Responsible communication strategies for small and medium-sized enterprises
Organizational communication must respond to the demands of social responsibility and corporate sustainable development, establishing systemically productive interactions. The research aimed to propose responsible communication strategies for small and medium-sized enterprises. The study was project...
- Autores:
-
Rincon Quintero , Yanyn Aurora
Sukier, Harold
Contreras Capella, Jairo
Ramírez Molina, Reynier Israel
- Tipo de recurso:
- Article of journal
- Fecha de publicación:
- 2019
- Institución:
- Corporación Universidad de la Costa
- Repositorio:
- REDICUC - Repositorio CUC
- Idioma:
- eng
- OAI Identifier:
- oai:repositorio.cuc.edu.co:11323/5377
- Acceso en línea:
- http://hdl.handle.net/11323/5377
https://repositorio.cuc.edu.co/
- Palabra clave:
- Estrategia de comunicación
Comunicación responsable
Comunicación organizacional
Promoción de la responsabilidad social
Communication strategy
Responsible communication
Organizational communication
Promotion of social responsibility
- Rights
- openAccess
- License
- CC0 1.0 Universal
| Summary: | Organizational communication must respond to the demands of social responsibility and corporate sustainable development, establishing systemically productive interactions. The research aimed to propose responsible communication strategies for small and medium-sized enterprises. The study was projective, with a contemporary, transectional descriptive, documentary and virtual design. The findings show the importance of the management of organizational communication in small and medium enterprises, and the need to formulate a communication strategy articulated to social responsibility, for this reason, ECoRE-SME strategic guidelines are presented. |
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