Valor Percibido por el Cliente (VPC), como una herramienta para el análisis competitivo

This article addresses the perceived customer value (PCV) of a consumer durable product (refrigerators). It is a byproduct of the research project PERCEIVED CUSTOMER VALUE OF A CONSUMER DURABLE PRODUCT: CONSTRUCT AND MEASUREMENT, conducted by the same authors. After making some observations about th...

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Autores:
Jaime Baby Moreno
Juan Gonzalo Londoño Jaramillo
Tipo de recurso:
Fecha de publicación:
2019
Institución:
Universidad EAFIT
Repositorio:
Repositorio EAFIT
Idioma:
spa
OAI Identifier:
oai:repository.eafit.edu.co:10784/14088
Acceso en línea:
http://hdl.handle.net/10784/14088
Palabra clave:
Perceived customer value (PCV)
Consumer durable product
Tool for competitive analysis
Valor Percibido por el Cliente (VPC)
producto durable de consumo
instrumento de análisis competitivo
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License
Copyright © 2005 Jaime Baby Moreno, Juan Gonzalo Londoño Jaramillo
Description
Summary:This article addresses the perceived customer value (PCV) of a consumer durable product (refrigerators). It is a byproduct of the research project PERCEIVED CUSTOMER VALUE OF A CONSUMER DURABLE PRODUCT: CONSTRUCT AND MEASUREMENT, conducted by the same authors. After making some observations about the PCV, and some general comments about competitive analysis, the PCV figures resulting from the project, are shown. Finally, a way to use such figures as a tool for competitive analysis is illustrated.

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