Internationalization of higher education institutions through marketing orientation

This article aims to analyze higher education internationalization from the market orientation scope. To get this, a positivist, explanatory, and a field non-experimental design study was carried out. A Likert-type survey with six (6) response options was applied to the chief of internationalization...

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Autores:
Moreno-Charris, Ana
Escobar Castillo, Adalberto
Rondon Rodríguez, Carlos
Palacio de la Cruz, Stefany
Ortíz Tovar, Olson
ACOSTA ORTEGA, FELIPE
Tipo de recurso:
Article of investigation
Fecha de publicación:
2022
Institución:
Corporación Universidad de la Costa
Repositorio:
REDICUC - Repositorio CUC
Idioma:
eng
OAI Identifier:
oai:repositorio.cuc.edu.co:11323/10950
Acceso en línea:
https://hdl.handle.net/11323/10950
https://repositorio.cuc.edu.co/
Palabra clave:
Market orientation
Intelligence generation
Intelligence dissemination
Responsiveness
Market intelligence
Internationalization
Higher Education Institutions
Rights
openAccess
License
Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)