Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation
Advertising is responsible for developing part of the contemporary imaginaries, which tend to be imposed as referential frameworks, especially for strategic groups such as those embodied by young people. In this regard, in the following article we present the results of a study in which we evaluated...
- Autores:
- Tipo de recurso:
- Fecha de publicación:
- 2018
- Institución:
- Universidad del Rosario
- Repositorio:
- Repositorio EdocUR - U. Rosario
- Idioma:
- eng
- OAI Identifier:
- oai:repository.urosario.edu.co:10336/27760
- Acceso en línea:
- https://doi.org/10.5539/res.v10n3p1
https://repository.urosario.edu.co/handle/10336/27760
- Palabra clave:
- Cosmopolitan
Elle
Glamour
Telva
Vogue
Body plan
- Rights
- License
- Abierto (Texto Completo)
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dc.title.spa.fl_str_mv |
Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation |
dc.title.TranslatedTitle.spa.fl_str_mv |
Funciones y argumentos de venta en la publicidad española. Un estudio sobre la representación femenina |
title |
Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation |
spellingShingle |
Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation Cosmopolitan Elle Glamour Telva Vogue Body plan |
title_short |
Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation |
title_full |
Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation |
title_fullStr |
Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation |
title_full_unstemmed |
Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation |
title_sort |
Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation |
dc.subject.keyword.spa.fl_str_mv |
Cosmopolitan Elle Glamour Telva Vogue Body plan |
topic |
Cosmopolitan Elle Glamour Telva Vogue Body plan |
description |
Advertising is responsible for developing part of the contemporary imaginaries, which tend to be imposed as referential frameworks, especially for strategic groups such as those embodied by young people. In this regard, in the following article we present the results of a study in which we evaluated 1520 images published in advertisements from the main Spanish high-end women's magazines (Cosmopolitan, Elle, Glamor, Telva and Vogue). The results in these publications highlight the presence of a restrictive body type for women, which imposes canons of beauty where thinness and slenderness prevail, and to which physical qualities are associated such as white ethnicity, light eyes tonalities, dark or light hair with a length between the shoulders and the chest, a palpable youth and extreme corporal perfection. And also, a pattern that characterizes women devoid of intellectual roles and arguments to purchase and sell, which is an example of symbolic power and objectification of the female body. |
publishDate |
2018 |
dc.date.created.spa.fl_str_mv |
2018-05-15 |
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2020-08-19T14:43:44Z |
dc.date.available.none.fl_str_mv |
2020-08-19T14:43:44Z |
dc.type.eng.fl_str_mv |
article |
dc.type.coarversion.fl_str_mv |
http://purl.org/coar/version/c_970fb48d4fbd8a85 |
dc.type.coar.fl_str_mv |
http://purl.org/coar/resource_type/c_6501 |
dc.type.spa.spa.fl_str_mv |
Artículo |
dc.identifier.doi.none.fl_str_mv |
https://doi.org/10.5539/res.v10n3p1 |
dc.identifier.issn.none.fl_str_mv |
ISSN: 1918-7173 EISSN: 1918-7181 |
dc.identifier.uri.none.fl_str_mv |
https://repository.urosario.edu.co/handle/10336/27760 |
url |
https://doi.org/10.5539/res.v10n3p1 https://repository.urosario.edu.co/handle/10336/27760 |
identifier_str_mv |
ISSN: 1918-7173 EISSN: 1918-7181 |
dc.language.iso.spa.fl_str_mv |
eng |
language |
eng |
dc.relation.citationEndPage.none.fl_str_mv |
8 |
dc.relation.citationIssue.none.fl_str_mv |
No. 3 |
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1 |
dc.relation.citationTitle.none.fl_str_mv |
Review of European Studies |
dc.relation.citationVolume.none.fl_str_mv |
Vol. 10 |
dc.relation.ispartof.spa.fl_str_mv |
Review of European Studies, ISSN: 1918-7173; EISSN: 1918-7181, Vol.10, No.3 (2018); pp. 1-8 |
dc.relation.uri.spa.fl_str_mv |
http://www.ccsenet.org/journal/index.php/res/article/view/74772/41602 |
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http://purl.org/coar/access_right/c_abf2 |
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Abierto (Texto Completo) |
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Abierto (Texto Completo) http://purl.org/coar/access_right/c_abf2 |
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application/pdf |
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Canadian Center of Science and Education |
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Review of European Studies |
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Universidad del Rosario |
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reponame:Repositorio Institucional EdocUR |
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