Estrategia de mercadeo para club ciclismo bicipeople

This undergraduate thesis addresses the various challenges faced by the Bicipeople Cycling Club, a prominent cycling community based in Barranquilla, in the aftermath of the COVID-19 pandemic. The club, which once boasted over 400 active members, experienced a significant decline in enrolment and pr...

Full description

Autores:

Oliveros Eusse, Pedro Luis
Urrea De Ávila, Lissette

Tipo de recurso:

Fecha de publicación:

2024

Institución:

Corporación Universidad de la Costa

Repositorio:

REDICUC - Repositorio CUC

Idioma:

spa

OAI Identifier:

oai:repositorio.cuc.edu.co:11323/13243

Acceso en línea:

https://hdl.handle.net/11323/13243
https://repositorio.cuc.edu.co

Palabra clave:

Cycling
Sports club
Marketing planning
Marketing strategies
Ciclismo
Club deportivo
Planificación de mercadeo
Estrategias de mercadeo

Rights

openAccess

License

Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)