Experiencia de marca empleadora en trabajadores de la empresa Tigo en Barranquilla

Currently, more and more organizations are worrying about the internal work environment, specifically in the arduous task of attracting and retaining human talent, making this a key issue for organizational strategy; Taking this into account, organizations have seen in internal marketing, and especi...

Full description

Autores:: Tolosa Rada, Jesús
Diaz Miranda, Yiceth

Tipo de recurso:

Fecha de publicación:: 2024

Institución:: Corporación Universidad de la Costa

Repositorio:: REDICUC - Repositorio CUC

Idioma:: spa

id	RCUC2_acb171389ca96e8598a187236752a281
oai_identifier_str	oai:repositorio.cuc.edu.co:11323/10933
network_acronym_str	RCUC2
network_name_str	REDICUC - Repositorio CUC
repository_id_str
dc.title.spa.fl_str_mv	Experiencia de marca empleadora en trabajadores de la empresa Tigo en Barranquilla
title	Experiencia de marca empleadora en trabajadores de la empresa Tigo en Barranquilla
spellingShingle	Experiencia de marca empleadora en trabajadores de la empresa Tigo en Barranquilla Employer brand Employer brand experience Dimensions Strategies Endomarketing Marca empleadora Experiencia de la marca empleadora Dimensiones Estrategias Mercadeo interno
title_short	Experiencia de marca empleadora en trabajadores de la empresa Tigo en Barranquilla
title_full	Experiencia de marca empleadora en trabajadores de la empresa Tigo en Barranquilla
title_fullStr	Experiencia de marca empleadora en trabajadores de la empresa Tigo en Barranquilla
title_full_unstemmed	Experiencia de marca empleadora en trabajadores de la empresa Tigo en Barranquilla
title_sort	Experiencia de marca empleadora en trabajadores de la empresa Tigo en Barranquilla
dc.creator.fl_str_mv	Tolosa Rada, Jesús Diaz Miranda, Yiceth
dc.contributor.advisor.none.fl_str_mv	Fuentes Alcantara, Liliana Picalua Parra, Vivían
dc.contributor.author.none.fl_str_mv	Tolosa Rada, Jesús Diaz Miranda, Yiceth
dc.contributor.jury.none.fl_str_mv	Noguera Osorio, Silvia Payares Jimenez, Karen Camargo Acuña, Genesis
dc.subject.proposal.eng.fl_str_mv	Employer brand Employer brand experience Dimensions Strategies Endomarketing
topic	Employer brand Employer brand experience Dimensions Strategies Endomarketing Marca empleadora Experiencia de la marca empleadora Dimensiones Estrategias Mercadeo interno
dc.subject.proposal.spa.fl_str_mv	Marca empleadora Experiencia de la marca empleadora Dimensiones Estrategias Mercadeo interno
description	Currently, more and more organizations are worrying about the internal work environment, specifically in the arduous task of attracting and retaining human talent, making this a key issue for organizational strategy; Taking this into account, organizations have seen in internal marketing, and especially in the concept of employer branding experience, the opportunity to have a differentiating value proposition and thus be more competitive in the labor market. In this regard and considering that in current markets the standards of competitiveness are increasingly higher and more demanding. This study is shown, whose main objective is to analyze the experience of the employer branding in workers of the Tigo company in Barranquilla, based on the theoretical approaches of Ambler, T., & Barrow, S., (1996); Gavilan, D., Avelló, M., & Fernández, S., (2013); and Dolan, Jackson & Schuler, (2007), among others. In other words, to achieve this objective, a review of the literature and studies of high academic impact focused on the variable under study have been carried out. In this sense, this research has an epistemological empirical-inductive approach, with a descriptive, field research, and a quantitative paradigm. As a sample, 107 employees were taken, including administrators, coordinators and sales advisors from the experience centers of the Tigo company in the city of Barranquilla, with the purpose of knowing the level of orientation that they have with the study variable. Throughout the investigation, the data was collected through the application of the instrument with the Likert-type survey technique self-administered by mail, which was previously validated by experts, and its reliability measured (Cronbach Coefficient 0.99). The sources were consulted in high-impact academic databases such as Scopus, Isis, Google Scholar, Emerald and Dialnet. Data were collected and processed using descriptive statistics: averages, relative and absolute frequencies, mode, mean, median, and standard deviation. The results obtained in this research reflect the positive presence of the dimensions, components and attractiveness of the employer branding experience in the employees of the Tigo company in Barranquilla. In general terms, and taking into account the results obtained, it is valid to affirm that 69,8% of employees think that the company is a great place to work, since they know it well, and therefore, the experience of working in it has been satisfactory, which affects their strong interest to continue working within the organization in the long term
publishDate	2024
dc.date.accessioned.none.fl_str_mv	2024-04-04T19:24:05Z
dc.date.available.none.fl_str_mv	2024-04-04T19:24:05Z
dc.date.issued.none.fl_str_mv	2024
dc.type.spa.fl_str_mv	Trabajo de grado - Maestría
dc.type.content.spa.fl_str_mv	Text
dc.type.driver.spa.fl_str_mv	info:eu-repo/semantics/masterThesis
dc.type.redcol.spa.fl_str_mv	http://purl.org/redcol/resource_type/TM
dc.type.version.spa.fl_str_mv	info:eu-repo/semantics/acceptedVersion
status_str	acceptedVersion
dc.identifier.uri.none.fl_str_mv	https://hdl.handle.net/11323/10933
dc.identifier.instname.spa.fl_str_mv	Corporación Universidad de la Costa
dc.identifier.reponame.spa.fl_str_mv	REDICUC - Repositorio CUC
dc.identifier.repourl.spa.fl_str_mv	https://repositorio.cuc.edu.co
url	https://hdl.handle.net/11323/10933 https://repositorio.cuc.edu.co
identifier_str_mv	Corporación Universidad de la Costa REDICUC - Repositorio CUC
dc.language.iso.spa.fl_str_mv	spa
language	spa
dc.relation.references.spa.fl_str_mv	Aaker, D. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name.New York: The Fress Press. Aaker, D. (1995). Strategic market management. New York: Jon Wiley & Sons. Aaker, J. (1997). Dimensions of Brand Personality. Journal of Marketing Research , 34(3), 347-356. Adams, J. (1963). Towards an understanding of inequity. The Journal of Abnormal and Social Psychology , 67 (5), 422-436. Arias, F. (2012). El Proyecto de Investigación. Introducción a la metodología científica.Caracas: Editorial Episteme, C.A. Ahmed, P., Rafiq, M., & Saad, N. (2003). Internal marketing and the mediating role of organisational competencies. European Journal of Marketing , 37 (9), 1221-1241. Aaker, D. (1996). Construir marcas poderosas. Barcelona: Gestión 2000 S.A. Aiman-Smith, L., Bauer, T., & Cable, D. (2001). Are You Attracted? Do You Intend to Pursue? A Recruiting Policy-Capturing Study. Journal of Business and Psychology , 16, 219-237. https://doi.org/10.1023/A:1011157116322 Allen, N., & Meyer, J. (1990). The measurement and antecedents of affective, continuance and normative commitment to the organization. Journal of Occupational Psychology , 63 (1), 1-18. Alnıaçık, E., Alnıaçık, U., Erat, S., & Akçin, K. (2014). Attracting talented employees to the company: Do we need different employed branding strategies in different cultures? Procedia-Social and Behavioral Sciences , 150, 336-344. Ambler, T., & Barrow, S. (1996). The employer brand. Journal of brand management , 4(3), 185-206. Adams, B. (9 de septembrer de 2016). 6 simple steps to revitalizing your candidate experience. ERE Media. Recuperado de https:// www.ere.net/5-simple-steps-to revitalizing-your- candidate-experience/ Armstrong, M., & Taylor, S. (2014). Armstrong's handbook of human resource management practice. Kogan Page Publishers. App, S., Merk, J., & Büttgen, M. (2012). Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees. Management Revue , 23 (3262-278). Arteaga, J. (22 de junio de 2017). Ranking de las mejores empresas en atracción y retención del talento. Dinero . Ash, R. A., & Bendapudi, V. (1996). Revisiting the measurement of pay satisfaction: testing an improved measure. In Carraher, SM (Chair), Pay Satisfaction and the PSQ. Symposium presented at the 11th Annual Conference of the Society for Industrial and Organizational Psychology, San Diego, CA. Avery, D., McKay, P., & Wilson, D. (2007). Engaging the aging workforce: The relationship between perceived age similarity, satisfaction with coworkers, and employee engagement. Journal of Applied Psychology , 92 (6), 1542-1556. Backhaous, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International , 9 (5), 501-517 Bharath, S., & Nagesh, P. (2018). A Study on Employer Branding Dimensions in Selected IT Firms. International Journal of Engineering & Technology , 7 (4-10), 137-143.doi:http://dx.doi.org/10.14419/ijet.v7i4.10.20824 Bakker, A. (2008). The work-related flow inventory: Construction and initial validation of the WOLF. Journal of Vocational Behavior , 72 (3), 400-414. Barrios, M. (2012). Marketing de la Experiencia: principales conceptos y características. Palermo Business Review , 7 (1), 67-83. Barrow, S., & Mosley, R. (2005). The employer brand. England: Jhon Wiley & Sons Ltd. Bassat, L. (1999). El libro rojo de las marcas: Como construir marcas de exito.Barcelona: DEBOLSILLO. Baumruk, R. (2006). An interview by Bob Gorman Jr. Strategic HR Review , 15 (47), 467-475. Becker, H. (1960). Notes on the Concept of Commitment. American Journal of Sociology , 66 (1), 32-40. Bedbury, S., & Fenicheell, S. (2002). New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century. New York: Penguin Books. Berry, L., Hensel, J., & Burke, M. (1976). Improving retailer capability for effective consumerism response. Journal of Retailing , 52 (3), 3-14. Berry, L. (2000). Cultivating Service Brand Equity. Journal of the Academy of marketing Science , 28 (1), 128-137. Berthon, P., Ewing, M., & Lian Hah, L. (2005). Captivating company: dimensions of attractiveness in employer branding. International Journal of Advertising , 24 (2), 151-172. doi: 10.1080/02650487.2005.11072912 Beutell, N., & Witting-Berman, U. (1999). Predictors of work–family conflict and satisfaction with family, job, career, and life. Psychological Reports , 85 (1), 893-903. Biedenbach, G., & Marell, A. (2010). The impact of customer experience on brand equity in a business-to-business services setting. Journal of Brand Management , 17 (6), 446-458. Biswas, M., & Suar, D. (2016). Antecedents and Consequences of Employer Branding. Journal of Business Ethics , 136 (1), 57-72.. https://doi.org/10.1007/s10551-014-2502-3 Blasco-López, M., Rodríguez-Tarodo, A., & Fernández-Lores, S. (2014). Employer branding: estudio multinacional sobre la construcción de la marca del empleador. Universia Business Review (44), 34-53. Bloemer, J., & Kasper, H. (1995). The complex relationship between consumer satisfaction and brand loyalty. Journal of Economic Psychology , 16 (2), 311-329. Bohnenberger, M. C. (2017). Marketing interno: la actuación conjunta entre recursos humanos y marketing en busca del compromiso organizacional. (Tesis doctoral). Universitat de les Illes Balears. Palma de Mallorca, España. Recuperado de http://hdl.handle.net/11201/2699 Bohrnstedt, G. (1976). Evaluación de la confiabilidad y validez en la medición de actitudes. México D.F.: Ed. Trillas. Bonichelli, D. (2021). Marca Empleadora: La gestión de Recursos Humanos en tiempos de inestabilidad debido a la pandemia de COVID-19 (Bachelor's thesis). Braidot, N. (2011). Neuromarketing en acción.