Diseño de estrategias multifactoriales para la mejora de los procesos de ventas en empresas comercializadoras de electrodomésticos durante el COVID - 19

The companies from the electrical appliance sector have been widely affected by the Covid-19 pandemics, a fact that is evident through the reduction of sales and the low effectiveness of commercial strategies adopted during the incursion in markets depressed by the current socioeconomic scenario. It...