From Multilatina to Global Latina: Unveiling the corporate-level international strategy choices of Grupo Nutresa

Research on Multilatinas has underexplored multinationals from Colombia and their corporate-level international strategy choices to develop into Global Latinas. Building on interviews, documents, and archival data about Grupo Nutresa –Colombia’s most international firm in manufactured goods–, this s...

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Autores:

De Villa, Maria A

Tipo de recurso:

Fecha de publicación:

2016

Institución:

Universidad EAFIT

Repositorio:

Repositorio EAFIT

Idioma:

eng

OAI Identifier:

oai:repository.eafit.edu.co:10784/11388

Acceso en línea:

http://hdl.handle.net/10784/11388

Palabra clave:

F23
M16
Managment
strategic management
international business
Corporate-level International Strategy
Multilatinas
Global Latinas
Grupo Nutresa
Administración
Estrategia de Internacionalización a Nivel Corporativo
Multilatinas
Latinas Globales
Grupo Nutresa

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