Digital transformation of business models: influence of operation and trade variables

This paper aims to determine how digital transformation of operation and trading processes influence the digital transformation of business models in printed media industries. A regression model was applied to address the phenomenon and test the hypothesis. Measurements were performed through a self...

Full description

Autores:

García Samper, Martha
Bernardo Sukier, Harold
Báez Palencia, Diego
Ramírez Molina, Reynier Israel
Barranco Alfaro, Katherin
Salamanca Sánchez, Yurleidis
Franco Sarmiento, Andrea Carolina

Tipo de recurso:

Article of investigation

Fecha de publicación:

2022

Institución:

Corporación Universidad de la Costa

Repositorio:

REDICUC - Repositorio CUC

Idioma:

eng

OAI Identifier:

oai:repositorio.cuc.edu.co:11323/10820

Acceso en línea:

https://hdl.handle.net/11323/10820
https://repositorio.cuc.edu.co/

Palabra clave:

Digital transformation
Business model
Business processes
Operational processes

Rights

openAccess

License

Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)