SmarterDeals: a context-aware deal recommendation system based on the smartercontext engine

Daily-deal applications are popular implementations of on-line advertising strategies that offer products and services to users based on their personal profiles. The current implementations are effective but can frustrate users with irrelevant deals due to stale profiles. To exploit these applicatio...

Full description

Autores:
Ebrahimi, Sahar
Müller, Hausi Albert
Villegas Machado, Norha Milena
CASCON Conference of the Center for Advanced Studies on Collaborative Research (November 05 - 07 : 2012 : Toronto, Ontario, Canada)
Thomo, Alex
Tipo de recurso:
http://purl.org/coar/resource_type/c_c94f
Fecha de publicación:
2012
Institución:
Universidad ICESI
Repositorio:
Repositorio ICESI
Idioma:
eng
OAI Identifier:
oai:repository.icesi.edu.co:10906/81955
Acceso en línea:
http://dl.acm.org/citation.cfm?id=2399776&cm_mc_uid=27313859298015030755187&cm_mc_sid_50200000=1503081139
http://delivery.acm.org/10.1145/2400000/2399788/p116-ebrahimi.pdf?ip=200.3.193.132&id=2399788&acc=ACTIVE%20SERVICE&key=4D9619BEF5D5941F%2EEEED38388178DD50%2E4D4702B0C3E38B35%2E4D4702B0C3E38B35&CFID=798984826&CFTOKEN=56815471&__acm__=1503088405_345eb06665e519eacf98789d2a0206b3
http://hdl.handle.net/10906/81955
Palabra clave:
Seguridad de la información
Protección de datos
Protección de la información
Automatización y sistemas de control
Automation Command and control system
Rights
openAccess
License
https://creativecommons.org/licenses/by-nc-nd/4.0/
Description
Summary:Daily-deal applications are popular implementations of on-line advertising strategies that offer products and services to users based on their personal profiles. The current implementations are effective but can frustrate users with irrelevant deals due to stale profiles. To exploit these applications fully, deals must become smarter and context-aware. This paper presents SmarterDeals, our deal recommendation system that exploits users’ changing personal context information to deliver highly relevant offers. SmarterDeals relies on recommendation algorithms based on collaborative filtering, and SmarterContext, our adaptive context management framework.