Propuesta de estrategia de fidelización a través del marketing relacional para una micro empresa del sector metalmecánico: caso de estudio Industrias Cadus Ltda

This case study aims to provide a proposal of loyalty strategy for the company Industrias Cadus Ltda, through relational marketing that aims to convert any service, sale or contact with customers into lasting relationships based on the satisfactions of their needs, demands and preferences. Initially...