¿ Por qué los clientes te engañan con otros si dicen que gustan de ti. Ediciones Gaviota. Brakus, J., Schmitt, B., & Zarantonello, L. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty. Journal of Marketing , 73 (3), 52-68. Breaugh, J., & Starke, M. (2000). Research on employee recruitment: So many studies, so many remaining questions. Journal of Management , 26 (3), 405-434. Bretz, J., Ash, R., & Dreher, G. (1989). Do People Make the Place?: An Examination of the AttractionSelection-Attrition Hypothesis. Hypothesis Personnel Psychology , 42 (3), 561-581. Brodie, R., Whittome, J., & Brush, G. (2009). Investigating the Service Brand: A Customer Value Perspective. Journal of Business Research , 62 (3), 345-355. Brown, S., & Leigh, T. (1996). A New Look at Psychological Climate and Its Relationship to Job Involvement, Effort, and Performance. Journal of Applied Psychology , 81 (4), 358-368. Bunge, M. (2000). La investigación científica: su estrategia y su filosofía. México D.F.: Siglo XXI Editores S.A. Buckingham, M., & Coffman, C. (1999). Break all the rules. London: Simon & Shuster. Cable, D., & Turban, D. (2001). Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment. Research in Personnal and Human Resources Management , 20, 115-163. Cable, D., & Turban, D. (2003). The value of organizational reputation in the recruitment context: A brand‐equity perspective. . Journal of Applied Social Psychology , 33(11), 2244-2266. Cali, E. G., Barros-Arrieta, D., & Valle-Ospino, A. (2018). Endomarketing desde el paradigma de la sostenibilidad organizacional: Una revisión de la literatura. Desarrollo Gerencial, 10(2), 65-82. Cali, E. G., Ospino, A. V., & Garrido, J. C. (2020). Employer branding. Reflexiones en tiempos de pandemia. SUMMA. Revista disciplinaria en ciencias económicas y sociales, 2, 179-194. Carpio . (2003). El talento humano en las organizaciones. Revista Tecnia, San José de Costa Rica , 3 (11), 24-28. Castañeda, M. (2010). Procesamiento de datos y análisis estadísticos utilizando SPSS: Un libro práctico para investigadores y administradores educativos. Porto Alegre: Edipucrs. Ccanto, F. F., Vera, F. R., Vera, R. P. R., & Vera, A. M. R. (2019). Gestión de Innovación tecnológica y globalización como factores impulsadores de la calidad de servicio y competitividad. Revista Venezolana de Gerencia, 24(88), 1239-1248. Chambers, E., Foulon, M., Handfield-Jones, H., Hankin , S., & Michaels, E. (1998). The war for talent. McKinsey Quarterly , 3, 44-57. Chapman, D., Uggerslev, K., Carroll, S., Piasentin, K., & Jones, D. (2005). Applicant attraction to organizations and job choice: a meta-analytic review of the correlates of recruiting outcomes. . Journal of Applied Psychology , 90 (5), 928-944. Celani , A., & Singh, P. (2011). Signaling theory and applicant attraction outcomes. Personnel Review , 40 (2), 222-238. Chaudhuri, A., & Holbrook, M. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing , 65 (2), 81-93. Chiavenato, I. (2009). Gestión del talento humano. México: MCGRAW HILL/INTERAMERICANA. Clavijo, P. E. C., Soriano, L. A. O., Santos, M. M. G., & Delgado, J. B. G. (2022). La aldea global: un lugar de inclusión o de privilegio. RECIAMUC, 6(2), 29-38. Cleary, D. (1981). Great American brands: the success formulas that made them famous.New York: Fairchild Books Publications. Coffman, C. (2000). Is Your Company Bleeding Talent? How to become a true “employer of choice. The Gallup Management Journal , 4 (2), 27-36. Coffman, C., Gonzalez-Molina, G., & Gopal, A. (2002). Follow this path: How the world's greatest organizations drive growth by unleashing human potential.Business Plus. Collins, C., & Stevens, C. (2002). The Relationship Between Early Recruitment-Related Activities and the Application Decisions of New Labor-Market Entrants: A Brand Equity Approach to Recruitment. Journal of Applied Psychology , 87 (6), 1121-1133. Collins, C. (2007). The interactive effects of recruitment practices and product awareness on job seekers' employer knowledge and application behaviors. . Journal of Applied Psychology , 92 (1), 180-190 Collins, C., & Kanar, A. (2014). Employer brand equity and recruitment research. En K. Yu, & D. Cable, Oxford library of psychology (págs. 284-297). Oxford: Oxfrod University Press. Costa, J. (2004). La imagen de marca. Un fenómeno social. Barcelona: Paidós. Col. Costa, J. (2016). Construcción y gestión estratégica de la marca: Modelo MasterBrand. Revista Luciérnaga-Comunicación , 4 (8), 20-25. Cowley, D. (1996). Understanding brands: by 10 people who do. Kogan Page Limited. Crauise, O., & Brien, R. (1995). Employee involvement in performance improvement: a consideration of tacit knowledge, commitment and trust. Employee Relations , 17(3), 110-120. Crewson, P. (1991). Public-service motivation: Building empirical evidence of incidence and effect. Journal of Public Administration Research and Theory , 7 (4), 499-518. Cronbach, L. (1951). Coefficient alpha and the internal structure of tests. Psychometrika , 16 (3), 297-334. Culleré , T. (2007). Marcando tendencias. MK. Marketing y Ventas para Directivos , 22(228), 8-12. Dabirian, A., Kietzman, J., & Diba, H. (2017). A great place to work!? Understanding crowdsourced employer branding. Business Horizons , 60 (2), 197-205. Dabirian, A., Paschen, J., & Kietzmann, J. (2019). Employer branding: Understanding employer attractiveness of IT companies. IT professional, 21(1), 82-89. Davis, S. (2002). La Marca: máximo valor de su empresa. México: Pearson Eduación. Davis, M., & Baldwin, J. (2006). Mucho más que un nombre: una introducción a la gestión de marcas. Barcelona: Parramón. De Chernatony, L. (2002). Would a brand smell any sweeter by a corporate name? Corporate Reputation Review , 5 (1), 114-132. Deal, J., Altam, D., & Rogelberg, S. (2010). Millennials at work: What we know and what we need to do (if anything). Journal of Business and Psychology , 25 (2), 192-199. Dell, D., Ainspan, N., Bodenberg, T., Troy, K., & Hickey, J. (Abril, 2001). Engaging employees through your brand. In Conference Board Report, Number R. 1288-01-RR. Canada: Conference Board. Dewani, P., Sinha, P., Aaker, D., Douglas, M., Michael, R., Allen, C., y otros. (1986). The commitment-trust theory of relationship marketing. Research Journal of Business Management , 6 (1), 365-381. Dick, A., & Basu, K. (1994). Customer loyalty: toward an integrated conceptual framework. Journal of the Academy of Marketing Science , 22 (2), 99-113. Dolan, S., Jackson, S., & Schuler, R. (2007). La gestión de los Recursos Humanos: Preparando profesionales para el siglo XXI. Madrid: Mac Graw Gill. Dvoskin, R. (2004). Fundamentos de marketing: teoría y experiencia. Buenos Aries: Ediciones Granica S.A. Dyson, P., & Farr, A. (1996). Understanding, measuring, and using brand equity. Journal of Advertising Research , 36 (6), 9-21. Dubé, L., Bel, J., & Sears, D. (2003). From customer value to engineering pleasurable experiences in real life and online. Cornell Hotel and Restaurant Administration Quarterly , 44 (5), 124-130. Duncan, T., & Moriarty, S. (1998). A Communication-Based Marketing Model for Managing Relationships. Journal of Marketing , 62 (2), 1-13.doi:10.2307/1252157 Edwards, M. (2010). An integrative review of employer branding and OB theory. Personnel Review , 39 (1), 5-23. Edwards, M., & Edwards, T. (2013). Employee Responses to Changing Aspects of the Employer Brand Following a Multinational Acquisition: A Longitudinal Study. Human Resource Management , 52 (1), 27-54. Employer Branding Lab. (2019 de septimebre de 2019). Employer Branding: Guñia Definitiva pra atraer y fidelizar el talento. Recuperado el 21 de 03 de 2020, de https://employerbrandinglab.com/employer branding/#Que_beneficios_ofrece_una_atractiva_Marca_del_Empleador Ernt, & Young. (2000). Global Online Retailing. New York: Ernst & Young LLP.Ewing, M., Pritt, L., De Bussy, N., & Berthon, P. (2002). Employment branding in the knowledge economy. International Journal of Advertising , 21 (1), 3-22. Fayrene , C., & Lee, G. (2011). Customer-based brand equity: A literature review. Researchers World , 2 (1), 33-42. Ferdous, A. (2008). Integrated Internal Marketing Communication (IIMC). . The Marketing Review , 8 (3), 223-235. Fernandez, C. (2007). Employee Engagement. Journal of Public Health Management and Practice , 13 (5), 524-526. doi: 10.1097/01.PHH.0000285207.63835.50 Filser, M. (2003). Le marketing sensoriel: la quête de l'intégration théorique et managériale. Revue Francaise du Marketing , 194 (4), 5-11. Frook, J.E. (2001) “Burnish your Brand from inside”, B to B. Vol 86, pp.1-2. Gavilan, D., Avelló, M., & Fernández, S. (2013). Employer Branding: La experiencia de la marca empleadora y su efecto sobre el compromiso emocional. Revista Internacional de Investigación en Comunicación Adresearch Esic , 7, 58-75. George, W., & Gronroos, C. (1989). Developing customer-conscious employees at every level: internal marketing. En M. Friedman, & C. Congram, Handbook of Services Marketing (págs. 29-37). New York: AMACOM. George, W. (1990). Internal Marketing and Organizational Behavior: A Partnership in Developing Customer-conscious Employees at Every Level. Journal of Business Research , 20 (1), 63-70. Gitell, J., Seidner, R., & Wimbush, J. (2010). A Relational Model of How High Performance Work Systems Work. Organization Science , 21 (2), 490-506. Gomes, D., & Neves, J. (2011). Organizational attractiveness and prospective applicants' intentions to apply. Personnel Review , 40 (6), 648-699. Gómez, C. (2011). El salario emocional. Bogotá. Borrador de administración # 47 Consultado en Noviembre del 2017. Recuperado de: http://repository.cesa.edu.co/bitstream/10726/291/1/BI47.pdf. GOIntegro (2020). Resultados del 5to Estudio Latinoamericanos de Employer Branding 2020. Recuperado de https://www.youtube.com/watch?v=S4WRywEMWHU Greco, M., Pérez, A., & Toscano, A. (2008). Crisis, sentido y experiencia: conceptos para pensar las prácticas escolares. En R. Baquero, A. Pérez, & A. Toscazo, Construyendo posibilidad. Apropiación y sentido de la experiencia escolar.Rosario: Homo Sapiens. Greenhaus, J., Callanan, G., & Godshalk, V. (2000). Career management. Fort Worth: Harcout. Grinnell, R., Unrau, Y., & Williams, M. (2009). Research methods for BSW students.Kalamazoo, MI: Pair Bond Publications. Herrera, J. (2009). Imagen Corporativa: Influencia en la gestión empresarial. Madrid: ESIC EDITORIAL. Hernández , R., Fernández, C., & Baptista, L. (2010). Metodología de la investigación.México D.F.: McGRAW-HILL / INTERAMERICANA EDITORES, S.A. Highhouse, S., Thronbury, E., & Little, I. (2007). Social-identity functions of attraction to organizations. Organizational Behavior and Human Decision Processes , 103 (1), 134-146. Holbrook, M., & Hirschman, E. