Evaluación de consumidores colombianos de productos extranjeros: El efecto país de origen

The country-of-origin effect has been identified as an important variable used by global marketers as an influence factor on the evaluation of products by consumers. This study examines the effect of country-of-origin of certain products manufactured in 6 different countries and the perception of Co...

Full description

Autores:

Concha Velásquez, José Roberto
Gómez, Diego Alejandro
Benedetti, Andrea

Tipo de recurso:

Article of investigation

Fecha de publicación:

2013

Institución:

Universidad ICESI

Repositorio:

Repositorio ICESI

Idioma:

spa

OAI Identifier:

oai:repository.icesi.edu.co:10906/78755

Acceso en línea:

http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S1657-62762013000200004&lng=en&nrm=iso&tlng=es
http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/viewFile/6112/3515
http://hdl.handle.net/10906/78755

Palabra clave:

Globalización
Efectos país de origen
Consumidores colombianos
Economía
Negocios y management
Globalization
Country of origin effect
Colombian consumers
Economics
Business

Rights

openAccess

License

https://creativecommons.org/licenses/by-nc-nd/4.0/