Sales segmentation for a mobile phone service through logistic regression algorithm

The research aims to describe the CRISP-DM method to identify optimal customer groups that are likely to migrate from a prepaid to postpaid plan in order to formulate an improvement plan in call management by sorting the database. The logistic regression model was applied to analyze the characterist...

Full description

Autores:

Viloria, Amelec
Wang, Guojun
Gaitan, Mercedes

Tipo de recurso:

Article of journal

Fecha de publicación:

2020

Institución:

Corporación Universidad de la Costa

Repositorio:

REDICUC - Repositorio CUC

Idioma:

eng

OAI Identifier:

oai:repositorio.cuc.edu.co:11323/7758

Acceso en línea:

https://hdl.handle.net/11323/7758
https://doi.org/10.1007/978-981-32-9889-7_3
https://repositorio.cuc.edu.co/

Palabra clave:

Call center
CRISP-DM
Logistic regression model.

Rights

openAccess

License

Attribution-NonCommercial-NoDerivatives 4.0 International