What Are The Venezuelan Poor People Like? Venezuelan CEOs View Point: Discovery Service para Universidad ICESI
Present research paper work explores low-income consumers (LIC) from Venezuelan CEOs point of view. CEOs interested in developing business or taking initiatives in the majority markets (MM). To such end, and based on the interpretative frame given by the social attribution theories and through quali...
- Autores:
-
Dakduk, Silvana
Puente Castro, Raquel
- Tipo de recurso:
- http://purl.org/coar/resource_type/c_c94f
- Fecha de publicación:
- 2008
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- spa
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/81932
- Acceso en línea:
- http://eds.b.ebscohost.com/eds/detail/detail?vid=1&sid=fd65711a-4796-48ae-ae08-62c1a1a12eec%40sessionmgr101&bdata=Jmxhbmc9ZXMmc2l0ZT1lZHMtbGl2ZSZzY29wZT1zaXRl#db=bsu&AN=43885333
http://hdl.handle.net/10906/81932
- Palabra clave:
- Economía
Economics
Marketing
Venezuela
Pobreza - Venezuela
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by-nc-nd/4.0/