Laboratory-grown materials as a substitute for unsustainable raw materials in luxury goods production: how does it affect consumer perception?

La compatibilidad entre lujo y sostenibilidad ha sido cuestionada en la literatura durante las últimas décadas. A lo largo de los años han surgido diferentes posturas a favor y en contra. Con el creciente interés y preocupación de los consumidores por la sostenibilidad, las marcas de lujo han consta...

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Tipo de recurso:
Fecha de publicación:
2023
Institución:
Universidad del Rosario
Repositorio:
Repositorio EdocUR - U. Rosario
Idioma:
eng
OAI Identifier:
oai:repository.urosario.edu.co:10336/38154
Acceso en línea:
https://doi.org/10.48713/10336_38154
https://repository.urosario.edu.co/handle/10336/38154
Palabra clave:
Sostenibilidad
Industria de lujo
Productos cultivados en laboratorio
Cuero
Diamantes
Piel
Percepcion del consumidor
Estrategias de marketing
Materia prima
Medio ambiente
Sustainability
Luxury industry
Lab-grown products
Leather
Diamonds
Fur
Consumer perception
Marketing strategies
Raw material
Environment
Rights
License
Attribution-NoDerivatives 4.0 International
id EDOCUR2_9dd955b4e6786289ec38f2d8d8af637b
oai_identifier_str oai:repository.urosario.edu.co:10336/38154
network_acronym_str EDOCUR2
network_name_str Repositorio EdocUR - U. Rosario
repository_id_str
dc.title.none.fl_str_mv Laboratory-grown materials as a substitute for unsustainable raw materials in luxury goods production: how does it affect consumer perception?
dc.title.TranslatedTitle.none.fl_str_mv Materiales cultivados en laboratorio como sustitutos de materias primas no sostenibles en la producción de artículos de lujo: ¿cómo afecta a la percepción del consumidor?
title Laboratory-grown materials as a substitute for unsustainable raw materials in luxury goods production: how does it affect consumer perception?
spellingShingle Laboratory-grown materials as a substitute for unsustainable raw materials in luxury goods production: how does it affect consumer perception?
Sostenibilidad
Industria de lujo
Productos cultivados en laboratorio
Cuero
Diamantes
Piel
Percepcion del consumidor
Estrategias de marketing
Materia prima
Medio ambiente
Sustainability
Luxury industry
Lab-grown products
Leather
Diamonds
Fur
Consumer perception
Marketing strategies
Raw material
Environment
title_short Laboratory-grown materials as a substitute for unsustainable raw materials in luxury goods production: how does it affect consumer perception?
title_full Laboratory-grown materials as a substitute for unsustainable raw materials in luxury goods production: how does it affect consumer perception?
title_fullStr Laboratory-grown materials as a substitute for unsustainable raw materials in luxury goods production: how does it affect consumer perception?
title_full_unstemmed Laboratory-grown materials as a substitute for unsustainable raw materials in luxury goods production: how does it affect consumer perception?
title_sort Laboratory-grown materials as a substitute for unsustainable raw materials in luxury goods production: how does it affect consumer perception?
dc.contributor.advisor.none.fl_str_mv Hussain, Dildar
dc.subject.none.fl_str_mv Sostenibilidad
Industria de lujo
Productos cultivados en laboratorio
Cuero
Diamantes
Piel
Percepcion del consumidor
Estrategias de marketing
Materia prima
Medio ambiente
topic Sostenibilidad
Industria de lujo
Productos cultivados en laboratorio
Cuero
Diamantes
Piel
Percepcion del consumidor
Estrategias de marketing
Materia prima
Medio ambiente
Sustainability
Luxury industry
Lab-grown products
Leather
Diamonds
Fur
Consumer perception
Marketing strategies
Raw material
Environment
dc.subject.keyword.none.fl_str_mv Sustainability
Luxury industry
Lab-grown products
Leather
Diamonds
Fur
Consumer perception
Marketing strategies
Raw material
Environment
description La compatibilidad entre lujo y sostenibilidad ha sido cuestionada en la literatura durante las últimas décadas. A lo largo de los años han surgido diferentes posturas a favor y en contra. Con el creciente interés y preocupación de los consumidores por la sostenibilidad, las marcas de lujo han constatado la necesidad de implantarla en su cadena de valor. Este estudio se centra en la fabricación de productos de lujo y en las materias primas utilizadas en estos procesos. El objetivo es desvelar las percepciones de los consumidores sobre el uso de materiales cultivados en laboratorio como sustitutos de las materias primas tradicionales, centrándose en el cuero, las pieles y los diamantes cultivados en laboratorio mediante estudios de casos aplicados en LVMH y Kering. ¿Cómo podrían los productos de lujo cultivados en laboratorio ser una solución sostenible sin sacrificar la esencia y las particularidades de los productos de lujo, como la calidad, la exclusividad, el prestigio, etc.? Este estudio ofrece un análisis de las respuestas obtenidas en una entrevista aplicada a casos empresariales, que se analizaron a partir de dos modelos basados en conceptos propuestos previamente por (Mazzalovo & Chevalier, 2020). Las respuestas son evaluadas como un colectivo para obtener palabras clave y asociaciones sobre cada tema propuesto, para ser posteriormente clasificadas en cada modelo, e identificar patrones en las percepciones y asociaciones de los entrevistados. De este análisis se deduce que el "consumidor de lujo ecológico" es el consumidor ideal de productos cultivados en laboratorio en el sector del lujo. Este tipo de consumidor espera que los productos cultivados en laboratorio mantengan las características de los productos de lujo y atribuye la responsabilidad de transmitir el equilibrio entre lujo y sostenibilidad directamente a las estrategias de marketing y comunicación aplicadas por las marcas de lujo.
