The importance of corporate identity in the higher education institutions
Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been defin...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2016
- Institución:
- Universidad del Rosario
- Repositorio:
- Repositorio EdocUR - U. Rosario
- Idioma:
- spa
- OAI Identifier:
- oai:repository.urosario.edu.co:10336/23960
- Acceso en línea:
- https://repository.urosario.edu.co/handle/10336/23960
- Palabra clave:
- Higher education institutions
Organizational positioning
Universities in Latin America
University corporate identity
- Rights
- License
- Abierto (Texto Completo)