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research , 9 (2), 132-140. Howard, J., & Sheth, J. (1969). The theory of buyer behavior . New york: Jhon Wiley & Sons. Hurtado, J. (2010). El proyecto de Investigación. Comprensión Holística de la Metodología y la Investigación. Caracas: Quirón Ediciones & Sypal. INSEAD (2021). The Global Talent Competitiveness Index 2021, Fontainebleau, France. Recuperado de The Global Talent Competitiveness Index 2021 (insead.edu) Jacobs, R. (2003). Turn employees into brand ambassadors. ABA Bank Marketing , 35(5), 6-22. Jacoby, J., & Chestnut, R. (1973). Brand Loyalty vs. Repeat Purchasing Behavior. Journal of Marketing Research , 10 (1), 1-9. doi:10.2307/3149402 Jacoby, J., & Chestnut, R. (1978). Brand Loyalty. Measurement and Management. New York: Jhon Wiley & Sons. Jain, N., & Bhatt, P. (2015). Employment preferences of job applicants: unfolding employer branding determinants. Journal of Management Development , 34 (6), 534-652. Jay, M. (2009). El retorno al cuerpo mediante la experiencia estética. En M. Jay, antos de experiência. Variaciones modernas sobre un tema universal. (págs. 163-205). Buenos Aires: Paidós. Jenner, S., and Taylor, S. (2007), ‘Employer branding-fad or the future of HR?’ in CIPD London, http://www.cipd.co.uk/NR/rdonlyres/56C8377F-256B-4556-8650-8408B0E07576/0/empbrandlatfad.pdf. Jenner, S., & Taylor , S. (2007). ‘Employer branding-fad or the future of HR? Jiang, T., & Iles, P. (2011). Employer-brand equity, organizational attractiveness and talent management in the Zhejiang private sector, China. Journal of Technology Management in China , 6 (1), 97-110 Judge, T., & Klinger, R. (2008). Job Satisfaction: Subjective Well-Being at Work. En M. Eid, & R. Larsen, The Science of Subjective Well-Being (págs. 393-413). New York: Guilford Publications. Jurgensen, C. (1978). Job preferences (What makes a job good or bad?). Journal of Applied Psychology , 63 (3), 267-276. Kha, B. (2008). Consumers And Their Brands: Deciphering Dimensions Of Loyalty. International Journal of Business Insights & Transformation , 2 (1), 84-92. Kapferer, J. N. (2008). The new strategic brand management: Creating and sustaining brand equity long term. Kogan Page Publishers. Kapferer, J. (2011). France: pourquoi penser marque? . Revue Française de Gestion , 37(21), 13-24. Kapferer, J. (2012). The new strategic brand management: Advanced insights and strategic thinking. London: Kogan page publishers. Kapferer , J., & Thoenig, J. (1997). La marca: motor de la competitividad de las empresas y del crecimiento de la economía. Madrid: Mc Graw-Hill. Keller, K. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing , 57 (1), 1-22. doi:10.2307/1252054 Keller, K. (1998). Branding Perspectives on Social Marketing. En J. Alba, & J. Wesley, NA- Advances in Consumer Research (págs. 299-302). Hutchinson, Provo: Association for Consumer Research . Keller, K. (2008). Administración estratégica de marca branding . Naucalpan de Juarez: Pearson Eduacuñon. Kerlinger, F. (1979). Behavioral research: A conceptual approach. New York: Holt Rinehart and Winston. Kimpakorn, N., & Tocquer, G. (2009). Employees' commitment to brands in the service sector: Luxury hotel chains in Thailand. . Journal of Brand Management , 16 (8), 532-544. King, S. (1973). Developing new brands. London: Pitman. King, C., & Grace, D. (2008). Internal Branding: Exploring the Employee's Perspective. Journal of Brand Management , 15 (5), 358-372. King, C., & Grace, D. (2009). Employee based brand equity: A third perspective. Services Marketing Quarterly , 30 (2), 122-147. Knox, S., & Freeman, C. (2006). Measuring and Managing Employer Brand Image in the Service Industry. Journal of Marketing Management , 22 (7-8), 695-716. Kotler, P. (1973). Atmospherics as a marketing tool. Journal of Retailing , 49 (4), 48-64. Kotler, P. (1997). ) Marketing Management: Analysis, Planning, Implementation, and Control. Upper Saddle River: Edition, Prentice Hall. Kotler, P., & Keller, K. (2006). Dirección de Maketing. México: Pearson Eduación. Kotler, P., & Keller, K. (2001). Dirección de marketing. México: Pearson Educación. Kuron , L., Lyons, S., Schweitzer, L., & Ng, E. (2015). Millennials’ work values: differences across the school to work transition. Personnel Review , 44 (6), 991-1009. Larrosa, J. (2006). Sobre la experiencia. ». Aloma: revista de psicologia, ciències de l’educació i de l’esport Blanquerna (19), 87-112. Lee, S. (1971). An empirical analysis of organizational identification. Academy of Management Journal , 14 (2), 213-226. Leekha, N. (2014). Employer branding: strategy for improving employer attractiveness. International Journal of Organizational Analysis , 22 (1), 48-60. Lievens, F., & Highhouse, S. (2003). The relation of instrumental and symbolic attributes to a company's attractiveness as an employer. Personnel Psychology , 56 (1), 75-102. Lievens, F. (2007). Employer branding in the Belgian Army: The importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and military employees. Human Resource Management , 46 (1), 51-69. Lievens, F., & Slaughter, J. (2016). Employer image and employer branding: What we know and what we need to know. Annual Review of Organizational Psychology and Organizational Behavior , 3, 407-440. Lings, I. (1999). Balancing internal and external market orientations. Journal of Marketing Management , 15 (4), 239-263. Lings, I. (2004). Internal market orientation: Construct and consequences. Journal of Business Research , 57 (4), 405-413. Lings, I., & Greenley, G. (2009). The impact of internal and external market orientations on firm performance. Journal of Strategic Marketing , 17 (1), 41-53. López-Rodríguez, C. E., & Neme-Chaves, S. R. (2021). El employer branding en las organizaciones que internacionalizan servicios de operación logística en Bogotá Colombia. Contaduría y administración, 66(2). Lores, S. F. (2012). Compromiso afectivo con la marca del empleador: diseño de una escala para su medición (Tesis Doctoral) Universidad Complutense de Madrid. Recuperado de https://eprints.ucm.es/17832/ Low, G., & Lamb, C. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management , 9 (6), 350-370. Mac Leod, L. (2021). Proyecto de aplicación y diseño de una Marca Empleadora para una empresa mayorista. AJ & JA REDOLFI SRL (Bachelor's thesis). Maio Mackay, M. (2001). Evaluation of brand equity measures: further empirical results. Journal of Product & Brand Management , 10 (1), 38-51. Mandhanya, Y., & Shah, M. (2010). Employer branding-A tool for talent management. Global Management Review , 4 (2), 43-48. Manzano, R., Serra, T., & Bouzas, D. (2011). Márketing sensorial: comuniar a través de los sentidos. Havard Deusto Markeing y Ventas (103), 28-33. Marriaga Morales, G. M., Sayas Chacón, L., Ortiz Torres, Y., & Fontalvo Charris, J. (2021). Efectos del Employer Branding en los empleados de las instituciones del sector salud en Colombia. Mathieu, J., Zajax, & Zajac, D. (1990). A review and meta-analysis of the antecedents, correlates, and consequences of organizational commitment. Psychological Bulletin , 108 (2), 171-194. https://doi.org/10.1037/0033-2909.108.2.171 Messick, S. (1995). Validity of psychological assessment: Validation of inferences from persons' responses and performances as scientific inquiry into score meaning. American Psychologist , 50 (9), 741-749. https://doi.org/10.1037/0003-066X.50.9.741 Mejía Toro, P. (2015). Marca Empleador/Employer Branding en el sector de Bienes y Servicios Petroleros Colombiano. ( Tesis Maestría) Colegio de Estudios Superiores de Administración –CESA. Bogotá, Colombia. Recuperado de https://repository.cesa.edu.co/handle/10726/846 Meyer, J., & Allen, N. (1991). A three-component conceptualization of organizational commitment. Human Resource Management Review , 1 (1), 61-89. Meyer, J., & Allen, N. (1997). Advanced topics in organization behavior series. Commitment in the workplace: Theory, research, and application. Housand oaks: SAGE Publications, Inc. Méndez, C. (2011). Metodología: diseño y desarrollo del proceso de investigación con énfasis en ciencias empresariales. México: Limusa. Michaels, E., Handfield-Jones, H., & Axelrod, B. (2011). The War For Talent. Brighton: Havard Business School Press. Minchington, B. (2010). Employer brand leadership: A global perspective. Torrensville: Collective Learning Australia. Miles, S., & Mangold, G. (2004). A conceptualization of the employee branding process. Journal of Relationship Marketing , 3 (2-3), 65-87. Moncada Betancur, A. (2009). El marketing interno como generador de valor de las organizaciones: caso Universidad Nacional de Colombia-Sede Manizales (Tesis Doctoral) Universidad Nacional de Colombia-Sede Manizales. Manizales, Colombia. Recuperado de http://bdigital.unal.edu.co/1964/1/alejandromoncadabetancur.2009.pdf Monitor Empresarial de Reputación Corporativa (2022). Ranking Merco Colombia. Recuperado de https://www.merco.info/co/ranking-merco-talento Moorman, C., Deshpandé, R., & Zaltman, G. (1993). Factors Affecting Trust in Market Research Relationships. Journal of Marketing , 57 (1), 81-101.https://doi.org/10.1177/002224299305700106 Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations. Journal of Marketing Research , 29 (3), 314-328.https://doi.org/10.1177/002224379202900303 Mora, J. (1999). Diccionario de Filosofía. Tomo 1: A-D. Alianza. Buenos Aires: Editorial Sudamericana. Morgan, R., & Hunt, S. