Nation Branding: Unveiling Factors that Affect the Image of Colombia from a Foreign Perspective

Most countries are concerned about the image they project in international markets. They have adopted and implemented differentiation strategies in order to stimulate tourism and economic investment. In the case of Colombia's reputation, it has been built on unplanned positioning, interests and...

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Autores:

Tipo de recurso:

Fecha de publicación:

2019

Institución:

Universidad del Rosario

Repositorio:

Repositorio EdocUR - U. Rosario

Idioma:

eng

OAI Identifier:

oai:repository.urosario.edu.co:10336/23387

Acceso en línea:

https://doi.org/10.1080/21568316.2017.1362031
https://repository.urosario.edu.co/handle/10336/23387

Palabra clave:

Bayesian model selection
Branding
Country image
Model averaging
Prospects
Visitors

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