Factors that determine advertising evasion in social networks

The present work is framed within the study of advertising evasion online and particularly in social networks. Social networks are a growing phenomenon, where users spend most of their time online and where companies are moving part of their advertising investment, as they are considered an ideal pl...

Full description

Autores:
Silva, Jesús
Pinillos-Patiño, Yisel
Sukier, Harold
Vargas, Jesús
Corrales, Patricio
Pineda Lezama, Omar Bonerge
Quintero, Benjamín
Tipo de recurso:
Article of journal
Fecha de publicación:
2021
Institución:
Corporación Universidad de la Costa
Repositorio:
REDICUC - Repositorio CUC
Idioma:
eng
OAI Identifier:
oai:repositorio.cuc.edu.co:11323/7703
Acceso en línea:
https://hdl.handle.net/11323/7703
https://doi.org/10.1007/978-981-15-7234-0_81
https://repositorio.cuc.edu.co/
Palabra clave:
Perceived control
Intrusion
Reactance
Advertising evasion
Social networks
Rights
openAccess
License
Attribution-NonCommercial-NoDerivatives 4.0 International