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing , 58 (3), 20-38. doi:10.2307/1252308 Moroko, L., & Uncles, M. (2008). Characteristics of successful employer brands. Journal of Brand Management , 16 (3), 160-75. https://doi.org/10.1057/bm.2008.4 Mosley, R. (2007). Customer experience, organisational culture and the employer brand. Journal of Brand Management , 15 (2), 123-134. Mouton, H., & Bussin, M. (2019). Effectiveness of employer branding on staff retention and compensation expectations. South African Journal of Economic and Management Sciences, 22(1), 1-8. Mowday, R., Porter, L., & Steers, R. (1982). Employee-organization linkage. The psychology of commitment absenteism, and turn over. London: Academic Press Inc. McMurray, A., Pirola-Merlo, A., Sarros, J., & Islam, M. (2010). Leadership, climate, psychological capital, commitment, and wellbeing in a non-profit organization. Leadership & Organization Development Journal , 31 (5), 436-457.https://doi.org/10.1108/01437731011056452 Nair. R. (2006)). Climate studies and associated best practices to improve climate issues in the workplace. WEPAN Conference, WEPAN-Woman in Engineering Programs and Advocates Network. Pennsylvania. O’Callaghan, E. (July, 2009). Internal Branding and Brand Commitment: A quantitative investigation into Corporate Brand Building in a Retail Store Network, Paper presented at EIRASS conference, Niagara Falls, USA. Oliver, R. (1999). Whence Consumer Loyalty? . Journal of Marketing , 63, 33-44.doi:10.2307/1252099 Osborne, R. (1996). Strategic values: The corporate performance engine. Business. Business Horizons , 39 (5), 41-48. Osorio Rada, C. J., & Vergara Vargas, L. J. (2020). Experiencias de Employer Branding en una empresa del sector industrial en Barranquilla. Penna (2007). Meaning at Work Research Report. [Online] Recuperado de: http://ciodevelopment.com/wp-content/uploads/2011/10/2006-10-08-08-36-31_Penna-Meaning-at-Work-Report.pdf Permarupan, P., Saufi, R., Kasin, R., & Balakrishnan, B. (2013). The impact of organizational climate on employee's work passion and organizational commitment. Procedia-Social and Behavioral Sciences , 107, 88-95. Perrin T. (2003). Working Today: Understanding What Drives Employee Engagement The 2003 Towers Perrin Talent Report U.S Recuperado de http://www.towersperrin.com/tp/getwebcachedoc? Webc = HRS /USA/2003/200309/Talent_2003.pdf Ollé, R., & Riu, D. (2009). El nuevo brand management. cómo plantar marcas para hacer crecer negocios. Barcelona: Gestión 2000. Picard, D., Dacremont, C., Valentin, D., & Giboreau, A. (2003). Perceptual dimensions of tactile textures. Acta Psychology , 114 (2), 165-184. Pine, B., & Gilmore, J. (August de 1998). The experience economy: work is theatre & every business a stage. Harvard Business Press . Pine, B., & Gilmore, J. (1998). Welcome to the experience economy. Harvard Business Review , 76, págs. 97-105. Pingle, S., & Sharma, A. (2013). External Employer Attractiveness: A Study of Management Students in India. Journal of Contemporary Management Research , 7 (1), págs. 25-41. Poulsson, S., & Kale, S. (2004). The experience economy and commercial experiences. The Marketing Review , 4 (3), págs. 267-277. PORTAFOLIO (19 de junio de 2019). Las empresas del país con más capacidad para atraer y retener talento. PORTAFOLIO. Recuperado de https://www.portafolio.co/negocios/empresas/las-empresas-del-pais-con-mas capacidad-para-atraer-y-retener-talento-530785 Punjaisri, K., & Wilson, A. (2007). The role of internal branding in the delivery of employee brand promise. Journal of Brand Management , 15 (1), págs. 57-70. Rafferty, A., Maben, J., West, E., & Robinson, D. (2005). What Makes a Good Employer?Geneva: International Council of Nurses. Randstad. (2019). La importancia de la marca empleadora. Recuperado el 20 de 03 de 2020, de https://www.randstad.com.ar/descargas/handbook_marcaempleadora randstad-employerbrand.pdf Real Academia Española RAE. (2018). Definición. Edición Tricentenario. Obtenido de http://dle.rae.es/?id=HIeIZIn Reichheld, F., Markey, J., & Hopton, C. (2000). The Loyalty Effect-the Relationship between loyalty and profits. European Business Journal , 12 (3), 134-139. Robinson, D., Perryman, S., & Hayday, S. (2004). The drivers of employee engagement. Report-Institute for Employment Studies. https://www.employment studies.co.uk/system/files/resources/files/408.pdf Ruiz-Alba, J. (2013). El compromiso organizacional: un valor personal y empresarial en el marketing interno. Revista de Estudios Empresariales. Segunda Época , 1, 67-86. Rust, R., Zeithaml, V., & Lemon, K. (2004). Customer-centered brand management. Harvard Business Review , 82 (9), 110-118. Saari, L., & Judge, T. (2004). Employee attitudes and job satisfaction. Human Resource Management , 43, 395-407. doi:10.1002/hrm.20032 Sabino, C. (2014). El proceso de investigación. Guatemala: Editorial Episteme. Saks, A. (2006). Antecedents and consequences of employee engagement. Journal of Managerial Psychology , 21 (7), 600-619. Sánchez, J. (2012). Los métodos de investigación. España: Ediciones Díaz de Santos. Sanchez, L., & Renzi, M. (2012). La Noción de experiencia en la investigación sobre trabajo docente. Algunos interrogantes epistemológicos. IX Seminario Internacional de la RED ESTRADO. Santiago. Schlager, T., Bodderas, M., Maas, P., & Luc, J. (2011). The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation. Journal of Services Marketing , 25 (7), 497-508. Schmitt, B. (1999). Experiential marketing. Journal of Marketing Management , 15 (1-3), 53-67. Schmitt, B. (2000). Experiential marketing: How to get customers to sense, feel, think, act, relate. New York: Simon and Schuster. Schmitt, B., & Zarantonello, L. (2013). Consumer experience and experiential marketing: a critical review. Review of Marketing Research , 10, 25-61.https://doi.org/10.1108/S1548-6435%282013%290000010006 Schmake , M., Williams, R., & Fredenberger, W. (2007). Relationships between frequency of use of career management practices and employee attitudes, intention to turnover and job search behavior. Journal of Organizational Culture, Communications & Conflict , 11 (1), 53-63. Sheth, J., & Parvatiyar, A. (1995). The evolution of relationship marketing. International Business Review , 4 (4), 397-418. Sears, D. (2003). Successful talent strategies : achieving superior business results through market-focused staffing. New York: American Management Association. Slack, F., Orife, J., & Anderson, F. (2010). Effects of Commitment to Corporate Vision on Employee Satisfaction with their Organization: An Empirical Study in the United States. International Journal of Management , 27 (3), 421-437. Slaughter, J., Zickar, M., Highhouse, S., & Mohr, D. (2004). Personality Trait Inferences about Organizations : Development of a Measure and Assessment of Construct Validity. Journal of Applied Psychology , 89 (1), 85-103. Sokro, E. (2012). Impact of employer branding on employee attraction and retention. European Journal of Business and Management , 4 (18), 164-173. Sparrow, P., & Otaye, L. (2015). Employer branding: From attraction to a core HR strategy. Lancaster: University Business School. Srivastava, P., & Bhatnagar, J. (2010). Employer Brand for Talent Acquisition: An Exploration towards its Measurement. Vision , 14 (1-2), 25-34.https://doi.org/10.1177/097226291001400103 Steers, R. (1977). Antecedents and outcomes of organizational commitment. Administrative Science Quarterly , 22, 46-56. Sullivan, J. (2004). Eight Element of a Successful Employment Brand. Obtenido de http://www.ere.net/tb/52CB45DADFAA4CD2BBC366659E26892A Sung, Y., & Kim, J. (2010). Effects of brand personality on brand trust and brand affect. Psychology & Marketing , 27 (7), 639-661. Tansky, J., & Cohen, D. (2001). The relationship between organizational support, employee development, and organizational commitment: An empirical study. Human Resource Development Quarterly , 12 (3), 285-300. Tarodo, A. R. (2012). Employer branding: un estudio sobre la construcción de la marca del empleador (Tesis Doctoral). Universidad Complutense, Madrid. Recuperado de https://eprints.ucm.es/17531/1/T34093.pdf Torres, M., Fermín, Y., Arroyo, C., & Piñero, M. (2000). La horizontalidad y la participación en la andragogía. Educere , 4 (10), 26-3. Troussel, L. S. (2015). La noción de experiencia. Algunas conceptualizaciones del campo educativo. José Antonio Castorina, Victoria Orce (compiladores), 253. Tynan, C., & McKechine, S. (2009). Experience marketing: a review and reassessment. Journal of Marketing Management , 25 (5-6), 501-517. Urbancová, H., & Hudáková, M. (2017). Benefits of Employer Brand and the Supporting Trends. Economics & Sociology , 10 (4), 41-50. Vargo, S., & Lusch, R. (2004). Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing , 68 (1), 1-17. Velasquez, C., Milagros, Y., & Galdos Neyra, K. (2016). Influencia del marketing sensorial en la imagen corporativa percibida por los pacientes de la liga de lucha contra el cáncer Arequipa, durante los meses de agosto, septiembre y octubre del año 2016. (Tesis de pregrado). Universidad Nacinal de San Agustín, Arequipa. Recuperado de http://repositorio.unsa.edu.pe/bitstream/handle/UNSA/3703/Ccchveym.pdf?sequence=1&isAllowed=y Vella , P., Gountas, J., & Walker, R. (2009). Employee Perspectives of Service Quality in the Supermarket Sector. Journal of Services Marketing , 23 (6), 407-421. Wagner, W., Pfeffer, J., & O'Reilly, C. (1984). Organizational demography and turnover in top-management groups. Administrative Science Quarterly , 29 (1), 74-92. doi:https://doi.org/10.2307/2393081 Weathington, B. (2008). Income level and the value of non-wage employee benefits. Employee Responsabilities and Rights Journal , 20 (4), 291-300. Wellins, R., Bernthal, P., & Phelps, M. (2005). Employee engagement: The key to realizing competitive advantage. Development Dimensions International , 5, 1-31. White, B. (2008). The employee engagement equation in India. Presented by BlessingWhite and HR Anexi. Recuperado de: www. blessingwhite.com Zeithaml, V., Berry, L., & Parasuraman, A. (1988). Communication and Control Processes in the Delivery of Service Quality. The Journal of Marketing , 52 (2), 35-48. doi:10.2307/1251263 Zapata, Marcela (30 de agosto de 2017). Employer branding, la mejor inversión de una empresa. LA REPÚBLICA. Recuperado de https://www.larepublica.co/alta
dc.rights.license.spa.fl_str_mv	Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)
dc.rights.uri.spa.fl_str_mv	https://creativecommons.org/licenses/by-nc-sa/4.0/
dc.rights.accessrights.spa.fl_str_mv	info:eu-repo/semantics/openAccess
dc.rights.coar.spa.fl_str_mv	http://purl.org/coar/access_right/c_abf2
rights_invalid_str_mv	Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0) https://creativecommons.org/licenses/by-nc-sa/4.0/ http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv	openAccess
dc.format.extent.spa.fl_str_mv	180 páginas
dc.format.mimetype.spa.fl_str_mv	application/pdf
dc.coverage.city.none.fl_str_mv	Barranquilla
dc.publisher.spa.fl_str_mv	Corporación Universidad de la Costa
dc.publisher.department.spa.fl_str_mv	Ciencias Empresariales
dc.publisher.place.spa.fl_str_mv	Barranquilla, Atlantico
dc.publisher.program.spa.fl_str_mv	Maestría en Administración
institution	Corporación Universidad de la Costa
bitstream.url.fl_str_mv	https://repositorio.cuc.edu.co/bitstreams/b098df32-a858-41a1-864f-d53c1126f0aa/download https://repositorio.cuc.edu.co/bitstreams/0f72c18b-1390-4ac9-8156-7ebac69053d1/download https://repositorio.cuc.edu.co/bitstreams/46f8298d-4c08-4c15-9284-e3f6d66e5db4/download https://repositorio.cuc.edu.co/bitstreams/bd79a30c-79fc-40b8-9a0e-316d43e3bd62/download
bitstream.checksum.fl_str_mv	d08e36a3a5c2262fbf90eddb12c8ecb2 2f9959eaf5b71fae44bbf9ec84150c7a fe2956fdb45ee909a51913c9d30e29ca 89a8689da69291d62899dc80108e20b2
bitstream.checksumAlgorithm.fl_str_mv	MD5 MD5 MD5 MD5
repository.name.fl_str_mv	Repositorio de la Universidad de la Costa CUC
repository.mail.fl_str_mv	repdigital@cuc.edu.co
_version_	1811760855089414144
