Confianza en decisiones sobre productos de conveniencia y de comparación
El propósito del presente estudio es analizar como interactúan los constructos: confianza en la marca, lealtad en la marca y valor percibido, en la decisión de compra de productos de conveniencia y productos de comparación. Los constructos en este estudio fueron evaluados utilizando escalas de medid...
- Autores:
-
Concha Velásquez, José Roberto
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2017
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/11504
- Palabra clave:
- confianza
lealtad
valor
productos de conveniencia
productos de comparación
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by-nc-sa/4.0/
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Confianza en decisiones sobre productos de conveniencia y de comparación |
| dc.title.translated.eng.fl_str_mv |
Trust on Decisions Regarding Convenience and Shopping Products |
| title |
Confianza en decisiones sobre productos de conveniencia y de comparación |
| spellingShingle |
Confianza en decisiones sobre productos de conveniencia y de comparación confianza lealtad valor productos de conveniencia productos de comparación |
| title_short |
Confianza en decisiones sobre productos de conveniencia y de comparación |
| title_full |
Confianza en decisiones sobre productos de conveniencia y de comparación |
| title_fullStr |
Confianza en decisiones sobre productos de conveniencia y de comparación |
| title_full_unstemmed |
Confianza en decisiones sobre productos de conveniencia y de comparación |
| title_sort |
Confianza en decisiones sobre productos de conveniencia y de comparación |
| dc.creator.fl_str_mv |
Concha Velásquez, José Roberto |
| dc.contributor.author.spa.fl_str_mv |
Concha Velásquez, José Roberto |
| dc.subject.spa.fl_str_mv |
confianza lealtad valor productos de conveniencia productos de comparación |
| topic |
confianza lealtad valor productos de conveniencia productos de comparación |
| description |
El propósito del presente estudio es analizar como interactúan los constructos: confianza en la marca, lealtad en la marca y valor percibido, en la decisión de compra de productos de conveniencia y productos de comparación. Los constructos en este estudio fueron evaluados utilizando escalas de medidas desarrolladas en anteriores investigaciones. Se demuestra que dichos elementos actúan de igual manera cuando se trata de productos de conveniencia y de comparación. Los resultados muestran una fuerte relación entre las variables, explicando como la confianza de marca y el valor influyen positivamente sobre la lealtad en la compra de los consumidores al momento de tomar su decisión en el caso de productos de conveniencia y de comparación. |
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2017-01-21 |
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Artículo de revista |
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0120-3932 |
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https://doi.org/10.17981/econcuc.37.1.2016.04 |
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spa |
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Económicas CUC |
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Abraheem, A. (2012). The Effect of Brand Trust and Perceived Value in Building Brand Loyalty. International Research. Journal of Finance and Economics, 85. 111-126. Ballester-Delgado, E. y Aleman-Munuera, J. (2001). Brand Trust in the context of consumer loyalty. European Journal of Marketing, 35(11/12).1238-1258. Bansal, H., Irving, P., y Taylor, S. (2004). A Three-Component Model of Customer Commitment to Service Providers. Journal of the Academy of Marketing Science, 32(3). 234–250. Bigne, E. y Blesa, A. (2003). Market orientation, trust and satisfaction in dyadic relationships: A manufacturer retailer analysis. International Journal of Retail & Distribution Management, 31(11). 574–590. Bloemer, J. y Kasper, H. (1995). The Complex Relationship between Consumer Satisfaction and Brand Loyalty. Journal of Economic Psychology, 16(2). 311-329. Cadogan, J. y Foster, B. (2000). Relationship Selling and Customer Loyalty: An Empirical Investigation. Marketing Intelligence and Planning, 18(4).185-199. Chaudhuri, A. y Holbrook, M. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2). 81-93. Cronin, J., Brady, M., y Hult, G. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2). 