Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation

Advertising is responsible for developing part of the contemporary imaginaries, which tend to be imposed as referential frameworks, especially for strategic groups such as those embodied by young people. In this regard, in the following article we present the results of a study in which we evaluated...

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Tipo de recurso:
Fecha de publicación:
2018
Institución:
Universidad del Rosario
Repositorio:
Repositorio EdocUR - U. Rosario
Idioma:
eng
OAI Identifier:
oai:repository.urosario.edu.co:10336/27760
Acceso en línea:
https://doi.org/10.5539/res.v10n3p1
https://repository.urosario.edu.co/handle/10336/27760
Palabra clave:
Cosmopolitan
Elle
Glamour
Telva
Vogue
Body plan
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dc.title.spa.fl_str_mv Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation
dc.title.TranslatedTitle.spa.fl_str_mv Funciones y argumentos de venta en la publicidad española. Un estudio sobre la representación femenina
title Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation
spellingShingle Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation
Cosmopolitan
Elle
Glamour
Telva
Vogue
Body plan
title_short Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation
title_full Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation
title_fullStr Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation
title_full_unstemmed Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation
title_sort Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation
dc.subject.keyword.spa.fl_str_mv Cosmopolitan
Elle
Glamour
Telva
Vogue
Body plan
topic Cosmopolitan
Elle
Glamour
Telva
Vogue
Body plan
description Advertising is responsible for developing part of the contemporary imaginaries, which tend to be imposed as referential frameworks, especially for strategic groups such as those embodied by young people. In this regard, in the following article we present the results of a study in which we evaluated 1520 images published in advertisements from the main Spanish high-end women's magazines (Cosmopolitan, Elle, Glamor, Telva and Vogue). The results in these publications highlight the presence of a restrictive body type for women, which imposes canons of beauty where thinness and slenderness prevail, and to which physical qualities are associated such as white ethnicity, light eyes tonalities, dark or light hair with a length between the shoulders and the chest, a palpable youth and extreme corporal perfection. And also, a pattern that characterizes women devoid of intellectual roles and arguments to purchase and sell, which is an example of symbolic power and objectification of the female body.
publishDate 2018
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dc.date.accessioned.none.fl_str_mv 2020-08-19T14:43:44Z
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dc.type.eng.fl_str_mv article
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dc.relation.citationIssue.none.fl_str_mv No. 3
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dc.relation.citationTitle.none.fl_str_mv Review of European Studies
dc.relation.citationVolume.none.fl_str_mv Vol. 10
dc.relation.ispartof.spa.fl_str_mv Review of European Studies, ISSN: 1918-7173; EISSN: 1918-7181, Vol.10, No.3 (2018); pp. 1-8
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dc.publisher.spa.fl_str_mv Canadian Center of Science and Education
dc.source.spa.fl_str_mv Review of European Studies
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