spelling	Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)https://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Fuentes Alcantara, LilianaPicalua Parra, Vivían Tolosa Rada, JesúsDiaz Miranda, YicethNoguera Osorio, SilviaPayares Jimenez, KarenCamargo Acuña, Genesis2024-04-04T19:24:05Z2024-04-04T19:24:05Z2024https://hdl.handle.net/11323/10933Corporación Universidad de la CostaREDICUC - Repositorio CUChttps://repositorio.cuc.edu.coCurrently, more and more organizations are worrying about the internal work environment, specifically in the arduous task of attracting and retaining human talent, making this a key issue for organizational strategy; Taking this into account, organizations have seen in internal marketing, and especially in the concept of employer branding experience, the opportunity to have a differentiating value proposition and thus be more competitive in the labor market. In this regard and considering that in current markets the standards of competitiveness are increasingly higher and more demanding. This study is shown, whose main objective is to analyze the experience of the employer branding in workers of the Tigo company in Barranquilla, based on the theoretical approaches of Ambler, T., & Barrow, S., (1996); Gavilan, D., Avelló, M., & Fernández, S., (2013); and Dolan, Jackson & Schuler, (2007), among others. In other words, to achieve this objective, a review of the literature and studies of high academic impact focused on the variable under study have been carried out. In this sense, this research has an epistemological empirical-inductive approach, with a descriptive, field research, and a quantitative paradigm. As a sample, 107 employees were taken, including administrators, coordinators and sales advisors from the experience centers of the Tigo company in the city of Barranquilla, with the purpose of knowing the level of orientation that they have with the study variable. Throughout the investigation, the data was collected through the application of the instrument with the Likert-type survey technique self-administered by mail, which was previously validated by experts, and its reliability measured (Cronbach Coefficient 0.99). The sources were consulted in high-impact academic databases such as Scopus, Isis, Google Scholar, Emerald and Dialnet. Data were collected and processed using descriptive statistics: averages, relative and absolute frequencies, mode, mean, median, and standard deviation. The results obtained in this research reflect the positive presence of the dimensions, components and attractiveness of the employer branding experience in the employees of the Tigo company in Barranquilla. In general terms, and taking into account the results obtained, it is valid to affirm that 69,8% of employees think that the company is a great place to work, since they know it well, and therefore, the experience of working in it has been satisfactory, which affects their strong interest to continue working within the organization in the long termEn la actualidad, cada vez más las organizaciones se están preocupando por el entorno laboral interno, más específicamente en la ardua tarea de atraer y retener el talento humano, convirtiéndose este en un tema clave para la estrategia organizacional; teniendo en cuenta esto, las organizaciones han visto en el mercadeo interno, y especialmente en el concepto de experiencia de marca empleadora la oportunidad de tener una propuesta de valor diferenciadora y ser así más competitivos en el mercado laboral. Al respecto y considerando que en los mercados actuales los estándares de competitividad son cada vez más altos y exigentes. Se muestra el presente estudio, el cual tiene como objetivo principal analizar la experiencia de la marca empleadora en trabajadores de la empresa Tigo en Barranquilla, sustentado en los planteamientos teóricos de Ambler, T., & Barrow, S., (1996); Gavilan, D., Avelló, M., & Fernández, S., (2013); y Dolan, Jackson & Schuler, (2007), entre otros. Es decir, para lograr este objetivo se ha realizado una revisión de la literatura y estudios de alto impacto académico enfocados en la variable objeto de estudio. En este sentido, el enfoque epistemológico de la presente investigación es de carácter empírico-inductivo, de tipo descriptivo, de campo, con enfoque cuantitativo. Como muestra se tomaron 107 empleados entre administradores, coordinadores y asesores comerciales de los centros de experiencia de la compañía Tigo en la ciudad de Barranquilla, con el propósito de conocer el nivel de orientación que éstos tienen con respecto a la variable de estudio. A lo largo de la investigación se recolectaron los datos por medio de la aplicación del instrumento con la técnica de encuesta tipo Likert autoadministrada por correo, el cual fue previamente validado por expertos, y medido su confiablidad (Coeficiente Cronbach 0.99). Las fuentes fueron consultadas en bases de datos académicas de alto impacto como Scopus, Isis, Google Académico, Emerald y Dialnet. Los datos fueron recolectados y procesados mediante estadística descriptiva: promedios, frecuencia relativa, absoluta, moda, media, mediana y desviación estándar. Los resultados obtenidos en esta investigación reflejan la presencia positiva de las dimensiones, componentes y atractivos de la experiencia de marca empleadora en los empleados de la empresa Tigo en Barranquilla. En términos generales, teniendo en cuentas los resultados obtenidos es válido afirmar que un 69,8% de los encuestados manifiestan que la empresa es un gran lugar para trabajar, ya que la conocen bien, y por ende la experiencia al laborar en ella ha sido satisfactoria, lo cual repercute en su marcado interés para seguir laborando dentro de la organización a largo plazo.Lista de tablas y figuras 10 – Introduccion 11 -- Capítulo I 12 -- Planteamiento del problema 12 –Objetivos 21 -- Objetivo general 21 -- Capítulo II 26 -- Marco Teórico 26 -- Antecedentes de investigación 27 -- Marco conceptual 41 -- La experiencia de Marca Empleadora 53 -- Valor Económico 65 -- Valor por Desarrollo 66 -- Valor de Aplicación 68 -- Valor por Interés 69 -- Valor Social 70 -- Componentes de la Marca Empleadora 72 -- Valor de la Marca Empleadora 75 -- Lealtad a la Marca y Compromiso de los Empleados 80 -- Atracción y Retención de Talento 85 -- Dimensiones de la Experiencia de Marca Empleadora 89 -- Experiencia Física y Sensorial 90 --Experiencia Emocional 92 -- Experiencia Intelectual 94 –Operacionalización 96 --Capítulo III 98 -- Metodología 98 -- Enfoque Epistemológico 99 -- Diseño de la Investigación 101 -- Tipo de Investigación 103 -- Técnicas e Instrumentos de Recolección de la Información 105 -- Población y muestra 106 -- Validez y Confiabilidad de los Instrumentos 108 -- Técnicas de Procesamiento y Análisis de la Información 110 -- Capítulo IV 111 -- Análisis y discusión de resultados 111 –Referencias 148 --Magíster en AdministraciónMaestría180 páginasapplication/pdfspaCorporación Universidad de la CostaCiencias EmpresarialesBarranquilla, AtlanticoMaestría en AdministraciónExperiencia de marca empleadora en trabajadores de la empresa Tigo en BarranquillaTrabajo de grado - MaestríaTextinfo:eu-repo/semantics/masterThesishttp://purl.org/redcol/resource_type/TMinfo:eu-repo/semantics/acceptedVersionBarranquillaAaker, D. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name.New York: The Fress Press.Aaker, D. (1995). Strategic market management. New York: Jon Wiley & Sons.Aaker, J. (1997). Dimensions of Brand Personality. Journal of Marketing Research , 34(3), 347-356.Adams, J. (1963). Towards an understanding of inequity. The Journal of Abnormal and Social Psychology , 67 (5), 422-436.Arias, F. (2012). El Proyecto de Investigación. Introducción a la metodología científica.Caracas: Editorial Episteme, C.A.Ahmed, P., Rafiq, M., & Saad, N. (2003). Internal marketing and the mediating role of organisational competencies. European Journal of Marketing , 37 (9), 1221-1241.Aaker, D. (1996). Construir marcas poderosas. Barcelona: Gestión 2000 S.A.Aiman-Smith, L., Bauer, T., & Cable, D. (2001). Are You Attracted? Do You Intend to Pursue? A Recruiting Policy-Capturing Study. Journal of Business and Psychology , 16, 219-237. https://doi.org/10.1023/A:1011157116322Allen, N., & Meyer, J. (1990). The measurement and antecedents of affective, continuance and normative commitment to the organization. Journal of Occupational Psychology , 63 (1), 1-18.Alnıaçık, E., Alnıaçık, U., Erat, S., & Akçin, K. (2014). Attracting talented employees to the company: Do we need different employed branding strategies in different cultures? Procedia-Social and Behavioral Sciences , 150, 336-344.Ambler, T., & Barrow, S. (1996). The employer brand. Journal of brand management , 4(3), 185-206.Adams, B. (9 de septembrer de 2016). 6 simple steps to revitalizing your candidate experience. ERE Media. Recuperado de https:// www.ere.net/5-simple-steps-to revitalizing-your- candidate-experience/Armstrong, M., & Taylor, S. (2014). Armstrong's handbook of human resource management practice. Kogan Page Publishers.App, S., Merk, J., & Büttgen, M. (2012). Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees. Management Revue , 23 (3262-278).Arteaga, J. (22 de junio de 2017). Ranking de las mejores empresas en atracción y retención del talento. Dinero .Ash, R. A., & Bendapudi, V. (1996). Revisiting the measurement of pay satisfaction: testing an improved measure. In Carraher, SM (Chair), Pay Satisfaction and the PSQ. Symposium presented at the 11th Annual Conference of the Society for Industrial and Organizational Psychology, San Diego, CA.Avery, D., McKay, P., & Wilson, D. (2007). Engaging the aging workforce: The relationship between perceived age similarity, satisfaction with coworkers, and employee engagement. Journal of Applied Psychology , 92 (6), 1542-1556.Backhaous, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International , 9 (5), 501-517Bharath, S., & Nagesh, P. (2018). A Study on Employer Branding Dimensions in Selected IT Firms. International Journal of Engineering & Technology , 7 (4-10), 137-143.doi:http://dx.doi.org/10.14419/ijet.v7i4.10.20824Bakker, A. (2008). The work-related flow inventory: Construction and initial validation of the WOLF. Journal of Vocational Behavior , 72 (3), 400-414.Barrios, M. (2012). Marketing de la Experiencia: principales conceptos y características. Palermo Business Review , 7 (1), 67-83.Barrow, S., & Mosley, R. (2005). The employer brand. England: Jhon Wiley & Sons Ltd.Bassat, L. (1999). El libro rojo de las marcas: Como construir marcas de exito.Barcelona: DEBOLSILLO.Baumruk, R. (2006). An interview by Bob Gorman Jr. Strategic HR Review , 15 (47), 467-475.Becker, H. (1960). Notes on the Concept of Commitment. American Journal of Sociology , 66 (1), 32-40.Bedbury, S., & Fenicheell, S. (2002). New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century. New York: Penguin Books.Berry, L., Hensel, J., & Burke, M. (1976). Improving retailer capability for effective consumerism response. Journal of Retailing , 52 (3), 3-14.Berry, L. (2000). Cultivating Service Brand Equity. Journal of the Academy of marketing Science , 28 (1), 128-137.Berthon, P., Ewing, M., & Lian Hah, L. (2005). Captivating company: dimensions of attractiveness in employer branding. International Journal of Advertising , 24 (2), 151-172. doi: 10.1080/02650487.2005.11072912Beutell, N., & Witting-Berman, U. (1999). Predictors of work–family conflict and satisfaction with family, job, career, and life. Psychological Reports , 85 (1), 893-903.Biedenbach, G., & Marell, A. (2010). The impact of customer experience on brand equity in a business-to-business services setting. Journal of Brand Management , 17 (6), 446-458.Biswas, M., & Suar, D. (2016). Antecedents and Consequences of Employer Branding. Journal of Business Ethics , 136 (1), 57-72.. https://doi.org/10.1007/s10551-014-2502-3Blasco-López, M., Rodríguez-Tarodo, A., & Fernández-Lores, S. (2014). Employer branding: estudio multinacional sobre la construcción de la marca del empleador. Universia Business Review (44), 34-53.Bloemer, J., & Kasper, H. (1995). The complex relationship between consumer satisfaction and brand loyalty. Journal of Economic Psychology , 16 (2), 311-329.Bohnenberger, M. C. (2017). Marketing interno: la actuación conjunta entre recursos humanos y marketing en busca del compromiso organizacional. (Tesis doctoral). Universitat de les Illes Balears. Palma de Mallorca, España. Recuperado de http://hdl.handle.net/11201/2699Bohrnstedt, G. (1976). Evaluación de la confiabilidad y validez en la medición de actitudes. México D.F.: Ed. Trillas.Bonichelli, D. (2021). Marca Empleadora: La gestión de Recursos Humanos en tiempos de inestabilidad debido a la pandemia de COVID-19 (Bachelor's thesis).Braidot, N. (2011). Neuromarketing en acción.