Internal marketing in small and medium size companies in the health service sector of Barranquilla (Colombia)
The internal marketing in small and medium-sized companies of the health sector in Barranquilla is analyzed,using a deductive methodological approach, a quantitative paradigm and a non-experimental field design. A survey is used as technique for collecting information, using a scale Likert type ques...
- Autores:
-
Payares, Karen M.
Parra, Margel Alejandra
NAVARRO, EVARISTO
Naranjo, Oscar
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2020
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/7773
- Acceso en línea:
- https://hdl.handle.net/11323/7773
http://dx.doi.org/10.4067/S0718-07642020000100123
https://repositorio.cuc.edu.co/
- Palabra clave:
- Internal marketing
marketing
health sector
employment stability
SMEs
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International