La percepción de la responsabilidad social empresarial y su incidencia en los usuarios de monederos electrónicos
La RSE [Responsabilidad Social Empresarial] en el ambiente de los negocios es importante para promover decisiones de consumo responsable. Un adecuado manejo de las comunicaciones de RSE favorece, entre otros aspectos, los procesos externos de comportamientos de respuesta de los clientes. Es por ello...
- Autores:
-
Gómez, Cristina Otero
Sánchez Zeferino , Diana Edith
Giraldo Pérez, Wilson
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2024
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/13737
- Palabra clave:
- E-wallets
consumer behavior
conative component
segmentation
strategy.
Business Competitiveness for the Improvement of Services with Quality
Monederos electrónicos
comportamiento del consumidor
componente conativo
segmentación
estrategia.
Competitividad Empresarial para la Mejora de los servicios con calidad
- Rights
- openAccess
- License
- Universidad de la Costa - 2024
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| dc.title.spa.fl_str_mv |
La percepción de la responsabilidad social empresarial y su incidencia en los usuarios de monederos electrónicos |
| dc.title.translated.eng.fl_str_mv |
The perception of corporate social responsibility and its impact on e-wallet users |
| title |
La percepción de la responsabilidad social empresarial y su incidencia en los usuarios de monederos electrónicos |
| spellingShingle |
La percepción de la responsabilidad social empresarial y su incidencia en los usuarios de monederos electrónicos E-wallets consumer behavior conative component segmentation strategy. Business Competitiveness for the Improvement of Services with Quality Monederos electrónicos comportamiento del consumidor componente conativo segmentación estrategia. Competitividad Empresarial para la Mejora de los servicios con calidad |
| title_short |
La percepción de la responsabilidad social empresarial y su incidencia en los usuarios de monederos electrónicos |
| title_full |
La percepción de la responsabilidad social empresarial y su incidencia en los usuarios de monederos electrónicos |
| title_fullStr |
La percepción de la responsabilidad social empresarial y su incidencia en los usuarios de monederos electrónicos |
| title_full_unstemmed |
La percepción de la responsabilidad social empresarial y su incidencia en los usuarios de monederos electrónicos |
| title_sort |
La percepción de la responsabilidad social empresarial y su incidencia en los usuarios de monederos electrónicos |
| dc.creator.fl_str_mv |
Gómez, Cristina Otero Sánchez Zeferino , Diana Edith Giraldo Pérez, Wilson |
| dc.contributor.author.spa.fl_str_mv |
Gómez, Cristina Otero Sánchez Zeferino , Diana Edith Giraldo Pérez, Wilson |
| dc.subject.eng.fl_str_mv |
E-wallets consumer behavior conative component segmentation strategy. Business Competitiveness for the Improvement of Services with Quality |
| topic |
E-wallets consumer behavior conative component segmentation strategy. Business Competitiveness for the Improvement of Services with Quality Monederos electrónicos comportamiento del consumidor componente conativo segmentación estrategia. Competitividad Empresarial para la Mejora de los servicios con calidad |
| dc.subject.spa.fl_str_mv |
Monederos electrónicos comportamiento del consumidor componente conativo segmentación estrategia. Competitividad Empresarial para la Mejora de los servicios con calidad |
| description |
La RSE [Responsabilidad Social Empresarial] en el ambiente de los negocios es importante para promover decisiones de consumo responsable. Un adecuado manejo de las comunicaciones de RSE favorece, entre otros aspectos, los procesos externos de comportamientos de respuesta de los clientes. Es por ello que, los autores se plantean analizar la relación entre la percepción de la RSE y la RIN [Resistencia a la Información Negativa], en los usuarios de los principales servicios de monederos electrónicos en México y en Colombia. Mediante el desarrollo de una investigación cuantitativa, que encuestó a 415 usuarios activos de los monederos electrónicos, se evidencia que las dos variables tienen un grado de asociación medio tanto en México como en Colombia. Los resultados favorecen un comportamiento de respaldo de los usuarios de estos servicios electrónicos hacia sus proveedores en el momento de presentar algún inconveniente menor, debido a que la falta percibida no destruye totalmente la confianza en la empresa, gracias a que la organización goza de una percepción acertada en temas de responsabilidad. Aunque la investigación no se encuentra exenta de limitaciones, que para dicho trabajo fue la disparidad etaria, se concluye que las estrategias de RSE pueden ser formuladas de forma común para todos los usuarios sin entrar a realizar acciones detalladas de segmentación demográfica, pues los usuarios en general aumentan su RIN cuando perciben un aumento en las acciones de RSE. |
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2024 |
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2024-01-01 00:00:00 2024-11-18T16:28:45Z |
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2024-01-01 00:00:00 2024-11-18T16:28:45Z |
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2024-01-01 |
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Artículo de revista |
