Bibliometric behavior of big data and digital marketing as real-time multimedia

Technological trends such as big data have generated interest in its application in digital marketing, due to the ease of precision in business and in daily decision-making, where there is a need to respond to the needs of the market in real time and achieve competitiveness. We aim to describe the b...

Full description

Autores:

Ramírez Molina, Reynier Israel
Santamaria Ruiz, Mauricio junior
Monsalve Castro, Lady Carolina
Lay Raby, Nelson David
Hinojoza Montañez, Sebastian
García Samper, Martha

Tipo de recurso:

Documento de conferencia en no proceso

Fecha de publicación:

2024

Institución:

Corporación Universidad de la Costa

Repositorio:

REDICUC - Repositorio CUC

Idioma:

eng

OAI Identifier:

oai:repositorio.cuc.edu.co:11323/14201

Acceso en línea:

https://hdl.handle.net/11323/14201
https://repositorio.cuc.edu.co/

Palabra clave:

Marketing digital
Big data
Artificial intelligence
Scientometric

Rights

openAccess

License

Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)