The influence of country of origin cues on product evaluation: evidence from swiss and german consumers

This study aimed to investigate the influence of visual symbols on the perception and evaluation of two fictitious products as well as the effect of demographic characteristics (nationality) on consumers’ evaluations. A sample of 373 participants was split into two groups and two experimental condit...

Full description

Autores:

Herrera Mendoza, Ketty Milena
Visbal, Olga
Orozco Acosta, Erick
Herzberg, Markus

Tipo de recurso:

Article of journal

Fecha de publicación:

2017

Institución:

Corporación Universidad de la Costa

Repositorio:

REDICUC - Repositorio CUC

Idioma:

eng

OAI Identifier:

oai:repositorio.cuc.edu.co:11323/1785

Acceso en línea:

http://hdl.handle.net/11323/1785
https://repositorio.cuc.edu.co/

Palabra clave:

Country of origin
Product evaluation
Product perception
Swiss symbols
Visual symbols

Rights

openAccess

License

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