Internal marketing in small and medium size companies in the health service sector of Barranquilla (Colombia)

The internal marketing in small and medium-sized companies of the health sector in Barranquilla is analyzed,using a deductive methodological approach, a quantitative paradigm and a non-experimental field design. A survey is used as technique for collecting information, using a scale Likert type ques...

Full description

Autores:
Payares, Karen M.
Parra, Margel Alejandra
NAVARRO, EVARISTO
Naranjo, Oscar
Tipo de recurso:
Article of journal
Fecha de publicación:
2020
Institución:
Corporación Universidad de la Costa
Repositorio:
REDICUC - Repositorio CUC
Idioma:
eng
OAI Identifier:
oai:repositorio.cuc.edu.co:11323/7773
Acceso en línea:
https://hdl.handle.net/11323/7773
http://dx.doi.org/10.4067/S0718-07642020000100123
https://repositorio.cuc.edu.co/
Palabra clave:
Internal marketing
marketing
health sector
employment stability
SMEs
Rights
openAccess
License
Attribution-NonCommercial-NoDerivatives 4.0 International