¿ Por qué los clientes te engañan con otros si dicen que gustan de ti. Ediciones Gaviota.Brakus, J., Schmitt, B., & Zarantonello, L. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty. Journal of Marketing , 73 (3), 52-68.Breaugh, J., & Starke, M. (2000). Research on employee recruitment: So many studies, so many remaining questions. Journal of Management , 26 (3), 405-434.Bretz, J., Ash, R., & Dreher, G. (1989). Do People Make the Place?: An Examination of the AttractionSelection-Attrition Hypothesis. Hypothesis Personnel Psychology , 42 (3), 561-581.Brodie, R., Whittome, J., & Brush, G. (2009). Investigating the Service Brand: A Customer Value Perspective. Journal of Business Research , 62 (3), 345-355.Brown, S., & Leigh, T. (1996). A New Look at Psychological Climate and Its Relationship to Job Involvement, Effort, and Performance. Journal of Applied Psychology , 81 (4), 358-368.Bunge, M. (2000). La investigación científica: su estrategia y su filosofía. México D.F.: Siglo XXI Editores S.A.Buckingham, M., & Coffman, C. (1999). Break all the rules. London: Simon & Shuster.Cable, D., & Turban, D. (2001). Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment. Research in Personnal and Human Resources Management , 20, 115-163.Cable, D., & Turban, D. (2003). The value of organizational reputation in the recruitment context: A brand‐equity perspective. . Journal of Applied Social Psychology , 33(11), 2244-2266.Cali, E. G., Barros-Arrieta, D., & Valle-Ospino, A. (2018). Endomarketing desde el paradigma de la sostenibilidad organizacional: Una revisión de la literatura. Desarrollo Gerencial, 10(2), 65-82.Cali, E. G., Ospino, A. V., & Garrido, J. C. (2020). Employer branding. Reflexiones en tiempos de pandemia. SUMMA. Revista disciplinaria en ciencias económicas y sociales, 2, 179-194.Carpio . (2003). El talento humano en las organizaciones. Revista Tecnia, San José de Costa Rica , 3 (11), 24-28.Castañeda, M. (2010). Procesamiento de datos y análisis estadísticos utilizando SPSS: Un libro práctico para investigadores y administradores educativos. Porto Alegre: Edipucrs.Ccanto, F. F., Vera, F. R., Vera, R. P. R., & Vera, A. M. R. (2019). Gestión de Innovación tecnológica y globalización como factores impulsadores de la calidad de servicio y competitividad. Revista Venezolana de Gerencia, 24(88), 1239-1248.Chambers, E., Foulon, M., Handfield-Jones, H., Hankin , S., & Michaels, E. (1998). The war for talent. McKinsey Quarterly , 3, 44-57.Chapman, D., Uggerslev, K., Carroll, S., Piasentin, K., & Jones, D. (2005). Applicant attraction to organizations and job choice: a meta-analytic review of the correlates of recruiting outcomes. . Journal of Applied Psychology , 90 (5), 928-944.Celani , A., & Singh, P. (2011). Signaling theory and applicant attraction outcomes. Personnel Review , 40 (2), 222-238.Chaudhuri, A., & Holbrook, M. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing , 65 (2), 81-93.Chiavenato, I. (2009). Gestión del talento humano. México: MCGRAW HILL/INTERAMERICANA.Clavijo, P. E. C., Soriano, L. A. O., Santos, M. M. G., & Delgado, J. B. G. (2022). La aldea global: un lugar de inclusión o de privilegio. RECIAMUC, 6(2), 29-38.Cleary, D. (1981). Great American brands: the success formulas that made them famous.New York: Fairchild Books Publications.Coffman, C. (2000). Is Your Company Bleeding Talent? How to become a true “employer of choice. The Gallup Management Journal , 4 (2), 27-36.Coffman, C., Gonzalez-Molina, G., & Gopal, A. (2002). Follow this path: How the world's greatest organizations drive growth by unleashing human potential.Business Plus.Collins, C., & Stevens, C. (2002). The Relationship Between Early Recruitment-Related Activities and the Application Decisions of New Labor-Market Entrants: A Brand Equity Approach to Recruitment. Journal of Applied Psychology , 87 (6), 1121-1133.Collins, C. (2007). The interactive effects of recruitment practices and product awareness on job seekers' employer knowledge and application behaviors. . Journal of Applied Psychology , 92 (1), 180-190Collins, C., & Kanar, A. (2014). Employer brand equity and recruitment research. En K. Yu, & D. Cable, Oxford library of psychology (págs. 284-297). Oxford: Oxfrod University Press.Costa, J. (2004). La imagen de marca. Un fenómeno social. Barcelona: Paidós. Col.Costa, J. (2016). Construcción y gestión estratégica de la marca: Modelo MasterBrand. Revista Luciérnaga-Comunicación , 4 (8), 20-25.Cowley, D. (1996). Understanding brands: by 10 people who do. Kogan Page Limited.Crauise, O., & Brien, R. (1995). Employee involvement in performance improvement: a consideration of tacit knowledge, commitment and trust. Employee Relations , 17(3), 110-120.Crewson, P. (1991). Public-service motivation: Building empirical evidence of incidence and effect. Journal of Public Administration Research and Theory , 7 (4), 499-518.Cronbach, L. (1951). Coefficient alpha and the internal structure of tests. Psychometrika , 16 (3), 297-334.Culleré , T. (2007). Marcando tendencias. MK. Marketing y Ventas para Directivos , 22(228), 8-12.Dabirian, A., Kietzman, J., & Diba, H. (2017). A great place to work!? Understanding crowdsourced employer branding. Business Horizons , 60 (2), 197-205.Dabirian, A., Paschen, J., & Kietzmann, J. (2019). Employer branding: Understanding employer attractiveness of IT companies. IT professional, 21(1), 82-89.Davis, S. (2002). La Marca: máximo valor de su empresa. México: Pearson Eduación.Davis, M., & Baldwin, J. (2006). Mucho más que un nombre: una introducción a la gestión de marcas. Barcelona: Parramón.De Chernatony, L. (2002). Would a brand smell any sweeter by a corporate name? Corporate Reputation Review , 5 (1), 114-132.Deal, J., Altam, D., & Rogelberg, S. (2010). Millennials at work: What we know and what we need to do (if anything). Journal of Business and Psychology , 25 (2), 192-199.Dell, D., Ainspan, N., Bodenberg, T., Troy, K., & Hickey, J. (Abril, 2001). Engaging employees through your brand. In Conference Board Report, Number R. 1288-01-RR. Canada: Conference Board.Dewani, P., Sinha, P., Aaker, D., Douglas, M., Michael, R., Allen, C., y otros. (1986). The commitment-trust theory of relationship marketing. Research Journal of Business Management , 6 (1), 365-381.Dick, A., & Basu, K. (1994). Customer loyalty: toward an integrated conceptual framework. Journal of the Academy of Marketing Science , 22 (2), 99-113.Dolan, S., Jackson, S., & Schuler, R. (2007). La gestión de los Recursos Humanos: Preparando profesionales para el siglo XXI. Madrid: Mac Graw Gill.Dvoskin, R. (2004). Fundamentos de marketing: teoría y experiencia. Buenos Aries: Ediciones Granica S.A.Dyson, P., & Farr, A. (1996). Understanding, measuring, and using brand equity. Journal of Advertising Research , 36 (6), 9-21.Dubé, L., Bel, J., & Sears, D. (2003). From customer value to engineering pleasurable experiences in real life and online. Cornell Hotel and Restaurant Administration Quarterly , 44 (5), 124-130.Duncan, T., & Moriarty, S. (1998). A Communication-Based Marketing Model for Managing Relationships. Journal of Marketing , 62 (2), 1-13.doi:10.2307/1252157Edwards, M. (2010). An integrative review of employer branding and OB theory. Personnel Review , 39 (1), 5-23.Edwards, M., & Edwards, T. (2013). Employee Responses to Changing Aspects of the Employer Brand Following a Multinational Acquisition: A Longitudinal Study. Human Resource Management , 52 (1), 27-54.Employer Branding Lab. (2019 de septimebre de 2019). Employer Branding: Guñia Definitiva pra atraer y fidelizar el talento. Recuperado el 21 de 03 de 2020, de https://employerbrandinglab.com/employer branding/#Que_beneficios_ofrece_una_atractiva_Marca_del_EmpleadorErnt, & Young. (2000). Global Online Retailing. New York: Ernst & Young LLP.Ewing, M., Pritt, L., De Bussy, N., & Berthon, P. (2002). Employment branding in the knowledge economy. International Journal of Advertising , 21 (1), 3-22.Fayrene , C., & Lee, G. (2011). Customer-based brand equity: A literature review. Researchers World , 2 (1), 33-42.Ferdous, A. (2008). Integrated Internal Marketing Communication (IIMC). . The Marketing Review , 8 (3), 223-235.Fernandez, C. (2007). Employee Engagement. Journal of Public Health Management and Practice , 13 (5), 524-526. doi: 10.1097/01.PHH.0000285207.63835.50Filser, M. (2003). Le marketing sensoriel: la quête de l'intégration théorique et managériale. Revue Francaise du Marketing , 194 (4), 5-11.Frook, J.E. (2001) “Burnish your Brand from inside”, B to B. Vol 86, pp.1-2.Gavilan, D., Avelló, M., & Fernández, S. (2013). Employer Branding: La experiencia de la marca empleadora y su efecto sobre el compromiso emocional. Revista Internacional de Investigación en Comunicación Adresearch Esic , 7, 58-75.George, W., & Gronroos, C. (1989). Developing customer-conscious employees at every level: internal marketing. En M. Friedman, & C. Congram, Handbook of Services Marketing (págs. 29-37). New York: AMACOM.George, W. (1990). Internal Marketing and Organizational Behavior: A Partnership in Developing Customer-conscious Employees at Every Level. Journal of Business Research , 20 (1), 63-70.Gitell, J., Seidner, R., & Wimbush, J. (2010). A Relational Model of How High Performance Work Systems Work. Organization Science , 21 (2), 490-506.Gomes, D., & Neves, J. (2011). Organizational attractiveness and prospective applicants' intentions to apply. Personnel Review , 40 (6), 648-699.Gómez, C. (2011). El salario emocional. Bogotá. Borrador de administración # 47 Consultado en Noviembre del 2017. Recuperado de: http://repository.cesa.edu.co/bitstream/10726/291/1/BI47.pdf.GOIntegro (2020). Resultados del 5to Estudio Latinoamericanos de Employer Branding 2020. Recuperado de https://www.youtube.com/watch?v=S4WRywEMWHUGreco, M., Pérez, A., & Toscano, A. (2008). Crisis, sentido y experiencia: conceptos para pensar las prácticas escolares. En R. Baquero, A. Pérez, & A. Toscazo, Construyendo posibilidad. Apropiación y sentido de la experiencia escolar.Rosario: Homo Sapiens.Greenhaus, J., Callanan, G., & Godshalk, V. (2000). Career management. Fort Worth: Harcout.Grinnell, R., Unrau, Y., & Williams, M. (2009). Research methods for BSW students.Kalamazoo, MI: Pair Bond Publications.Herrera, J. (2009). Imagen Corporativa: Influencia en la gestión empresarial. Madrid: ESIC EDITORIAL.Hernández , R., Fernández, C., & Baptista, L. (2010). Metodología de la investigación.México D.F.: McGRAW-HILL / INTERAMERICANA EDITORES, S.A.Highhouse, S., Thronbury, E., & Little, I. (2007). Social-identity functions of attraction to organizations. Organizational Behavior and Human Decision Processes , 103 (1), 134-146.Holbrook, M., & Hirschman, E. