Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation

Advertising is responsible for developing part of the contemporary imaginaries, which tend to be imposed as referential frameworks, especially for strategic groups such as those embodied by young people. In this regard, in the following article we present the results of a study in which we evaluated...

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Autores:
Tipo de recurso:
Fecha de publicación:
2018
Institución:
Universidad del Rosario
Repositorio:
Repositorio EdocUR - U. Rosario
Idioma:
eng
OAI Identifier:
oai:repository.urosario.edu.co:10336/27760
Acceso en línea:
https://doi.org/10.5539/res.v10n3p1
https://repository.urosario.edu.co/handle/10336/27760
Palabra clave:
Cosmopolitan
Elle
Glamour
Telva
Vogue
Body plan
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