Internationalization of higher education institutions through marketing orientation
This article aims to analyze higher education internationalization from the market orientation scope. To get this, a positivist, explanatory, and a field non-experimental design study was carried out. A Likert-type survey with six (6) response options was applied to the chief of internationalization...
- Autores:
-
Moreno-Charris, Ana
Escobar Castillo, Adalberto
Rondon Rodríguez, Carlos
Palacio de la Cruz, Stefany
Ortíz Tovar, Olson
ACOSTA ORTEGA, FELIPE
- Tipo de recurso:
- Article of investigation
- Fecha de publicación:
- 2022
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/10950
- Acceso en línea:
- https://hdl.handle.net/11323/10950
https://repositorio.cuc.edu.co/
- Palabra clave:
- Market orientation
Intelligence generation
Intelligence dissemination
Responsiveness
Market intelligence
Internationalization
Higher Education Institutions
- Rights
- openAccess
- License
- Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)