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research , 9 (2), 132-140.Howard, J., & Sheth, J. (1969). The theory of buyer behavior . New york: Jhon Wiley & Sons.Hurtado, J. (2010). El proyecto de Investigación. Comprensión Holística de la Metodología y la Investigación. Caracas: Quirón Ediciones & Sypal.INSEAD (2021). The Global Talent Competitiveness Index 2021, Fontainebleau, France. Recuperado de The Global Talent Competitiveness Index 2021 (insead.edu)Jacobs, R. (2003). Turn employees into brand ambassadors. ABA Bank Marketing , 35(5), 6-22.Jacoby, J., & Chestnut, R. (1973). Brand Loyalty vs. Repeat Purchasing Behavior. Journal of Marketing Research , 10 (1), 1-9. doi:10.2307/3149402Jacoby, J., & Chestnut, R. (1978). Brand Loyalty. Measurement and Management. New York: Jhon Wiley & Sons.Jain, N., & Bhatt, P. (2015). Employment preferences of job applicants: unfolding employer branding determinants. Journal of Management Development , 34 (6), 534-652.Jay, M. (2009). El retorno al cuerpo mediante la experiencia estética. En M. Jay, antos de experiência. Variaciones modernas sobre un tema universal. (págs. 163-205). Buenos Aires: Paidós.Jenner, S., and Taylor, S. (2007), ‘Employer branding-fad or the future of HR?’ in CIPD London, http://www.cipd.co.uk/NR/rdonlyres/56C8377F-256B-4556-8650-8408B0E07576/0/empbrandlatfad.pdf.Jenner, S., & Taylor , S. (2007). ‘Employer branding-fad or the future of HR?Jiang, T., & Iles, P. (2011). Employer-brand equity, organizational attractiveness and talent management in the Zhejiang private sector, China. Journal of Technology Management in China , 6 (1), 97-110Judge, T., & Klinger, R. (2008). Job Satisfaction: Subjective Well-Being at Work. En M. Eid, & R. Larsen, The Science of Subjective Well-Being (págs. 393-413). New York: Guilford Publications.Jurgensen, C. (1978). Job preferences (What makes a job good or bad?). Journal of Applied Psychology , 63 (3), 267-276.Kha, B. (2008). Consumers And Their Brands: Deciphering Dimensions Of Loyalty. International Journal of Business Insights & Transformation , 2 (1), 84-92.Kapferer, J. N. (2008). The new strategic brand management: Creating and sustaining brand equity long term. Kogan Page Publishers.Kapferer, J. (2011). France: pourquoi penser marque? . Revue Française de Gestion , 37(21), 13-24.Kapferer, J. (2012). The new strategic brand management: Advanced insights and strategic thinking. London: Kogan page publishers.Kapferer , J., & Thoenig, J. (1997). La marca: motor de la competitividad de las empresas y del crecimiento de la economía. Madrid: Mc Graw-Hill.Keller, K. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing , 57 (1), 1-22. doi:10.2307/1252054Keller, K. (1998). Branding Perspectives on Social Marketing. En J. Alba, & J. Wesley, NA- Advances in Consumer Research (págs. 299-302). Hutchinson, Provo: Association for Consumer Research .Keller, K. (2008). Administración estratégica de marca branding . Naucalpan de Juarez: Pearson Eduacuñon.Kerlinger, F. (1979). Behavioral research: A conceptual approach. New York: Holt Rinehart and Winston.Kimpakorn, N., & Tocquer, G. (2009). Employees' commitment to brands in the service sector: Luxury hotel chains in Thailand. . Journal of Brand Management , 16 (8), 532-544.King, S. (1973). Developing new brands. London: Pitman.King, C., & Grace, D. (2008). Internal Branding: Exploring the Employee's Perspective. Journal of Brand Management , 15 (5), 358-372.King, C., & Grace, D. (2009). Employee based brand equity: A third perspective. Services Marketing Quarterly , 30 (2), 122-147.Knox, S., & Freeman, C. (2006). Measuring and Managing Employer Brand Image in the Service Industry. Journal of Marketing Management , 22 (7-8), 695-716.Kotler, P. (1973). Atmospherics as a marketing tool. Journal of Retailing , 49 (4), 48-64.Kotler, P. (1997). ) Marketing Management: Analysis, Planning, Implementation, and Control. Upper Saddle River: Edition, Prentice Hall.Kotler, P., & Keller, K. (2006). Dirección de Maketing. México: Pearson Eduación.Kotler, P., & Keller, K. (2001). Dirección de marketing. México: Pearson Educación.Kuron , L., Lyons, S., Schweitzer, L., & Ng, E. (2015). Millennials’ work values: differences across the school to work transition. Personnel Review , 44 (6), 991-1009.Larrosa, J. (2006). Sobre la experiencia. ». Aloma: revista de psicologia, ciències de l’educació i de l’esport Blanquerna (19), 87-112.Lee, S. (1971). An empirical analysis of organizational identification. Academy of Management Journal , 14 (2), 213-226.Leekha, N. (2014). Employer branding: strategy for improving employer attractiveness. International Journal of Organizational Analysis , 22 (1), 48-60.Lievens, F., & Highhouse, S. (2003). The relation of instrumental and symbolic attributes to a company's attractiveness as an employer. Personnel Psychology , 56 (1), 75-102.Lievens, F. (2007). Employer branding in the Belgian Army: The importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and military employees. Human Resource Management , 46 (1), 51-69.Lievens, F., & Slaughter, J. (2016). Employer image and employer branding: What we know and what we need to know. Annual Review of Organizational Psychology and Organizational Behavior , 3, 407-440.Lings, I. (1999). Balancing internal and external market orientations. Journal of Marketing Management , 15 (4), 239-263.Lings, I. (2004). Internal market orientation: Construct and consequences. Journal of Business Research , 57 (4), 405-413.Lings, I., & Greenley, G. (2009). The impact of internal and external market orientations on firm performance. Journal of Strategic Marketing , 17 (1), 41-53.López-Rodríguez, C. E., & Neme-Chaves, S. R. (2021). El employer branding en las organizaciones que internacionalizan servicios de operación logística en Bogotá Colombia. Contaduría y administración, 66(2).Lores, S. F. (2012). Compromiso afectivo con la marca del empleador: diseño de una escala para su medición (Tesis Doctoral) Universidad Complutense de Madrid. Recuperado de https://eprints.ucm.es/17832/Low, G., & Lamb, C. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management , 9 (6), 350-370.Mac Leod, L. (2021). Proyecto de aplicación y diseño de una Marca Empleadora para una empresa mayorista. AJ & JA REDOLFI SRL (Bachelor's thesis).Maio Mackay, M. (2001). Evaluation of brand equity measures: further empirical results. Journal of Product & Brand Management , 10 (1), 38-51.Mandhanya, Y., & Shah, M. (2010). Employer branding-A tool for talent management. Global Management Review , 4 (2), 43-48.Manzano, R., Serra, T., & Bouzas, D. (2011). Márketing sensorial: comuniar a través de los sentidos. Havard Deusto Markeing y Ventas (103), 28-33.Marriaga Morales, G. M., Sayas Chacón, L., Ortiz Torres, Y., & Fontalvo Charris, J. (2021). Efectos del Employer Branding en los empleados de las instituciones del sector salud en Colombia.Mathieu, J., Zajax, & Zajac, D. (1990). A review and meta-analysis of the antecedents, correlates, and consequences of organizational commitment. Psychological Bulletin , 108 (2), 171-194. https://doi.org/10.1037/0033-2909.108.2.171Messick, S. (1995). Validity of psychological assessment: Validation of inferences from persons' responses and performances as scientific inquiry into score meaning. American Psychologist , 50 (9), 741-749. https://doi.org/10.1037/0003-066X.50.9.741Mejía Toro, P. (2015). Marca Empleador/Employer Branding en el sector de Bienes y Servicios Petroleros Colombiano. ( Tesis Maestría) Colegio de Estudios Superiores de Administración –CESA. Bogotá, Colombia. Recuperado de https://repository.cesa.edu.co/handle/10726/846Meyer, J., & Allen, N. (1991). A three-component conceptualization of organizational commitment. Human Resource Management Review , 1 (1), 61-89.Meyer, J., & Allen, N. (1997). Advanced topics in organization behavior series. Commitment in the workplace: Theory, research, and application. Housand oaks: SAGE Publications, Inc.Méndez, C. (2011). Metodología: diseño y desarrollo del proceso de investigación con énfasis en ciencias empresariales. México: Limusa.Michaels, E., Handfield-Jones, H., & Axelrod, B. (2011). The War For Talent. Brighton: Havard Business School Press.Minchington, B. (2010). Employer brand leadership: A global perspective. Torrensville: Collective Learning Australia.Miles, S., & Mangold, G. (2004). A conceptualization of the employee branding process. Journal of Relationship Marketing , 3 (2-3), 65-87.Moncada Betancur, A. (2009). El marketing interno como generador de valor de las organizaciones: caso Universidad Nacional de Colombia-Sede Manizales (Tesis Doctoral) Universidad Nacional de Colombia-Sede Manizales. Manizales, Colombia. Recuperado de http://bdigital.unal.edu.co/1964/1/alejandromoncadabetancur.2009.pdfMonitor Empresarial de Reputación Corporativa (2022). Ranking Merco Colombia. Recuperado de https://www.merco.info/co/ranking-merco-talentoMoorman, C., Deshpandé, R., & Zaltman, G. (1993). Factors Affecting Trust in Market Research Relationships. Journal of Marketing , 57 (1), 81-101.https://doi.org/10.1177/002224299305700106Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations. Journal of Marketing Research , 29 (3), 314-328.https://doi.org/10.1177/002224379202900303Mora, J. (1999). Diccionario de Filosofía. Tomo 1: A-D. Alianza. Buenos Aires: Editorial Sudamericana.Morgan, R., & Hunt, S. