Responsible communication strategies for small and medium-sized enterprises

Organizational communication must respond to the demands of social responsibility and corporate sustainable development, establishing systemically productive interactions. The research aimed to propose responsible communication strategies for small and medium-sized enterprises. The study was project...

Full description

Autores:

Rincon Quintero , Yanyn Aurora
Sukier, Harold
Contreras Capella, Jairo
Ramírez Molina, Reynier Israel

Tipo de recurso:

Article of journal

Fecha de publicación:

2019

Institución:

Corporación Universidad de la Costa

Repositorio:

REDICUC - Repositorio CUC

Idioma:

eng

OAI Identifier:

oai:repositorio.cuc.edu.co:11323/5377

Acceso en línea:

http://hdl.handle.net/11323/5377
https://repositorio.cuc.edu.co/

Palabra clave:

Estrategia de comunicación
Comunicación responsable
Comunicación organizacional
Promoción de la responsabilidad social
Communication strategy
Responsible communication
Organizational communication
Promotion of social responsibility

Rights

openAccess

License

CC0 1.0 Universal