Bibliometric behavior of big data and digital marketing as real-time multimedia

Technological trends such as big data have generated interest in its application in digital marketing, due to the ease of precision in business and in daily decision-making, where there is a need to respond to the needs of the market in real time and achieve competitiveness. We aim to describe the b...

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Autores:
Ramírez Molina, Reynier Israel
Santamaria Ruiz, Mauricio junior
Monsalve Castro, Lady Carolina
Lay Raby, Nelson David
Hinojoza Montañez, Sebastian
García Samper, Martha
Tipo de recurso:
Documento de conferencia en no proceso
Fecha de publicación:
2024
Institución:
Corporación Universidad de la Costa
Repositorio:
REDICUC - Repositorio CUC
Idioma:
eng
OAI Identifier:
oai:repositorio.cuc.edu.co:11323/14201
Acceso en línea:
https://hdl.handle.net/11323/14201
https://repositorio.cuc.edu.co/
Palabra clave:
Marketing digital
Big data
Artificial intelligence
Scientometric
Rights
openAccess
License
Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)