The importance of corporate identity in the higher education institutions

Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been defin...

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Autores:
Tipo de recurso:
Fecha de publicación:
2016
Institución:
Universidad del Rosario
Repositorio:
Repositorio EdocUR - U. Rosario
Idioma:
spa
OAI Identifier:
oai:repository.urosario.edu.co:10336/23960
Acceso en línea:
https://repository.urosario.edu.co/handle/10336/23960
Palabra clave:
Higher education institutions
Organizational positioning
Universities in Latin America
University corporate identity
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network_acronym_str EDOCUR2
network_name_str Repositorio EdocUR - U. Rosario
repository_id_str
spelling 75034308600211fbf3a-1c03-4469-972f-97823bbeb6f62020-05-26T00:07:06Z2020-05-26T00:07:06Z2016Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been defined in different disciplines from a management perspective. Additionally, we proposed a new empirical application for the higher education institutions (IES by its acronym in Spanish) case.application/pdf7981015https://repository.urosario.edu.co/handle/10336/23960spaRevista EspaciosNo. 27EspaciosVol. 37Espacios, ISSN:7981015, Vol.37, No.27 (2016)https://www.scopus.com/inward/record.uri?eid=2-s2.0-85017632927&partnerID=40&md5=ec420c24844ebd06ff3e32f8c70bff7fAbierto (Texto Completo)http://purl.org/coar/access_right/c_abf2instname:Universidad del Rosarioreponame:Repositorio Institucional EdocURHigher education institutionsOrganizational positioningUniversities in Latin AmericaUniversity corporate identityThe importance of corporate identity in the higher education institutionsLa importancia de la identidad corporativa en las instituciones de educación superiorarticleArtículohttp://purl.org/coar/version/c_970fb48d4fbd8a85http://purl.org/coar/resource_type/c_6501Rivera Rodríguez, Hugo AlbertoCabra Ballesteros D.C.10336/23960oai:repository.urosario.edu.co:10336/239602022-05-02 07:37:17.176103https://repository.urosario.edu.coRepositorio institucional EdocURedocur@urosario.edu.co
dc.title.spa.fl_str_mv The importance of corporate identity in the higher education institutions
dc.title.TranslatedTitle.spa.fl_str_mv La importancia de la identidad corporativa en las instituciones de educación superior
title The importance of corporate identity in the higher education institutions
spellingShingle The importance of corporate identity in the higher education institutions
Higher education institutions
Organizational positioning
Universities in Latin America
University corporate identity
title_short The importance of corporate identity in the higher education institutions
title_full The importance of corporate identity in the higher education institutions
title_fullStr The importance of corporate identity in the higher education institutions
title_full_unstemmed The importance of corporate identity in the higher education institutions
title_sort The importance of corporate identity in the higher education institutions
dc.subject.keyword.spa.fl_str_mv Higher education institutions
Organizational positioning
Universities in Latin America
University corporate identity
topic Higher education institutions
Organizational positioning
Universities in Latin America
University corporate identity
description Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been defined in different disciplines from a management perspective. Additionally, we proposed a new empirical application for the higher education institutions (IES by its acronym in Spanish) case.
publishDate 2016
dc.date.created.spa.fl_str_mv 2016
dc.date.accessioned.none.fl_str_mv 2020-05-26T00:07:06Z
dc.date.available.none.fl_str_mv 2020-05-26T00:07:06Z
dc.type.eng.fl_str_mv article
dc.type.coarversion.fl_str_mv http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_6501
dc.type.spa.spa.fl_str_mv Artículo
dc.identifier.issn.none.fl_str_mv 7981015
dc.identifier.uri.none.fl_str_mv https://repository.urosario.edu.co/handle/10336/23960
identifier_str_mv 7981015
url https://repository.urosario.edu.co/handle/10336/23960
dc.language.iso.spa.fl_str_mv spa
language spa
dc.relation.citationIssue.none.fl_str_mv No. 27
dc.relation.citationTitle.none.fl_str_mv Espacios
dc.relation.citationVolume.none.fl_str_mv Vol. 37
dc.relation.ispartof.spa.fl_str_mv Espacios, ISSN:7981015, Vol.37, No.27 (2016)
dc.relation.uri.spa.fl_str_mv https://www.scopus.com/inward/record.uri?eid=2-s2.0-85017632927&partnerID=40&md5=ec420c24844ebd06ff3e32f8c70bff7f
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.acceso.spa.fl_str_mv Abierto (Texto Completo)
rights_invalid_str_mv Abierto (Texto Completo)
http://purl.org/coar/access_right/c_abf2
dc.format.mimetype.none.fl_str_mv application/pdf
dc.publisher.spa.fl_str_mv Revista Espacios
institution Universidad del Rosario
dc.source.instname.spa.fl_str_mv instname:Universidad del Rosario
dc.source.reponame.spa.fl_str_mv reponame:Repositorio Institucional EdocUR
repository.name.fl_str_mv Repositorio institucional EdocUR
repository.mail.fl_str_mv edocur@urosario.edu.co
_version_ 1814167589231788032

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