Internal marketing in small and medium size companies in the health service sector of Barranquilla (Colombia)
The internal marketing in small and medium-sized companies of the health sector in Barranquilla is analyzed,using a deductive methodological approach, a quantitative paradigm and a non-experimental field design. A survey is used as technique for collecting information, using a scale Likert type ques...
- Autores:
-
Payares, Karen M.
Parra, Margel Alejandra
NAVARRO, EVARISTO
Naranjo, Oscar
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2020
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/7773
- Acceso en línea:
- https://hdl.handle.net/11323/7773
http://dx.doi.org/10.4067/S0718-07642020000100123
https://repositorio.cuc.edu.co/
- Palabra clave:
- Internal marketing
marketing
health sector
employment stability
SMEs
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International
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| dc.title.spa.fl_str_mv |
Internal marketing in small and medium size companies in the health service sector of Barranquilla (Colombia) |
| title |
Internal marketing in small and medium size companies in the health service sector of Barranquilla (Colombia) |
| spellingShingle |
Internal marketing in small and medium size companies in the health service sector of Barranquilla (Colombia) Internal marketing marketing health sector employment stability SMEs |
| title_short |
Internal marketing in small and medium size companies in the health service sector of Barranquilla (Colombia) |
| title_full |
Internal marketing in small and medium size companies in the health service sector of Barranquilla (Colombia) |
| title_fullStr |
Internal marketing in small and medium size companies in the health service sector of Barranquilla (Colombia) |
| title_full_unstemmed |
Internal marketing in small and medium size companies in the health service sector of Barranquilla (Colombia) |
| title_sort |
Internal marketing in small and medium size companies in the health service sector of Barranquilla (Colombia) |
| dc.creator.fl_str_mv |
Payares, Karen M. Parra, Margel Alejandra NAVARRO, EVARISTO Naranjo, Oscar |
| dc.contributor.author.spa.fl_str_mv |
Payares, Karen M. Parra, Margel Alejandra NAVARRO, EVARISTO Naranjo, Oscar |
| dc.subject.spa.fl_str_mv |
Internal marketing marketing health sector employment stability SMEs |
| topic |
Internal marketing marketing health sector employment stability SMEs |
| description |
The internal marketing in small and medium-sized companies of the health sector in Barranquilla is analyzed,using a deductive methodological approach, a quantitative paradigm and a non-experimental field design. A survey is used as technique for collecting information, using a scale Likert type questionnaire, which applied to 16 people belonging to the customer service of the company being studied. The collected data were processed through factor analysis, identifying that the company understood as the product represents the the highest factorial load with 89%. It is concluded that in the application of internal marketing in the health sector strategies, employment stability, system of rewards, and communication tools, have a positive influence to achieve a motivated, satisfied and loyal workforce. For this reason, maintaining strong organizational links today is a challenge for company leaders. |
| publishDate |
2020 |
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2020 |
| dc.date.accessioned.none.fl_str_mv |
2021-01-27T15:03:35Z |
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2021-01-27T15:03:35Z |
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Artículo de revista |
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http://purl.org/coar/resource_type/c_2df8fbb1 |
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http://purl.org/coar/resource_type/c_6501 |
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Text |
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https://hdl.handle.net/11323/7773 |
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http://dx.doi.org/10.4067/S0718-07642020000100123 |
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Corporación Universidad de la Costa |
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REDICUC - Repositorio CUC |
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https://repositorio.cuc.edu.co/ |
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Corporación Universidad de la Costa REDICUC - Repositorio CUC |
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eng |
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eng |
| dc.relation.references.spa.fl_str_mv |
Organizational Culture, Internal Marketing, and Perceived Organizational Support in Portuguese Higher Education Institutions Endomarketing y calidad de servicio interno en las pequeñas y medianas empresas del sector salud A influência do marketing interno nas atitudes e comportamentos dos colaboradores: aplicação a uma organização de cuidados sociais e de saúde Impacto do Marketing Interno sobre a Orientação para o Mercado em Empresas Brasileiras Internal Marketing, Employee Job Satisfaction, and Perceived Organizational Performance in Microfinance Institutions: empirical study from Kivu (DRC) The source of competitive advantage: Internal marketing Dirección Estratégica en las Superintendencias del Estado de Chile Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels The employee as customer' Internal marketing: A pathway for healthcare facilities to improve the patient experience Errata do artigo “Práticas de marketing interno nas organizações de saúde e a sua influência na motivação dos colaboradores” Advances in the internal marketing concept: Definition, synthesis and extension Building corporate branding through internal marketing: The case of the UK retail bank industry The Customer as Employee Relationship approach to marketing in service contexts: The marketing and organizational behavior interface El Proyecto de Investigación. Introducción a la Metodología Cientifica La competitividad en Colombia y el departamento del Atlántico Dirección de Marketing, 12 Ed Perspectivas económicas de América Latina |
