Application of the Bass diffusion model for estimating the lifecycle of a retail store
This article presents a practical application of Lifecycle estimation using the Bass Diffusion Model in the case of a retail store. The results from the application of the model show that the probability that a person will buy driven by advertising is 5%, whereas the probability of buying based on t...
- Autores:
-
Coronado Hernández, Jairo Rafael
Romero Conrado, Alfonso Rafael
Calderon Perez, Ricardo Rafael
Uribe Martes, Carlos Javier
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2018
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/2033
- Acceso en línea:
- http://hdl.handle.net/11323/2033
https://repositorio.cuc.edu.co/
- Palabra clave:
- Diffusion model
business lifecycle
Bass
estimation
Modelos de difusión
ciclo de vida de un negocio
estimación
- Rights
- openAccess
- License
- http://purl.org/coar/access_right/c_abf2