Analítica de datos e inteligencia de negocios para mejorar la competitividad del centro de idiomas de la universidad de Córdoba

The constant needs for competitiveness, growth and strategic development of organizations and companies mean that they must adopt new management elements that allow them to improve the strategies, actions and results of their continuous improvement processes. In this aspect, the efficient management of information becomes a crucial point to achieve the objectives set by companies in order to improve their elements of competitiveness. Given this, the present investigation carried out the study of data analytics and business intelligence to improve the competitiveness of the language center of the University of Córdoba. For this, a descriptive study was used under a qualitative approach where four phases that make up the same were taken into account, starting with an internal and external analysis of the institution, followed by a market investigation that complemented the study. development of phase number three which consisted in the generation of strategies, actions and activities to respond to the market conditions and competitiveness found in the previous steps. Finally, as a fourth phase, control indicators and metrics were established under the use of a control panel supported by the Power BI tool. As results of the investigation in general, the commercial opportunities existing around the language center and the potential regional market that it has are highlighted, as well as the need to develop a series of improvements and strategies of an operational, commercial and competitive type in order to respond appropriately to the new market conditions. Last but not least, the relevance of strategy management is highlighted, making use of business intelligence tools to better monitor and control the various indicators as well as the metrics that help manage information and actions. of competitiveness.

• Autores: Ricardo Padilla, Mauricio Antonio
• Fecha de publicación: 2023
• Institución: Corporación Universidad de la Costa
• Repositorio: REDICUC - Repositorio CUC
• Idioma: spa
• OAI Identifier: oai:repositorio.cuc.edu.co:11323/10027
• Acceso en línea: https://hdl.handle.net/11323/10027; https://repositorio.cuc.edu.co/
• Palabra clave: Competitiveness; Business intelligence; Strategies; Information; Management; Competitividad; Inteligencia de negocios; Estrategias; Información; Gestión
• Rights: openAccess
• License: Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)