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Attribution-NonCommercial-NoDerivatives 4.0 International |
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http://creativecommons.org/licenses/by-nc-nd/4.0/ |
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Corporación Universidad de la Costa |
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https://www.researchgate.net/publication/341355825_Mercadeo_interno_en_las_pequenas_y_medianas_empresas_del_sector_salud_de_Barranquilla_Colombia |
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Payares, Karen M.Parra, Margel AlejandraNAVARRO, EVARISTONaranjo, Oscar2021-01-27T15:03:35Z2021-01-27T15:03:35Z2020https://hdl.handle.net/11323/7773http://dx.doi.org/10.4067/S0718-07642020000100123Corporación Universidad de la CostaREDICUC - Repositorio CUChttps://repositorio.cuc.edu.co/The internal marketing in small and medium-sized companies of the health sector in Barranquilla is analyzed,using a deductive methodological approach, a quantitative paradigm and a non-experimental field design. A survey is used as technique for collecting information, using a scale Likert type questionnaire, which applied to 16 people belonging to the customer service of the company being studied. The collected data were processed through factor analysis, identifying that the company understood as the product represents the the highest factorial load with 89%. It is concluded that in the application of internal marketing in the health sector strategies, employment stability, system of rewards, and communication tools, have a positive influence to achieve a motivated, satisfied and loyal workforce. For this reason, maintaining strong organizational links today is a challenge for company leaders.Payares, Karen M.Parra, Margel Alejandra-will be generated-orcid-0000-0003-3530-8112-600NAVARRO, EVARISTO-will be generated-orcid-0000-0003-4549-502X-600Naranjo, Oscarapplication/pdfengCorporación Universidad de la CostaAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2Informacion Tecnologicahttps://www.researchgate.net/publication/341355825_Mercadeo_interno_en_las_pequenas_y_medianas_empresas_del_sector_salud_de_Barranquilla_ColombiaInternal marketingmarketinghealth sectoremployment stabilitySMEsInternal marketing in small and medium size companies in the health service sector of Barranquilla (Colombia)Artículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Textinfo:eu-repo/semantics/articlehttp://purl.org/redcol/resource_type/ARTinfo:eu-repo/semantics/acceptedVersionOrganizational Culture, Internal Marketing, and Perceived Organizational Support in Portuguese Higher Education InstitutionsEndomarketing y calidad de servicio interno en las pequeñas y medianas empresas del sector saludA influência do marketing interno nas atitudes e comportamentos dos colaboradores: aplicação a uma organização de cuidados sociais e de saúdeImpacto do Marketing Interno sobre a Orientação para o Mercado em Empresas BrasileirasInternal Marketing, Employee Job Satisfaction, and Perceived Organizational Performance in Microfinance Institutions: empirical study from Kivu (DRC)The source of competitive advantage: Internal marketingDirección Estratégica en las Superintendencias del Estado de ChileEmpirical analysis of the constituent factors of internal marketing orientation at Spanish hotelsThe employee as customer'Internal marketing: A pathway for healthcare facilities to improve the patient experienceErrata do artigo “Práticas de marketing interno nas organizações de saúde e a sua influência na motivação dos colaboradores”Advances in the internal marketing concept: Definition, synthesis and extensionBuilding corporate branding through internal marketing: The case of the UK retail bank industryThe Customer as EmployeeRelationship approach to marketing in service contexts: The marketing and organizational behavior interfaceEl Proyecto de Investigación. Introducción a la Metodología CientificaLa competitividad en Colombia y el departamento del AtlánticoDirección de Marketing, 12 EdPerspectivas económicas de América LatinaPublicationORIGINALInternal marketing in small and medium size companies in the health service sector of Barranquilla (Colombia).pdfInternal marketing in small and medium size companies in the health service sector of Barranquilla (Colombia).pdfapplication/pdf96665https://repositorio.cuc.edu.co/bitstreams/ee9999ce-0ebb-400e-b8df-9a60a6ff4561/download1619dd6caaae1813dbbce6d07417bb1fMD51CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-8805https://repositorio.cuc.edu.co/bitstreams/c10e9f5d-3d58-4270-a56a-05f2f7c6cf49/download4460e5956bc1d1639be9ae6146a50347MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-83196https://repositorio.cuc.edu.co/bitstreams/54da532b-eb06-41cb-93ad-0a72f02e6ea2/downloade30e9215131d99561d40d6b0abbe9badMD53THUMBNAILInternal marketing in small and medium size companies in 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