Economía naranja y prensa digital en la campaña presidencial colombiana 2017-2018

The present study was conducted from the 2 newspapers with the longest history in Colombia: “El Tiempo” and “El Espectador”, with the purpose of describing the editorial position that assumed the Colombian digital press in regards to the Orange Economy during the president’s campaign of Iván Duque 2017-2018, initially identifying the relationship that exists between the editorial line and its ideological, political and economical tendency, moreover, establishing which principles of the Orange Economy and its relationship with the media, to finally demonstrate the tendency around the Orange Economy of the newspapers “El Tiempo” and “El Espectador” during electoral contest. Theoretically, this research was based mainly on the contributions of McQuail (2000) regarding the theory of mass communication and public interest, Sánchez-Tabernero (2006) with his vision of media management that invites a new debate of economic concentration, as well as Howkins (2001) who is the precursor of the creative economy and Duque & Buitrago (2013) who adopt the model and finally develop it in the Orange Law. The population was made up of 15 news items from the newspaper “El Espectador” and 55 from the newspaper “El Tiempo” referring to the Orange Economy published in the years 2017/2018; According to certain characteristics, the content analysis was applied to 5 news items from the newspaper “El Espectador” and 21 news items from the newspaper “El Tiempo”. The results showed that there is a link between the owners of the media and their economic interests, thus, the media indirectly reflect a biased or unbalanced position in the face of certain political-economic issues.

• Autores: Hernández Ortega, Laura Camila
• Tipo de recurso: Trabajo de grado de pregrado
• Fecha de publicación: 2021
• Institución: Corporación Universidad de la Costa
• Repositorio: REDICUC - Repositorio CUC
• Idioma: spa
• OAI Identifier: oai:repositorio.cuc.edu.co:11323/9268
• Acceso en línea: https://hdl.handle.net/11323/9268; https://repositorio.cuc.edu.co/
• Palabra clave: Editorial tendency; Power groups; Creative economy; Content analysis; Tendencia editorial; Grupos de poder; Economía creativa; Análisis de contenido
• Rights: openAccess
• License: Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)