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing , 58 (3), 20-38. doi:10.2307/1252308Moroko, L., & Uncles, M. (2008). Characteristics of successful employer brands. Journal of Brand Management , 16 (3), 160-75. https://doi.org/10.1057/bm.2008.4Mosley, R. (2007). Customer experience, organisational culture and the employer brand. Journal of Brand Management , 15 (2), 123-134.Mouton, H., & Bussin, M. (2019). Effectiveness of employer branding on staff retention and compensation expectations. South African Journal of Economic and Management Sciences, 22(1), 1-8.Mowday, R., Porter, L., & Steers, R. (1982). Employee-organization linkage. The psychology of commitment absenteism, and turn over. London: Academic Press Inc.McMurray, A., Pirola-Merlo, A., Sarros, J., & Islam, M. (2010). Leadership, climate, psychological capital, commitment, and wellbeing in a non-profit organization. Leadership & Organization Development Journal , 31 (5), 436-457.https://doi.org/10.1108/01437731011056452Nair. R. (2006)). Climate studies and associated best practices to improve climate issues in the workplace. WEPAN Conference, WEPAN-Woman in Engineering Programs and Advocates Network. Pennsylvania.O’Callaghan, E. (July, 2009). Internal Branding and Brand Commitment: A quantitative investigation into Corporate Brand Building in a Retail Store Network, Paper presented at EIRASS conference, Niagara Falls, USA.Oliver, R. (1999). Whence Consumer Loyalty? . Journal of Marketing , 63, 33-44.doi:10.2307/1252099Osborne, R. (1996). Strategic values: The corporate performance engine. Business. Business Horizons , 39 (5), 41-48.Osorio Rada, C. J., & Vergara Vargas, L. J. (2020). Experiencias de Employer Branding en una empresa del sector industrial en Barranquilla.Penna (2007). Meaning at Work Research Report. [Online] Recuperado de: http://ciodevelopment.com/wp-content/uploads/2011/10/2006-10-08-08-36-31_Penna-Meaning-at-Work-Report.pdfPermarupan, P., Saufi, R., Kasin, R., & Balakrishnan, B. (2013). The impact of organizational climate on employee's work passion and organizational commitment. Procedia-Social and Behavioral Sciences , 107, 88-95.Perrin T. (2003). Working Today: Understanding What Drives Employee Engagement The 2003 Towers Perrin Talent Report U.S Recuperado de http://www.towersperrin.com/tp/getwebcachedoc? Webc = HRS /USA/2003/200309/Talent_2003.pdfOllé, R., & Riu, D. (2009). El nuevo brand management. cómo plantar marcas para hacer crecer negocios. Barcelona: Gestión 2000.Picard, D., Dacremont, C., Valentin, D., & Giboreau, A. (2003). Perceptual dimensions of tactile textures. Acta Psychology , 114 (2), 165-184.Pine, B., & Gilmore, J. (August de 1998). The experience economy: work is theatre & every business a stage. Harvard Business Press .Pine, B., & Gilmore, J. (1998). Welcome to the experience economy. Harvard Business Review , 76, págs. 97-105.Pingle, S., & Sharma, A. (2013). External Employer Attractiveness: A Study of Management Students in India. Journal of Contemporary Management Research , 7 (1), págs. 25-41.Poulsson, S., & Kale, S. (2004). The experience economy and commercial experiences. The Marketing Review , 4 (3), págs. 267-277. PORTAFOLIO (19 de junio de 2019). Las empresas del país con más capacidad para atraer y retener talento. PORTAFOLIO. Recuperado de https://www.portafolio.co/negocios/empresas/las-empresas-del-pais-con-mas capacidad-para-atraer-y-retener-talento-530785Punjaisri, K., & Wilson, A. (2007). The role of internal branding in the delivery of employee brand promise. Journal of Brand Management , 15 (1), págs. 57-70.Rafferty, A., Maben, J., West, E., & Robinson, D. (2005). What Makes a Good Employer?Geneva: International Council of Nurses.Randstad. (2019). La importancia de la marca empleadora. Recuperado el 20 de 03 de 2020, de https://www.randstad.com.ar/descargas/handbook_marcaempleadora randstad-employerbrand.pdfReal Academia Española RAE. (2018). Definición. Edición Tricentenario. Obtenido de http://dle.rae.es/?id=HIeIZInReichheld, F., Markey, J., & Hopton, C. (2000). The Loyalty Effect-the Relationship between loyalty and profits. European Business Journal , 12 (3), 134-139.Robinson, D., Perryman, S., & Hayday, S. (2004). The drivers of employee engagement. Report-Institute for Employment Studies. https://www.employment studies.co.uk/system/files/resources/files/408.pdfRuiz-Alba, J. (2013). El compromiso organizacional: un valor personal y empresarial en el marketing interno. Revista de Estudios Empresariales. Segunda Época , 1, 67-86.Rust, R., Zeithaml, V., & Lemon, K. (2004). Customer-centered brand management. Harvard Business Review , 82 (9), 110-118.Saari, L., & Judge, T. (2004). Employee attitudes and job satisfaction. Human Resource Management , 43, 395-407. doi:10.1002/hrm.20032Sabino, C. (2014). El proceso de investigación. Guatemala: Editorial Episteme.Saks, A. (2006). Antecedents and consequences of employee engagement. Journal of Managerial Psychology , 21 (7), 600-619.Sánchez, J. (2012). Los métodos de investigación. España: Ediciones Díaz de Santos.Sanchez, L., & Renzi, M. (2012). La Noción de experiencia en la investigación sobre trabajo docente. Algunos interrogantes epistemológicos. IX Seminario Internacional de la RED ESTRADO. Santiago.Schlager, T., Bodderas, M., Maas, P., & Luc, J. (2011). The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation. Journal of Services Marketing , 25 (7), 497-508.Schmitt, B. (1999). Experiential marketing. Journal of Marketing Management , 15 (1-3), 53-67.Schmitt, B. (2000). Experiential marketing: How to get customers to sense, feel, think, act, relate. New York: Simon and Schuster.Schmitt, B., & Zarantonello, L. (2013). Consumer experience and experiential marketing: a critical review. Review of Marketing Research , 10, 25-61.https://doi.org/10.1108/S1548-6435%282013%290000010006Schmake , M., Williams, R., & Fredenberger, W. (2007). Relationships between frequency of use of career management practices and employee attitudes, intention to turnover and job search behavior. Journal of Organizational Culture, Communications & Conflict , 11 (1), 53-63.Sheth, J., & Parvatiyar, A. (1995). The evolution of relationship marketing. International Business Review , 4 (4), 397-418.Sears, D. (2003). Successful talent strategies : achieving superior business results through market-focused staffing. New York: American Management Association.Slack, F., Orife, J., & Anderson, F. (2010). Effects of Commitment to Corporate Vision on Employee Satisfaction with their Organization: An Empirical Study in the United States. International Journal of Management , 27 (3), 421-437.Slaughter, J., Zickar, M., Highhouse, S., & Mohr, D. (2004). Personality Trait Inferences about Organizations : Development of a Measure and Assessment of Construct Validity. Journal of Applied Psychology , 89 (1), 85-103.Sokro, E. (2012). Impact of employer branding on employee attraction and retention. European Journal of Business and Management , 4 (18), 164-173.Sparrow, P., & Otaye, L. (2015). Employer branding: From attraction to a core HR strategy. Lancaster: University Business School.Srivastava, P., & Bhatnagar, J. (2010). Employer Brand for Talent Acquisition: An Exploration towards its Measurement. Vision , 14 (1-2), 25-34.https://doi.org/10.1177/097226291001400103Steers, R. (1977). Antecedents and outcomes of organizational commitment. Administrative Science Quarterly , 22, 46-56.Sullivan, J. (2004). Eight Element of a Successful Employment Brand. Obtenido de http://www.ere.net/tb/52CB45DADFAA4CD2BBC366659E26892ASung, Y., & Kim, J. (2010). Effects of brand personality on brand trust and brand affect. Psychology & Marketing , 27 (7), 639-661.Tansky, J., & Cohen, D. (2001). The relationship between organizational support, employee development, and organizational commitment: An empirical study. Human Resource Development Quarterly , 12 (3), 285-300.Tarodo, A. R. (2012). Employer branding: un estudio sobre la construcción de la marca del empleador (Tesis Doctoral). Universidad Complutense, Madrid. Recuperado de https://eprints.ucm.es/17531/1/T34093.pdfTorres, M., Fermín, Y., Arroyo, C., & Piñero, M. (2000). La horizontalidad y la participación en la andragogía. Educere , 4 (10), 26-3.Troussel, L. S. (2015). La noción de experiencia. Algunas conceptualizaciones del campo educativo. José Antonio Castorina, Victoria Orce (compiladores), 253.Tynan, C., & McKechine, S. (2009). Experience marketing: a review and reassessment. Journal of Marketing Management , 25 (5-6), 501-517.Urbancová, H., & Hudáková, M. (2017). Benefits of Employer Brand and the Supporting Trends. Economics & Sociology , 10 (4), 41-50.Vargo, S., & Lusch, R. (2004). Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing , 68 (1), 1-17.Velasquez, C., Milagros, Y., & Galdos Neyra, K. (2016). Influencia del marketing sensorial en la imagen corporativa percibida por los pacientes de la liga de lucha contra el cáncer Arequipa, durante los meses de agosto, septiembre y octubre del año 2016. (Tesis de pregrado). Universidad Nacinal de San Agustín, Arequipa. Recuperado de http://repositorio.unsa.edu.pe/bitstream/handle/UNSA/3703/Ccchveym.pdf?sequence=1&isAllowed=yVella , P., Gountas, J., & Walker, R. (2009). Employee Perspectives of Service Quality in the Supermarket Sector. Journal of Services Marketing , 23 (6), 407-421.Wagner, W., Pfeffer, J., & O'Reilly, C. (1984). Organizational demography and turnover in top-management groups. Administrative Science Quarterly , 29 (1), 74-92. doi:https://doi.org/10.2307/2393081Weathington, B. (2008). Income level and the value of non-wage employee benefits. Employee Responsabilities and Rights Journal , 20 (4), 291-300.Wellins, R., Bernthal, P., & Phelps, M. (2005). Employee engagement: The key to realizing competitive advantage. Development Dimensions International , 5, 1-31.White, B. (2008). The employee engagement equation in India. Presented by BlessingWhite and HR Anexi. Recuperado de: www. blessingwhite.comZeithaml, V., Berry, L., & Parasuraman, A. (1988). Communication and Control Processes in the Delivery of Service Quality. The Journal of Marketing , 52 (2), 35-48. doi:10.2307/1251263Zapata, Marcela (30 de agosto de 2017). Employer branding, la mejor inversión de una empresa. LA REPÚBLICA. Recuperado de https://www.larepublica.co/altaEmployer brandEmployer brand experienceDimensionsStrategiesEndomarketingMarca empleadoraExperiencia de la marca empleadoraDimensionesEstrategiasMercadeo internoPublicationORIGINALTG_Jesus Toloza_Yiceth Diaz (1).pdfTG_Jesus Toloza_Yiceth Diaz (1).pdfTesisapplication/pdf1163310https://repositorio.cuc.edu.co/bitstreams/b098df32-a858-41a1-864f-d53c1126f0aa/downloadd08e36a3a5c2262fbf90eddb12c8ecb2MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-814828https://repositorio.cuc.edu.co/bitstreams/0f72c18b-1390-4ac9-8156-7ebac69053d1/download2f9959eaf5b71fae44bbf9ec84150c7aMD52TEXTTG_Jesus Toloza_Yiceth Diaz (1).pdf.txtTG_Jesus Toloza_Yiceth Diaz (1).pdf.txtExtracted texttext/plain299820https://repositorio.cuc.edu.co/bitstreams/46f8298d-4c08-4c15-9284-e3f6d66e5db4/downloadfe2956fdb45ee909a51913c9d30e29caMD53THUMBNAILTG_Jesus Toloza_Yiceth Diaz (1).pdf.jpgTG_Jesus Toloza_Yiceth Diaz (1).pdf.jpgGenerated Thumbnailimage/jpeg6739https://repositorio.cuc.edu.co/bitstreams/bd79a30c-79fc-40b8-9a0e-316d43e3bd62/download89a8689da69291d62899dc80108e20b2MD5411323/10933oai:repositorio.cuc.edu.co:11323/109332024-09-17 14:11:49.583https://creativecommons.org/licenses/by-nc-sa/4.0/open.accesshttps://repositorio.cuc.edu.coRepositorio de la Universidad de la Costa CUCrepdigital@cuc.edu.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

Experiencia de marca empleadora en trabajadores de la empresa Tigo en Barranquilla

Publicaciones similares