Distribution methods of Chinese vehicles in the Pacific Alliance countries

When the Chinese automotive industry decided to expand into the western market, it had to evaluate the best alternative for marketing its brands in the segmented and selected markets, including the countries that form the Pacific Alliance. This article, based mainly on secondary sources, develops, o...

Full description

Autores:
Regalado-Pezua, Otto
Montoyav Bayardo, Miguel Angel
Zapata Pezúa, Gabriel Arnldo
Tipo de recurso:
Fecha de publicación:
2021
Institución:
Universidad EAFIT
Repositorio:
Repositorio EAFIT
Idioma:
spa
OAI Identifier:
oai:repository.eafit.edu.co:10784/31022
Acceso en línea:
http://hdl.handle.net/10784/31022
Palabra clave:
Distribution
automotive industry
Chinese brands
Pacific Alliance
Distribución
industria automotriz
marcas chinas
Alianza del Pacífico
Rights
License
Copyright © 2021 Otto Regalado-Pezua, Miguel Angel Montoya Bayardo, Gabriel Arnaldo Zapata Pezúa