Internationalization of higher education institutions through marketing orientation
This article aims to analyze higher education internationalization from the market orientation scope. To get this, a positivist, explanatory, and a field non-experimental design study was carried out. A Likert-type survey with six (6) response options was applied to the chief of internationalization...
- Autores:
-
Moreno-Charris, Ana
Escobar Castillo, Adalberto
Rondon Rodríguez, Carlos
Palacio de la Cruz, Stefany
Ortíz Tovar, Olson
ACOSTA ORTEGA, FELIPE
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2022
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/10950
- Acceso en línea:
- https://hdl.handle.net/11323/10950
https://repositorio.cuc.edu.co/
- Palabra clave:
- Market orientation
Intelligence generation
Intelligence dissemination
Responsiveness
Market intelligence
Internationalization
Higher Education Institutions
- Rights
- openAccess
- License
- Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
| Summary: | This article aims to analyze higher education internationalization from the market orientation scope. To get this, a positivist, explanatory, and a field non-experimental design study was carried out. A Likert-type survey with six (6) response options was applied to the chief of internationalization offices of 26 HEIs in the Colombian Caribbean region. The results show a positive and significant incidence of Intelligence Generation, Intelligence Dissemination, Response Capacity, and Market Intelligence. It can be concluded that market orientation is an instrument that strengthens the internationalization of HEIs through the development of collaboration and cooperation networks. |
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