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http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/resource_type/c_2df8fbb1 |
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Text |
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Journal article |
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http://purl.org/redcol/resource_type/ART |
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0120-3932 |
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https://hdl.handle.net/11323/13737 |
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https://doi.org/10.17981/econcuc.Org.4728 |
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Gómez, Cristina OteroSánchez Zeferino , Diana EdithGiraldo Pérez, Wilson2024-01-01 00:00:002024-11-18T16:28:45Z2024-01-01 00:00:002024-11-18T16:28:45Z2024-01-010120-3932https://hdl.handle.net/11323/13737https://doi.org/10.17981/econcuc.Org.472810.17981/econcuc.Org.47282382-3860La RSE [Responsabilidad Social Empresarial] en el ambiente de los negocios es importante para promover decisiones de consumo responsable. Un adecuado manejo de las comunicaciones de RSE favorece, entre otros aspectos, los procesos externos de comportamientos de respuesta de los clientes. Es por ello que, los autores se plantean analizar la relación entre la percepción de la RSE y la RIN [Resistencia a la Información Negativa], en los usuarios de los principales servicios de monederos electrónicos en México y en Colombia. Mediante el desarrollo de una investigación cuantitativa, que encuestó a 415 usuarios activos de los monederos electrónicos, se evidencia que las dos variables tienen un grado de asociación medio tanto en México como en Colombia. Los resultados favorecen un comportamiento de respaldo de los usuarios de estos servicios electrónicos hacia sus proveedores en el momento de presentar algún inconveniente menor, debido a que la falta percibida no destruye totalmente la confianza en la empresa, gracias a que la organización goza de una percepción acertada en temas de responsabilidad. Aunque la investigación no se encuentra exenta de limitaciones, que para dicho trabajo fue la disparidad etaria, se concluye que las estrategias de RSE pueden ser formuladas de forma común para todos los usuarios sin entrar a realizar acciones detalladas de segmentación demográfica, pues los usuarios en general aumentan su RIN cuando perciben un aumento en las acciones de RSE.Corporate social responsibility (CSR) in the business environment is important in promoting responsible consumption decisions. Adequate management of CSR communications favors, among other aspects, the external processes of customer response behavior. For this reason, the authors set out to analyze the relationship between the perception of CSR and resistance to negative information (RNI) among users of the leading electronic wallet services in Mexico and Colombia. Through the development of quantitative research, which surveyed 415 active users of electronic wallets, it is evident that the two variables have a medium degree of association in both Mexico and Colombia. The results favor the support behavior of the users of these electronic services towards their suppliers now of a minor inconvenience because the perceived lack does not destroy the trust in the company, thanks to the fact that the organization enjoys an accurate perception in terms of responsibility. Although the research is not free of limitations, which for this work was the age disparity, it is concluded that CSR strategies can be formulated typically for all users without going into detailed demographic segmentation actions since users, in general, increase their RNI when they, perceive an increase in CSR actions.application/pdfspaUniversidad de la CostaUniversidad de la Costa - 2024https://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessEsta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.http://purl.org/coar/access_right/c_abf2https://revistascientificas.cuc.edu.co/economicascuc/article/view/4728E-walletsconsumer behaviorconative componentsegmentationstrategy.Business Competitiveness for the Improvement of Services with QualityMonederos electrónicoscomportamiento del consumidorcomponente conativosegmentaciónestrategia.Competitividad Empresarial para la Mejora de los servicios con calidadLa percepción de la responsabilidad social empresarial y su incidencia en los usuarios de monederos electrónicosThe perception of corporate social responsibility and its impact on e-wallet usersArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Textinfo:eu-repo/semantics/articleJournal articlehttp://purl.org/redcol/resource_type/ARTinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85Económicas CUCAlcañiz, E., Cáceres, R. & Pérez, R. 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Energy Economics, (97), 105190. https://doi.org/10.1016/j.eneco.2021.105190e54728e54728145https://revistascientificas.cuc.edu.co/economicascuc/article/download/4728/5431Núm. 1 , Año 2024OREORE.xmltext/xml2697https://repositorio.cuc.edu.co/bitstreams/2a816816-a304-441b-b043-5fede7fd80ea/download2a9549737733d68dae7f5b09d73a7646MD5111323/13737oai:repositorio.cuc.edu.co:11323/137372024-11-18 11:28:45.557https://creativecommons.org/licenses/by-nc-nd/4.0Universidad de la Costa - 2024metadata.onlyhttps://repositorio.cuc.edu.coRepositorio de la Universidad de la Costa CUCrepdigital@cuc.edu.co |