193-218. Cunningham, R. (1956). Brand Loyalty, what, where, how much? Harvard Business Review, 34(1).116-128. Fullerton, G. (2005). The Impact of Brand Commitment on Loyalty to Retail Service Brands. Canadian Journal of Administratiand Sciences, 22(2). 97-110. Gounaris, S., Dimitriadis, S. y Stathakopoulos, V. (2005). An examination of the effects of service quality and satisfaction on customers’ behavioral intentions in e-shopping. Journal of services marketing, 24 (2). 142-156. Hair, J., Anderson, R., Tatham, R. y Black, W. (1998). Multivariate Data Analysis (5th Edition). Upper Saddle River: Prentice-Hall International. Hess, J. y Story, J. (2005). Trust-based commitment: Multidimensional consumer-brand relationships. Journal of Consumer Marketing, 22(6). 313-322. Kim, J., y Lee, H. (2008). Consumer product search and purchase behavior using various retail channels: The role of perceived usefulness. International Journal of Consumer Studies, 32(6). 619-627. Kline, R. (1998). Principles and Practice of Structural Equation Modeling. New York: The Guilford Press. Lam, S., Shankar, V., Erramilli, M., y Murthy, B. (2004). Customer value, satisfaction, loyalty, and switching costs: An illustration from a business to business service context. Journal of the Academy of Marketing Science, 32(3). 293-311. Mathwick, C., N. Malhotra, y E. Rigdon (2001). Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment. Journal of Retailing, 77(1). 39-56. McDougall, G. y Levesque, T. (2000). Customer satisfaction with services: putting perceived value into the equation. Journal of Services Marketing, 14(5). 392-410. Morgan, R. y Hunt, S. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(7). 20-38. Nunnally, J. y Bernstein, I. (1994). Psychometric Theory (3 ed.). New York: McGraw-Hill. Oliver, R. (1999). Whence consumer loyalty? Journal of Marketing, 63(1). 33-44. Olsen, S. (2002). Comparative Evaluation and the relationship between quality, satisfaction, and repurchase loyalty. Journal of the Academy of Marketing Science, 30(3). 240-249. Petrick, J. (2002). Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service. Journal of Leisure Research, 34(2). 119-134. Ranaweera, C. y Prabhu, J. (2003). The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting. International. Journal of Service Industry Management, 14(4). 374-395. Rosenberg. L. y Czepiel, J. (1983). A Marketing Approach to Customer Retention. Journal of Consumer Marketing, 1(2). 45-51. Sirdeshmukh, D., Singh, J. y Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66(1). 15-37. Solomon, M., Bamossy, G., Askegaard, S. y Hogg, M. (2006). Consumer Behaviour: A European Perspective 3rd ed. Londres: Pearson Education. Zeithaml, V. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence, Journal of Marketing, 52(3). 2-22. |
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Concha Velásquez, José Roberto2017-01-21 00:00:002024-04-09T20:01:27Z2017-01-21 00:00:002024-04-09T20:01:27Z2017-01-210120-3932https://hdl.handle.net/11323/11504https://doi.org/10.17981/econcuc.37.1.2016.0410.17981/econcuc.37.1.2016.042382-3860El propósito del presente estudio es analizar como interactúan los constructos: confianza en la marca, lealtad en la marca y valor percibido, en la decisión de compra de productos de conveniencia y productos de comparación. Los constructos en este estudio fueron evaluados utilizando escalas de medidas desarrolladas en anteriores investigaciones. Se demuestra que dichos elementos actúan de igual manera cuando se trata de productos de conveniencia y de comparación. Los resultados muestran una fuerte relación entre las variables, explicando como la confianza de marca y el valor influyen positivamente sobre la lealtad en la compra de los consumidores al momento de tomar su decisión en el caso de productos de conveniencia y de comparación.application/pdfspaUniversidad de la Costahttps://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccesshttp://purl.org/coar/access_right/c_abf2https://revistascientificas.cuc.edu.co/economicascuc/article/view/1137confianzalealtadvalorproductos de convenienciaproductos de comparaciónConfianza en decisiones sobre productos de conveniencia y de comparaciónTrust on Decisions Regarding Convenience and Shopping ProductsArtículo de revistahttp://purl.org/coar/resource_type/c_6501http://purl.org/coar/resource_type/c_2df8fbb1Textinfo:eu-repo/semantics/articleJournal articlehttp://purl.org/redcol/resource_type/ARTinfo:eu-repo/semantics/publishedVersionhttp://purl.org/coar/version/c_970fb48d4fbd8a85Económicas CUCAbraheem, A. (2012). The Effect of Brand Trust and Perceived Value in Building Brand Loyalty. International Research. Journal of Finance and Economics, 85. 