Delicias de maíz un enfoque integral para el emprendimiento de bollos de maíz

In Sabanalarga Atlántico, their intangible cultural heritage distinguishes them through the figure of their bolleras(os), who with perseverance achieved over time the transfer of traditional knowledge and flavor, configuring a gastronomic identity, mobilizing culture and territorial economy. The pro...

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Autores:: Reid García, Yarly

Tipo de recurso:

Fecha de publicación:: 2024

Institución:: Corporación Universidad de la Costa

Repositorio:: REDICUC - Repositorio CUC

Idioma:: spa

Description
Summary:	In Sabanalarga Atlántico, their intangible cultural heritage distinguishes them through the figure of their bolleras(os), who with perseverance achieved over time the transfer of traditional knowledge and flavor, configuring a gastronomic identity, mobilizing culture and territorial economy. The project seeks to strengthen the organizational, productive and commercial capacities of corn bollo producers, with productive and marketing chains and positioning as identity, gastronomic and tourist heritage of the municipality of Sabanalarga. Having as a general objective to develop a comprehensive plan for the "Delicias de Maíz" enterprise, focused on the production and marketing of corn bollos, which guarantees its viability and sustainability in the gastronomic market. The type of research is mixed, focused on developing a sustainable business model by promoting entrepreneurship, PMI (Project Management Institute) approach, the execution phase divided into the following steps and the Lean Startup methodology starting with a minimum viable product (MVP), learning from customers by adjusting the business model to market needs. The project seeks to generate entrepreneurial actions allowing a sustainability of the process by scaling markets, opening doors for the commercialization of local agricultural products as inputs in the production of corn buns, advancing with productive chain, generating added value and taking advantage of the potential by offering the product, thus strengthening territorial capacities with tourism promotion generating a social dynamic that enhances associativity, development and well-being

Delicias de maíz un enfoque integral para el emprendimiento de bollos de maíz

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