publishDate 2023
dc.date.accessioned.none.fl_str_mv 2023-03-01T22:01:36Z
dc.date.available.none.fl_str_mv 2023-03-01T22:01:36Z
dc.date.created.none.fl_str_mv 2023-02-06
dc.type.none.fl_str_mv bachelorThesis
dc.type.coar.fl_str_mv http://purl.org/coar/resource_type/c_7a1f
dc.type.document.none.fl_str_mv Trabajo de grado
dc.type.spa.none.fl_str_mv Trabajo de grado
dc.identifier.doi.none.fl_str_mv https://doi.org/10.48713/10336_38154
dc.identifier.uri.none.fl_str_mv https://repository.urosario.edu.co/handle/10336/38154
url https://doi.org/10.48713/10336_38154
https://repository.urosario.edu.co/handle/10336/38154
dc.language.iso.none.fl_str_mv eng
language eng
dc.rights.*.fl_str_mv Attribution-NoDerivatives 4.0 International
dc.rights.coar.fl_str_mv http://purl.org/coar/access_right/c_abf2
dc.rights.acceso.none.fl_str_mv Abierto (Texto Completo)
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dc.format.extent.none.fl_str_mv 103 pp
dc.format.mimetype.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad del Rosario
Renes School of Business
dc.publisher.department.none.fl_str_mv Escuela de Administración
dc.publisher.program.none.fl_str_mv Administración de Negocios Internacionales
publisher.none.fl_str_mv Universidad del Rosario
Renes School of Business
institution Universidad del Rosario
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spelling Hussain, Dildar867d7cad-830a-4f92-bb2a-7f513ee1e341-1Santos Castro, Maria AngelicaAdministrador de Negocios InternacionalesPregradoFull time875084d5-30fa-49db-bde2-fd2bd3a1258c-12023-03-01T22:01:36Z2023-03-01T22:01:36Z2023-02-06La compatibilidad entre lujo y sostenibilidad ha sido cuestionada en la literatura durante las últimas décadas. A lo largo de los años han surgido diferentes posturas a favor y en contra. Con el creciente interés y preocupación de los consumidores por la sostenibilidad, las marcas de lujo han constatado la necesidad de implantarla en su cadena de valor. Este estudio se centra en la fabricación de productos de lujo y en las materias primas utilizadas en estos procesos. El objetivo es desvelar las percepciones de los consumidores sobre el uso de materiales cultivados en laboratorio como sustitutos de las materias primas tradicionales, centrándose en el cuero, las pieles y los diamantes cultivados en laboratorio mediante estudios de casos aplicados en LVMH y Kering. ¿Cómo podrían los productos de lujo cultivados en laboratorio ser una solución sostenible sin sacrificar la esencia y las particularidades de los productos de lujo, como la calidad, la exclusividad, el prestigio, etc.? Este estudio ofrece un análisis de las respuestas obtenidas en una entrevista aplicada a casos empresariales, que se analizaron a partir de dos modelos basados en conceptos propuestos previamente por (Mazzalovo & Chevalier, 2020). Las respuestas son evaluadas como un colectivo para obtener palabras clave y asociaciones sobre cada tema propuesto, para ser posteriormente clasificadas en cada modelo, e identificar patrones en las percepciones y asociaciones de los entrevistados. De este análisis se deduce que el "consumidor de lujo ecológico" es el consumidor ideal de productos cultivados en laboratorio en el sector del lujo. Este tipo de consumidor espera que los productos cultivados en laboratorio mantengan las características de los productos de lujo y atribuye la responsabilidad de transmitir el equilibrio entre lujo y sostenibilidad directamente a las estrategias de marketing y comunicación aplicadas por las marcas de lujo.Compatibility between luxury and sustainability has been questioned in the literature over the past decades. Different positions both for and against have emerged throughout the years. With the increasing interest and concern of consumers for sustainability, luxury brands have remarked the necessity to implement it within their value chain. This study focuses on the manufacturing of luxury products and the raw materials used within these processes. The aim is to unveil consumers' perceptions of the use of lab-grown materials as a substitute for traditional raw materials, focusing on leather, fur, and lab-grown diamonds through applied case studies at LVMH and Kering. How could luxury lab-grown products be a sustainable solution without sacrificing the essence and characteristics of luxury products such as quality, exclusivity, prestige, etc.? This study provides an analysis of responses obtained in an interview applied to business cases, which were analyzed from two models based on concepts previously proposed by (Mazzalovo & Chevalier, 2020). Responses are evaluated as a collective to obtain keywords and