Personal values and gift giving act: a proposed connection

The consumption of gifts is relevant and many commerce sales are carried out during traditional times of gift-giving, such as Christmas. The objective of this paper is to propose and validate a model that measures the influence of personal values in the act of gift giving, also considering the role...

Full description

Autores:

Cruz Passos, Sérgio
Silva Leite, Ramon
Rezende Pinto, Marcelo de

Tipo de recurso:

Article of investigation

Fecha de publicación:

2020

Institución:

Universidad ICESI

Repositorio:

Repositorio ICESI

Idioma:

eng

OAI Identifier:

oai:repository.icesi.edu.co:10906/86954

Acceso en línea:

http://repository.icesi.edu.co/biblioteca_digital/handle/10906/86954
https://doi.org/10.18046/j.estger.2020.155.3539

Palabra clave:

Regalos
Valores personales
Actitudes
Comportamiento del consumidor
Gifts
Christmas
Market surveys
Consumer behavior
Consumers
Social attitudes
Regalos
Valores personales
Actitudes
Comportamiento del consumidor
Ventas comerciales
Consumidores
Navidad
Modelo
Influencia
Valores personales
Género
Encuesta
Comportamientos
Donaciones
Navidad
Análisis de mercadeo
Comportamiento del consumidor
Consumidores
Actitudes sociales
http://id.loc.gov/authorities/subjects/sh85054894
http://id.loc.gov/authorities/subjects/sh85025303
http://id.loc.gov/authorities/subjects/sh85081331
http://id.loc.gov/authorities/subjects/sh87006429
http://id.loc.gov/authorities/subjects/sh85031491
http://id.loc.gov/authorities/subjects/sh2002006216
Análisis de datos
Data analysis
Especie humana
Human species
Encuesta
Surveys
Psicología social
Social psychology
Estudio de mercado
Market research
http://vocabularies.unesco.org/thesaurus/concept2214
http://vocabularies.unesco.org/thesaurus/concept4084
http://vocabularies.unesco.org/thesaurus/concept7393
http://vocabularies.unesco.org/thesaurus/concept377
http://vocabularies.unesco.org/thesaurus/concept3325
Análisis de datos
Analysis of data
Consumidores
Consumers
Conducta humana
Human conduct
Actitudes
Attitudes
Mercadeo
Marketing
Análisis de datos
Analysis of data
Donaciones
Gifts
Actitudes
Attitudes
Consumidores
Consumers
Estudios de mercado
Market studies
M31 Marketing
D11 Consumer Economics
D91 Role and effects of psychological, emotional, social, and cognitive factors on decision making

Rights

openAccess

License

Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)