/coar/access_right/c_abf2 |
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Acceso abierto |
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Copyright © 2021 Mehran Kamali, Hadi Zarea, Zhan Su, Saeideh Soltani Acceso abierto http://purl.org/coar/access_right/c_abf2 |
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application/pdf |
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Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees |
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Universidad EAFIT |
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AD-minister, Núm. 39 (2021) |
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