The importance of corporate identity in the higher education institutions

Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been defin...

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Autores:
Tipo de recurso:
Fecha de publicación:
2016
Institución:
Universidad del Rosario
Repositorio:
Repositorio EdocUR - U. Rosario
Idioma:
spa
OAI Identifier:
oai:repository.urosario.edu.co:10336/23960
Acceso en línea:
https://repository.urosario.edu.co/handle/10336/23960
Palabra clave:
Higher education institutions
Organizational positioning
Universities in Latin America
University corporate identity
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