Distribution methods of Chinese vehicles in the Pacific Alliance countries

When the Chinese automotive industry decided to expand into the western market, it had to evaluate the best alternative for marketing its brands in the segmented and selected markets, including the countries that form the Pacific Alliance. This article, based mainly on secondary sources, develops, o...

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Autores:
Regalado-Pezua, Otto
Montoyav Bayardo, Miguel Angel
Zapata Pezúa, Gabriel Arnldo
Tipo de recurso:
Fecha de publicación:
2021
Institución:
Universidad EAFIT
Repositorio:
Repositorio EAFIT
Idioma:
spa
OAI Identifier:
oai:repository.eafit.edu.co:10784/31022
Acceso en línea:
http://hdl.handle.net/10784/31022
Palabra clave:
Distribution
automotive industry
Chinese brands
Pacific Alliance
Distribución
industria automotriz
marcas chinas
Alianza del Pacífico
Rights
License
Copyright © 2021 Otto Regalado-Pezua, Miguel Angel Montoya Bayardo, Gabriel Arnaldo Zapata Pezúa
id REPOEAFIT2_024d068204dc2d8c807f298a8f0252db
oai_identifier_str oai:repository.eafit.edu.co:10784/31022
network_acronym_str REPOEAFIT2
network_name_str Repositorio EAFIT
repository_id_str
spelling Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees2021-12-172022-03-23T16:59:34Z2021-12-172022-03-23T16:59:34Z2344-8172http://hdl.handle.net/10784/31022When the Chinese automotive industry decided to expand into the western market, it had to evaluate the best alternative for marketing its brands in the segmented and selected markets, including the countries that form the Pacific Alliance. This article, based mainly on secondary sources, develops, on the one hand, through a conceptual approach, the distribution methods implemented by automotive brands in general, and on the other hand, through an applied approach, the distribution strategies of the four Chinese brands that were selected —Changan, Great Wall, JAC, and BAIC— in the markets of Chile, Colombia, Mexico, and Peru.Cuando la industria automotriz china decidió expandirse al mercado occidental tuvo que evaluar la mejor alternativa para comercializar sus marcas en los mercados segmentados y elegidos, entre ellos los países que conforman la Alianza del Pacífico. El presente artículo, basado principalmente en fuentes secundarias, desarrolla, por un lado, desde un enfoque conceptual, los modos de distribución implementados por las marcas de automóviles en general; y, por otro lado, desde un enfoque aplicado, las estrategias de distribución seguidas por cuatro marcas chinas elegidas: Changan, Great Wall, JAC y BAIC en los mercados de Chile, Colombia, México y Perú.application/pdfspaUniversidad EAFIThttps://publicaciones.eafit.edu.co/index.php/map/article/view/7098https://publicaciones.eafit.edu.co/index.php/map/article/view/7098Copyright © 2021 Otto Regalado-Pezua, Miguel Angel Montoya Bayardo, Gabriel Arnaldo Zapata PezúaAcceso abiertohttp://purl.org/coar/access_right/c_abf2Mundo Asia Pacífico, Vol. 10, Núm. 19 (2021)Distribution methods of Chinese vehicles in the Pacific Alliance countriesModos de distribución de vehículos chinos en los países de la alianza del pacíficoinfo:eu-repo/semantics/articlearticleinfo:eu-repo/semantics/publishedVersionpublishedVersionArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Distributionautomotive industryChinese brandsPacific AllianceDistribuciónindustria automotrizmarcas chinasAlianza del PacíficoRegalado-Pezua, OttoMontoyav Bayardo, Miguel AngelZapata Pezúa, Gabriel ArnldoUniversidad ESANTecnólogo de Monterrey, Campus GuadalajaraMundo Asia Pacífico101952410784/31022oai:repository.eafit.edu.co:10784/310222022-03-23 11:59:34.281metadata.onlyhttps://repository.eafit.edu.coRepositorio Institucional Universidad EAFITrepositorio@eafit.edu.co
dc.title.eng.fl_str_mv Distribution methods of Chinese vehicles in the Pacific Alliance countries