111-126.Ballester-Delgado, E. y Aleman-Munuera, J. (2001). Brand Trust in the context of consumer loyalty. European Journal of Marketing, 35(11/12).1238-1258.Bansal, H., Irving, P., y Taylor, S. (2004). A Three-Component Model of Customer Commitment to Service Providers. Journal of the Academy of Marketing Science, 32(3). 234–250.Bigne, E. y Blesa, A. (2003). Market orientation, trust and satisfaction in dyadic relationships: A manufacturer retailer analysis. International Journal of Retail & Distribution Management, 31(11). 574–590.Bloemer, J. y Kasper, H. (1995). The Complex Relationship between Consumer Satisfaction and Brand Loyalty. Journal of Economic Psychology, 16(2). 311-329.Cadogan, J. y Foster, B. (2000). Relationship Selling and Customer Loyalty: An Empirical Investigation. Marketing Intelligence and Planning, 18(4).185-199.Chaudhuri, A. y Holbrook, M. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2). 81-93.Cronin, J., Brady, M., y Hult, G. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2). 193-218.Cunningham, R. (1956). Brand Loyalty, what, where, how much? Harvard Business Review, 34(1).116-128.Fullerton, G. (2005). The Impact of Brand Commitment on Loyalty to Retail Service Brands. Canadian Journal of Administratiand Sciences, 22(2). 97-110.Gounaris, S., Dimitriadis, S. y Stathakopoulos, V. (2005). An examination of the effects of service quality and satisfaction on customers’ behavioral intentions in e-shopping. Journal of services marketing, 24 (2). 142-156.Hair, J., Anderson, R., Tatham, R. y Black, W. (1998). Multivariate Data Analysis (5th Edition). Upper Saddle River: Prentice-Hall International.Hess, J. y Story, J. (2005). Trust-based commitment: Multidimensional consumer-brand relationships. Journal of Consumer Marketing, 22(6). 313-322.Kim, J., y Lee, H. (2008). Consumer product search and purchase behavior using various retail channels: The role of perceived usefulness. International Journal of Consumer Studies, 32(6). 619-627.Kline, R. (1998). Principles and Practice of Structural Equation Modeling. New York: The Guilford Press.Lam, S., Shankar, V., Erramilli, M., y Murthy, B. (2004). Customer value, satisfaction, loyalty, and switching costs: An illustration from a business to business service context. Journal of the Academy of Marketing Science, 32(3). 293-311.Mathwick, C., N. Malhotra, y E. Rigdon (2001). Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment. Journal of Retailing, 77(1). 39-56.McDougall, G. y Levesque, T. (2000). Customer satisfaction with services: putting perceived value into the equation. Journal of Services Marketing, 14(5). 392-410.Morgan, R. y Hunt, S. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(7). 20-38.Nunnally, J. y Bernstein, I. (1994). Psychometric Theory (3 ed.). New York: McGraw-Hill.Oliver, R. (1999). Whence consumer loyalty? Journal of Marketing, 63(1). 33-44.Olsen, S. (2002). Comparative Evaluation and the relationship between quality, satisfaction, and repurchase loyalty. Journal of the Academy of Marketing Science, 30(3). 240-249.Petrick, J. (2002). Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service. Journal of Leisure Research, 34(2). 119-134.Ranaweera, C. y Prabhu, J. (2003). The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting. International. Journal of Service Industry Management, 14(4). 374-395.Rosenberg. L. y Czepiel, J. (1983). A Marketing Approach to Customer Retention. Journal of Consumer Marketing, 1(2). 45-51.Sirdeshmukh, D., Singh, J. y Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66(1). 15-37.Solomon, M., Bamossy, G., Askegaard, S. y Hogg, M. (2006). Consumer Behaviour: A European Perspective 3rd ed. Londres: Pearson Education.Zeithaml, V. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence, Journal of Marketing, 52(3). 2-22.9681137https://revistascientificas.cuc.edu.co/economicascuc/article/download/1137/pdf_117Núm. 1 , Año 2016 : Enero - JunioPublicationOREORE.xmltext/xml2518https://repositorio.cuc.edu.co/bitstreams/c7e41dc0-9b12-489f-86a9-d19deae8106a/download97e199c79d316fe04b52892974d406d2MD5111323/11504oai:repositorio.cuc.edu.co:11323/115042024-09-17 12:46:17.324https://creativecommons.org/licenses/by-nc-sa/4.0/metadata.onlyhttps://repositorio.cuc.edu.coRepositorio de la Universidad de la Costa CUCrepdigital@cuc.edu.co |