Bibliometric behavior of big data and digital marketing as real-time multimedia
Technological trends such as big data have generated interest in its application in digital marketing, due to the ease of precision in business and in daily decision-making, where there is a need to respond to the needs of the market in real time and achieve competitiveness. We aim to describe the b...
- Autores:
-
Ramírez Molina, Reynier Israel
Santamaria Ruiz, Mauricio junior
Monsalve Castro, Lady Carolina
Lay Raby, Nelson David
Hinojoza Montañez, Sebastian
García Samper, Martha
- Tipo de recurso:
- Documento de conferencia en no proceso
- Fecha de publicación:
- 2024
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/14201
- Acceso en línea:
- https://hdl.handle.net/11323/14201
https://repositorio.cuc.edu.co/
- Palabra clave:
- Marketing digital
Big data
Artificial intelligence
Scientometric
- Rights
- openAccess
- License
- Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)