dc.title.spa.fl_str_mv Modos de distribución de vehículos chinos en los países de la alianza del pacífico
title Distribution methods of Chinese vehicles in the Pacific Alliance countries
spellingShingle Distribution methods of Chinese vehicles in the Pacific Alliance countries
Distribution
automotive industry
Chinese brands
Pacific Alliance
Distribución
industria automotriz
marcas chinas
Alianza del Pacífico
title_short Distribution methods of Chinese vehicles in the Pacific Alliance countries
title_full Distribution methods of Chinese vehicles in the Pacific Alliance countries
title_fullStr Distribution methods of Chinese vehicles in the Pacific Alliance countries
title_full_unstemmed Distribution methods of Chinese vehicles in the Pacific Alliance countries
title_sort Distribution methods of Chinese vehicles in the Pacific Alliance countries
dc.creator.fl_str_mv Regalado-Pezua, Otto
Montoyav Bayardo, Miguel Angel
Zapata Pezúa, Gabriel Arnldo
dc.contributor.author.spa.fl_str_mv Regalado-Pezua, Otto
Montoyav Bayardo, Miguel Angel
Zapata Pezúa, Gabriel Arnldo
dc.contributor.affiliation.spa.fl_str_mv Universidad ESAN
Tecnólogo de Monterrey, Campus Guadalajara
dc.subject.keyword.eng.fl_str_mv Distribution
automotive industry
Chinese brands
Pacific Alliance
topic Distribution
automotive industry
Chinese brands
Pacific Alliance
Distribución
industria automotriz
marcas chinas
Alianza del Pacífico
dc.subject.keyword.spa.fl_str_mv Distribución
industria automotriz
marcas chinas
Alianza del Pacífico
description When the Chinese automotive industry decided to expand into the western market, it had to evaluate the best alternative for marketing its brands in the segmented and selected markets, including the countries that form the Pacific Alliance. This article, based mainly on secondary sources, develops, on the one hand, through a conceptual approach, the distribution methods implemented by automotive brands in general, and on the other hand, through an applied approach, the distribution strategies of the four Chinese brands that were selected —Changan, Great Wall, JAC, and BAIC— in the markets of Chile, Colombia, Mexico, and Peru.
publishDate 2021
dc.date.issued.none.fl_str_mv 2021-12-17
dc.date.available.none.fl_str_mv 2022-03-23T16:59:34Z
dc.date.accessioned.none.fl_str_mv 2022-03-23T16:59:34Z
dc.date.none.fl_str_mv 2021-12-17
dc.type.eng.fl_str_mv info:eu-repo/semantics/article
article
info:eu-repo/semantics/publishedVersion
publishedVersion
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_6501
http://purl.org/coar/resource_type/c_2df8fbb1
dc.type.local.spa.fl_str_mv Artículo
status_str publishedVersion
dc.identifier.issn.none.fl_str_mv 2344-8172
dc.identifier.uri.none.fl_str_mv http://hdl.handle.net/10784/31022
identifier_str_mv 2344-8172
url http://hdl.handle.net/10784/31022
dc.language.iso.none.fl_str_mv spa
language spa
dc.relation.isversionof.none.fl_str_mv https://publicaciones.eafit.edu.co/index.php/map/article/view/7098
dc.relation.uri.none.fl_str_mv https://publicaciones.eafit.edu.co/index.php/map/article/view/7098
dc.rights.eng.fl_str_mv Copyright © 2021 Otto Regalado-Pezua, Miguel Angel Montoya Bayardo, Gabriel Arnaldo Zapata Pezúa
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.local.spa.fl_str_mv Acceso abierto
rights_invalid_str_mv Copyright © 2021 Otto Regalado-Pezua, Miguel Angel Montoya Bayardo, Gabriel Arnaldo Zapata Pezúa
Acceso abierto
http://purl.org/coar/access_right/c_abf2
dc.format.none.fl_str_mv application/pdf
dc.coverage.spatial.none.fl_str_mv Medellín de: Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees
dc.publisher.spa.fl_str_mv Universidad EAFIT
dc.source.spa.fl_str_mv Mundo Asia Pacífico, Vol. 10, Núm. 19 (2021)
institution Universidad EAFIT
repository.name.fl_str_mv Repositorio Institucional Universidad EAFIT
repository.mail.fl_str_mv repositorio@eafit.edu.co
_version_ 1814110324143423488

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