CTR prediction for optimizing the negotiation of internet advertising campaigns

Web advertising campaigns have the particularity that allow to measure the performance of campaigns based on different metrics, among which are the cost per thousand impressions (CPM-Cost Per mille), cost per click (CPC) and the click-to-print ratio (CTR-Click Through Ratio). For this reason, each a...

Full description

Autores:

Silva, Jesús
Vargas, Jesús
Rizzo-Vergara, Dawin
Araya Ugarte, Guillermo Agustín
Rosado, César Enrique
Pineda, Omar
Quintero, Benjamín

Tipo de recurso:

Article of journal

Fecha de publicación:

2020

Institución:

Corporación Universidad de la Costa

Repositorio:

REDICUC - Repositorio CUC

Idioma:

eng

OAI Identifier:

oai:repositorio.cuc.edu.co:11323/7739

Acceso en línea:

https://hdl.handle.net/11323/7739
https://doi.org/10.1007/978-981-15-4875-8_13
https://repositorio.cuc.edu.co/

Palabra clave:

Smart cities
Wireless sensor networks
Internet of things
Wireless nodes
Communication architecture

Rights

openAccess

License

Attribution-NonCommercial-NoDerivatives 4.0 International