associations on each proposed topic, to be subsequently classified in each model, and to identify patterns in the perceptions and associations of the interviewees. From this analysis, the ''eco-luxury consumer'' emerges as the ideal consumer of lab-grown products in the luxury industry. This type of consumer expects lab-grown products to maintain the characteristics of luxury products and attributes the responsibility of conveying the balance between luxury and sustainability directly to marketing and communication strategies implemented by luxury brands.103 ppapplication/pdfhttps://doi.org/10.48713/10336_38154 https://repository.urosario.edu.co/handle/10336/38154engUniversidad del RosarioRenes School of BusinessEscuela de AdministraciónAdministración de Negocios InternacionalesAttribution-NoDerivatives 4.0 InternationalAbierto (Texto Completo)EL AUTOR, manifiesta que la obra objeto de la presente autorización es original y la realizó sin violar o usurpar derechos de autor de terceros, por lo tanto la obra es de exclusiva autoría y tiene la titularidad sobre la misma. PARGRAFO: En caso de presentarse cualquier reclamación o acción por parte de un tercero en cuanto a los derechos de autor sobre la obra en cuestión, EL AUTOR, asumirá toda la responsabilidad, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos la universidad actúa como un tercero de buena fe. EL AUTOR, autoriza a LA UNIVERSIDAD DEL ROSARIO, para que en los términos establecidos en la Ley 23 de 1982, Ley 44 de 1993, Decisión andina 351 de 1993, Decreto 460 de 1995 y demás normas generales sobre la materia, utilice y use la obra objeto de la presente autorización. -------------------------------------- POLITICA DE TRATAMIENTO DE DATOS PERSONALES. Declaro que autorizo previa y de forma informada el tratamiento de mis datos personales por parte de LA UNIVERSIDAD DEL ROSARIO para fines académicos y en aplicación de convenios con terceros o servicios conexos con actividades propias de la academia, con estricto cumplimiento de los principios de ley. 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Retrieved 2022, from https://www.synbiobeta.com/read/is-tissue-engineering-the-future-of-cruelty-free-fashionVitrolabs Inc. (2022). A Single Biopsy From This Cow Can Make Millions of Handbags. Lab-Grown Leather | VitroLabs Inc. Retrieved 2022, from https://www.vitrolabsinc.com/Wenzel, E. (2007). Synthetic diamonds still a rough cut. CNET. Retrieved 2022, from https://www.cnet.com/science/synthetic-diamonds-still-a-rough-cut/YADAV Diamonds and Jewellery. (2022, January). How Are Lab Diamonds Certified and Graded? Yadav Diamonds and Jewelry. Retrieved 2022, from https://www.yadavjewelry.com/blog/lab-diamond/how-are-lab-diamonds-certified-and-gradedZeithaml, V.A. (1998, July). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22. https://doi.org/10.2307/1251446Zulian, N. (2020, February 25). New Kinds of Leather: The Most Prominent Lab-Grown Materials that Need No Animals — Plural. Plural. Retrieved 2022, from https://www.pluralmagazine.net/news-1/lab-grown-materialsinstname:Universidad del Rosarioreponame:Repositorio Institucional EdocURSostenibilidadIndustria de lujoProductos cultivados en laboratorioCueroDiamantesPielPercepcion del consumidorEstrategias de marketingMateria primaMedio ambienteSustainabilityLuxury industryLab-grown productsLeatherDiamondsFurConsumer perceptionMarketing strategiesRaw materialEnvironmentLaboratory-grown materials as a substitute for unsustainable raw materials in luxury goods production: how does it affect consumer perception?Materiales cultivados en laboratorio como sustitutos de materias primas no sostenibles en la producción de artículos de lujo: ¿cómo afecta a la percepción del consumidor?bachelorThesisTrabajo de gradoTrabajo de gradohttp://purl.org/coar/resource_type/c_7a1fEscuela de AdministraciónORIGINALLaboratory-grown materials as a substitute-SantosCastro-MariaAngelica-1-2023.pdfLaboratory-grown materials as a substitute-SantosCastro-MariaAngelica-1-2023.pdfapplication/pdf1358240https://repository.urosario.edu.co/bitstreams/eb9ce31c-b770-45a8-85f5-9f6e8510ffa8/download218cd3f6ae806841953ba4d4b0fc5cadMD55Laboratoty-Grown-SantosCastro-MariaAngelica-1-2023.pdfapplication/pdf1370394https://repository.urosario.edu.co/bitstreams/903d29c2-cbb0-4936-953e-4a599cd75058/download98f1da3b3bbaed2248ce8e8437082c87MD511LICENSElicense.txtlicense.txttext/plain1483https://repository.urosario.edu.co/bitstreams/e56d4b19-9391-43d7-ba66-54b7700052e2/downloadb2825df9f458e9d5d96ee8b7cd74fde6MD53CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; 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