Persuasion and Affect in the Framing of Poverty: An Experiment on Goal Framing
In response to the vast and sometimes conceptually inconsistent literature on valence framing, Levin and colleagues (1998) advanced a typology of valence framing that organized the differing results by risky choice, attribute, and goal framing. This study furthers the literature on goal framing by (...
- Autores:
- Tipo de recurso:
- article
- Fecha de publicación:
- 2014
- Institución:
- Pontificia Universidad Javeriana
- Repositorio:
- Repositorio Universidad Javeriana
- Idioma:
- spa
- OAI Identifier:
- oai:repository.javeriana.edu.co:10554/27871
- Acceso en línea:
- http://revistas.javeriana.edu.co/index.php/signoypensamiento/article/view/11827
http://hdl.handle.net/10554/27871
- Palabra clave:
- null
goal framing; negative affect; advertisement; extreme child poverty; mediation
null
- Rights
- openAccess
- License
- Atribución-NoComercial-SinDerivadas 4.0 Internacional