Factors that determine advertising evasion in social networks
The present work is framed within the study of advertising evasion online and particularly in social networks. Social networks are a growing phenomenon, where users spend most of their time online and where companies are moving part of their advertising investment, as they are considered an ideal pl...
- Autores:
-
Silva, Jesús
Pinillos-Patiño, Yisel
Sukier, Harold
Vargas, Jesús
Corrales, Patricio
Pineda Lezama, Omar Bonerge
Quintero, Benjamín
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2021
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/7703
- Acceso en línea:
- https://hdl.handle.net/11323/7703
https://doi.org/10.1007/978-981-15-7234-0_81
https://repositorio.cuc.edu.co/
- Palabra clave:
- Perceived control
Intrusion
Reactance
Advertising evasion
Social networks
- Rights
- openAccess
- License
- Attribution-NonCommercial-NoDerivatives 4.0 International