Employer brand: experience dimensions, components, and appeals in a telecommunications company.
This article examines the concept of employer branding through its dimensions of experience, components, and appeals. The research is based on a case study of a mobile telecommunications company (Tigo) with a focus on the experience centers in Barranquilla, Colombia. The study, with a descriptive sc...
- Autores:
-
Fuentes Alcántara, Liliana
Díaz Miranda, Yiceth
Tolosa Rada, Jesus
Picalua Parra, Vivian
Granados Encinales, Ana
Barros Arrieta, David
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2024
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/13602
- Acceso en línea:
- https://hdl.handle.net/11323/13602
https://repositorio.cuc.edu.co/
- Palabra clave:
- Employer
Employer attractiveness
Employer brand
Employer brand experience
Strategies
- Rights
- openAccess
- License
- Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)