The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets
One of the current major trends in the media industry is customer value co-creation. User participation can significantly affect news media organisations. This study examines the impact of value co-creation on the loyalty, satisfaction, and behavioural tendencies of media consumers, using a survey o...
- Autores:
-
Kamali, Mehran
Zarea, Hadi
Su, Zhan
Soltani, Saeideh
- Tipo de recurso:
- Fecha de publicación:
- 2021
- Institución:
- Universidad EAFIT
- Repositorio:
- Repositorio EAFIT
- Idioma:
- eng
- OAI Identifier:
- oai:repository.eafit.edu.co:10784/30975
- Acceso en línea:
- http://hdl.handle.net/10784/30975
- Palabra clave:
- Customer value co-creation
Customer satisfaction
Behavioural tendencies
Customer behavioural loyalty
Customer attitudes loyalty
Co-creación de valor para el cliente
Satisfacción del cliente
Tendencias de comportamiento
Lealtad del comportamiento del cliente
Lealtad de las actitudes del cliente
- Rights
- License
- Copyright © 2021 Mehran Kamali, Hadi Zarea, Zhan Su, Saeideh Soltani