SmarterDeals: a context-aware deal recommendation system based on the smartercontext engine
Daily-deal applications are popular implementations of on-line advertising strategies that offer products and services to users based on their personal profiles. The current implementations are effective but can frustrate users with irrelevant deals due to stale profiles. To exploit these applicatio...
- Autores:
-
Ebrahimi, Sahar
Müller, Hausi Albert
Villegas Machado, Norha Milena
CASCON Conference of the Center for Advanced Studies on Collaborative Research (November 05 - 07 : 2012 : Toronto, Ontario, Canada)
Thomo, Alex
- Tipo de recurso:
- http://purl.org/coar/resource_type/c_c94f
- Fecha de publicación:
- 2012
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- eng
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/81955
- Acceso en línea:
- http://dl.acm.org/citation.cfm?id=2399776&cm_mc_uid=27313859298015030755187&cm_mc_sid_50200000=1503081139
http://delivery.acm.org/10.1145/2400000/2399788/p116-ebrahimi.pdf?ip=200.3.193.132&id=2399788&acc=ACTIVE%20SERVICE&key=4D9619BEF5D5941F%2EEEED38388178DD50%2E4D4702B0C3E38B35%2E4D4702B0C3E38B35&CFID=798984826&CFTOKEN=56815471&__acm__=1503088405_345eb06665e519eacf98789d2a0206b3
http://hdl.handle.net/10906/81955
- Palabra clave:
- Seguridad de la información
Protección de datos
Protección de la información
Automatización y sistemas de control
Automation Command and control system
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by-nc-nd/4.0/
Summary: | Daily-deal applications are popular implementations of on-line advertising strategies that offer products and services to users based on their personal profiles. The current implementations are effective but can frustrate users with irrelevant deals due to stale profiles. To exploit these applications fully, deals must become smarter and context-aware. This paper presents SmarterDeals, our deal recommendation system that exploits users’ changing personal context information to deliver highly relevant offers. SmarterDeals relies on recommendation algorithms based on collaborative filtering, and SmarterContext, our adaptive context management framework. |
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