Social cynicism, greenwashing, and trust in green clothing brands

This research develops a theoretical model of the effect of social cynicism as a per-sonality trait on trust in green clothing brands. We conducted an online survey of arepresentative Australian sample to test the hypothesized relationships. Our findingsconfirmed that social cynicism affected green...

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Autores:
Tipo de recurso:
Fecha de publicación:
2023
Institución:
Universidad del Rosario
Repositorio:
Repositorio EdocUR - U. Rosario
Idioma:
eng
OAI Identifier:
oai:repository.urosario.edu.co:10336/42166
Acceso en línea:
https://repository.urosario.edu.co/handle/10336/42166
Palabra clave:
Brand trust
Conspicuous consumption
Greenwashing
Social cynicism
Sustainable fashion
Rights
License
Attribution-NonCommercial-ShareAlike 4.0 International
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dc.title.spa.fl_str_mv Social cynicism, greenwashing, and trust in green clothing brands
title Social cynicism, greenwashing, and trust in green clothing brands
spellingShingle Social cynicism, greenwashing, and trust in green clothing brands
Brand trust
Conspicuous consumption
Greenwashing
Social cynicism
Sustainable fashion
title_short Social cynicism, greenwashing, and trust in green clothing brands
title_full Social cynicism, greenwashing, and trust in green clothing brands
title_fullStr Social cynicism, greenwashing, and trust in green clothing brands
title_full_unstemmed Social cynicism, greenwashing, and trust in green clothing brands
title_sort Social cynicism, greenwashing, and trust in green clothing brands
dc.subject.spa.fl_str_mv Brand trust
Conspicuous consumption
Greenwashing
Social cynicism
Sustainable fashion
topic Brand trust
Conspicuous consumption
Greenwashing
Social cynicism
Sustainable fashion
description This research develops a theoretical model of the effect of social cynicism as a per-sonality trait on trust in green clothing brands. We conducted an online survey of arepresentative Australian sample to test the hypothesized relationships. Our findingsconfirmed that social cynicism affected green brand trust negatively and that thiseffect can be explained by an increase in perceived greenwashing. Conspicuous con-sumption moderates this indirect influence. This mediated influence decreased whenconspicuous consumption was more salient. Findings provide important practicalinsights for brand managers intending to avoid a decrease in brand trust regardinggarments marketed with sustainability claims.
publishDate 2023
dc.date.created.spa.fl_str_mv 2023-09-01
dc.date.issued.spa.fl_str_mv 2023
dc.date.accessioned.none.fl_str_mv 2024-01-31T18:34:31Z
dc.date.available.none.fl_str_mv 2024-01-31T18:34:31Z
dc.type.spa.fl_str_mv article
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dc.type.spa.spa.fl_str_mv Artículo
dc.identifier.doi.spa.fl_str_mv 10.1111/ijcs.12971
dc.identifier.issn.spa.fl_str_mv 1470-6423
dc.identifier.uri.none.fl_str_mv https://repository.urosario.edu.co/handle/10336/42166
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url https://repository.urosario.edu.co/handle/10336/42166
dc.language.iso.spa.fl_str_mv eng
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rights_invalid_str_mv Attribution-NonCommercial-ShareAlike 4.0 International
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dc.publisher.spa.fl_str_mv Universidad del Rosario
dc.source.spa.fl_str_mv International Journal of Consumer Studies
institution Universidad del Rosario
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