Influencia del Neuromarketing Visual sobre la decisión de compra de los consumidores: caso de estudio Éxito WOW Viva Barranquilla

Neuromarketing has been positioning itself in the market for a couple of decades and is creating the opportunity for brands to have better communication with their customers and an approach that manages to satisfy their needs. In this sense, neuroscience has emerged which has been used to determine...