El impacto del marketing emocional en la decisión de compra y lealtad en procesos de matrícula escolar

Emotional marketing offers a new range of strategies that differ from traditional marketing. The traditional media we are familiar with has proven to be an outdated tool when it comes to communicating the attributes of something intangible, such as a service. For this reason, a study was conducted w...

Full description

Autores:
Maury Ahumada, Melissa María
Tipo de recurso:
Fecha de publicación:
2024
Institución:
Corporación Universidad de la Costa
Repositorio:
REDICUC - Repositorio CUC
Idioma:
spa
OAI Identifier:
oai:repositorio.cuc.edu.co:11323/13848
Acceso en línea:
https://hdl.handle.net/11323/13848
https://repositorio.cuc.edu.co/
Palabra clave:
Emotional
Marketing
Purchase
Loyalty
Trust
Prestige
Emocional
Compra
Lealtad
Confianza
Prestigio
Rights
openAccess
License
Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)