SmarterDeals: a context-aware deal recommendation system based on the smartercontext engine

Daily-deal applications are popular implementations of on-line advertising strategies that offer products and services to users based on their personal profiles. The current implementations are effective but can frustrate users with irrelevant deals due to stale profiles. To exploit these applicatio...

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Autores:: Ebrahimi, Sahar
Müller, Hausi Albert
Villegas Machado, Norha Milena
CASCON Conference of the Center for Advanced Studies on Collaborative Research (November 05 - 07 : 2012 : Toronto, Ontario, Canada)
Thomo, Alex

Tipo de recurso:: http://purl.org/coar/resource_type/c_c94f

Fecha de publicación:: 2012

Institución:: Universidad ICESI

Repositorio:: Repositorio ICESI

Idioma:: eng