Descripción de los factores motivacionales en el comportamiento de consumo de teléfonos móviles, de los estudiantes de pregrado de la Universidad de la Costa CUC Barranquilla- con edades comprendidas entre 18 y 25 años.
The consumption behavior of mobile phones is increasing due to the changes that globalization is generating progressively influencing many areas of life and human development , growth registered globally in terms of mobile phone penetration and impact is even greater in young adults , causing it to...
- Autores:
-
Acuña Rodríguez, Mónica Patricia
Gil Vega, Laura Jhudith
- Tipo de recurso:
- Trabajo de grado de pregrado
- Fecha de publicación:
- 2014
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- spa
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/4646
- Acceso en línea:
- https://hdl.handle.net/11323/4646
https://repositorio.cuc.edu.co/
- Palabra clave:
- Comportamiento de consumo
Factores motivacionales
Teléfonos móviles
Adultos jóvenes
Consumer behavior
Motivational factors
Cell phones
Young adults
- Rights
- openAccess
- License
- Attribution-NonCommercial-ShareAlike 4.0 International
| Summary: | The consumption behavior of mobile phones is increasing due to the changes that globalization is generating progressively influencing many areas of life and human development , growth registered globally in terms of mobile phone penetration and impact is even greater in young adults , causing it to acquire , use , dispose of and / or change the mobile phone you have, that is, to remain a certain time with them and then dispense with his services , even if these do not it has reached its expiration time or have not yet lost their ability and performance. This study was carried out aimed at describing the motivational factors in consumer behavior of mobile phones, in a sample of 200 undergraduate students from the University of Costa, CUC city of Barranquilla, women and men , aged 18 and 25, is framed in the empirical - analytical paradigm , following a quantitative research methodology based on the descriptive design , given its purpose. The data were collected through the application of Scale Motivational Factors in Consumer Behavior in Young Adults. "Where specifically analyzed the three motivational components of consumers: Relevance Personal, Perceived Risk and Inconsistency with Attitudes in the process of consumption of mobile phones, which were defined according to model consumer behavior Hoyer, W. & Macinnis, D. (2010). The results indicate the tendency of existing favorability toward each of the motivational components that are directly related to the process of consumption, i.e., acquisition, use and disposal of mobile phones. |
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