Multimarket contact, competitive aggreeiveness and the marketing mix
Multimarket competition theory centers in interfirm competition, specifically when a set of firms have presence and face each other as competitors in multiple different markets (Baum & Korn, 1996; Bernheim & Whinston, 1990; Gimeno, 1999; Gimeno & Woo, 1994, 1996; Haveman & Nonnemaker...
- Autores:
-
González Sánchez, Juan Manuel
- Tipo de recurso:
- Part of book
- Fecha de publicación:
- 2014
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- eng
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/81317
- Acceso en línea:
- https://books.google.com.co/books/about/Selected_Papers_from_the_Latin_American.html?id=lRX4jgEACAAJ&redir_esc=y
http://www.worldcat.org/title/selected-papers-from-the-latin-american-research-consortium-deans-workshop-2011-2013/oclc/916517620
http://hdl.handle.net/10906/81317
http://dx.doi.org/10.13140/RG.2.2.28794.90566
- Palabra clave:
- Economía
Economics
Business
Marketing
Negocios y management
Responsabilidad social
Competencia empresarial
Competitividad empresarial
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by-nc-nd/4.0/