Application of the Bass diffusion model for estimating the lifecycle of a retail store

This article presents a practical application of Lifecycle estimation using the Bass Diffusion Model in the case of a retail store. The results from the application of the model show that the probability that a person will buy driven by advertising is 5%, whereas the probability of buying based on t...

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Autores:

Coronado Hernández, Jairo Rafael
Romero Conrado, Alfonso Rafael
Calderon Perez, Ricardo Rafael
Uribe Martes, Carlos Javier

Tipo de recurso:

Article of journal

Fecha de publicación:

2018

Institución:

Corporación Universidad de la Costa

Repositorio:

REDICUC - Repositorio CUC

Idioma:

eng

OAI Identifier:

oai:repositorio.cuc.edu.co:11323/2033

Acceso en línea:

https://hdl.handle.net/11323/2033
https://repositorio.cuc.edu.co/

Palabra clave:

Diffusion model
business lifecycle
Bass
estimation
Modelos de difusión
ciclo de vida de un negocio
estimación

Rights

openAccess

License

http://purl.org/coar/access_right/c_abf2