Good Treats: Eating Out not Just for Joy but also for Well-Being
This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management.
- Autores:
-
Sujan, Harish
Cranage, David
Borrero Caldas, Silvio
- Tipo de recurso:
- Part of book
- Fecha de publicación:
- 2013
- Institución:
- Universidad ICESI
- Repositorio:
- Repositorio ICESI
- Idioma:
- eng
- OAI Identifier:
- oai:repository.icesi.edu.co:10906/78749
- Acceso en línea:
- http://www.igi-global.com/chapter/good-treats/87967
http://hdl.handle.net/10906/78749
http://dx.doi.org/10.4018/978-1-4666-4671-1
- Palabra clave:
- Service industries - Marketing
Service industries - Management
Marketing - Management
Economics
Business
Industrias de servicios - Mercadeo
Industrias de servicios - Administración
Mercadeo - Administración
Economía
Negocios y management
- Rights
- openAccess
- License
- https://creativecommons.org/licenses/by-nc-nd/4.0/